Once you are ready with your digital product, it’s now time to market it. What good is a product if it has no user base?
So, we help in crafting an effective user acquisition strategy that will not only get you new users but also help in retaining them. But, that’s not it. We also help in devising various engagement models to make them happy and refer to other prospective users.
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We forge a strong positioning statement that makes the product stand out from the competition.
We create simple and logical flows for onboarding the new user to minimize the churn rate.
We take responsibility for educating users about all crucial information about your product.
We build a content strategy that drives engagement and thus, increases chances of conversion.
We understand your user’s core motivations, their anxieties, and what problems are they trying to solve.
We create a funnel based on the AIDA principle so that we can best communicate to the prospective users.
We connect with the user at the stage where they are looking for more information to solve their problem and engage with them to promote your product.
We finally make a move to convert prospective visitors into actual users with effective integrated marketing communications.
Want to start a project?
User acquisition is important because without it can be very difficult for businesses to find and convert new users.
No, user acquisition is about persuading the user to use the product and user activation is when the user performs specific steps to realize the value of your product.
Yes. You require a UX expert who will help your marketing team to formulate a user acquisition strategy as they better understand users’ pain points.
We will work mainly on four key aspects: 1) Quick & easy onboarding, 2) Incentivizing app usage 3) Gamification and 4) Product iterations & updates