Testing for Intuitive UX

The usability testing methods that we use depend on certain factors such as your project requirements, goals, timelines, etc. We use a combination of methods to get a comprehensive result and to better understand your user’s experience.

Some common usability testing methods that we employ to gather valuable insights into your user experience are Heuristic evaluations, A/B testing, Clickstream analysis, etc. However, we are not limited to using the usability testing methods listed below.

• Heuristic Evaluations - Our UI UX design experts review the established usability principles applied to your digital product and identify the usability issues for further improvements.
• A/B Testing - It is one of the most effective design solutions wherein we present different variations of our design to different users to determine which design provides a better user experience.
• Clickstream Analysis - Through this method, we track, gather and analyse user interaction such as paths taken, time spent on web pages etc. on your digital product.

Usability testing is a never-ending process and being a leading website usability testing agency, we recommend you conduct it right from the time you think of an idea to post product launch. 

Following are some of the points where we recommend you to go for a usability testing service- 

• Discovery process - We recommend you opt for usability testing whenever you have a new product feature in mind. This helps you to enhance your product’s concept and identify possible usability issues.
• During prototype testing - You should conduct usability testing during the prototype stage to test which design better serves your purpose. UI UX testing at this stage is best to avoid time utilised during the development stage.
• Before launch - When you are launching any new feature or a new product, we recommend you run a quick usability test to check for bugs that might hamper your user experience.
• After launch - You should continue with usability testing even after launching your product to look for further optimisations and create a unique user experience.
• Redesigning a product - When you want to redesign an existing product, it is better to conduct usability testing to understand the pain points users face on your previous product and get new ideas for improvements.
• Insights on competitors' products - During competitor analysis, when you want to get insights into your competitor’s product, usability testing is the best way to get ahead of them.

Usability testing produces an outcome and generates valuable results right from the time you run a test. The test might take a few weeks to several months to deliver outcomes.

However, the time taken to generate results depends on your specific goal, testing stage, number of participants, etc. 

You should conduct usability testing at every stage of your design process, right from the time you thought of a new product idea to post-product launch. There is no specific count on how often you should conduct usability testing. 

Usability testing is beneficial at every stage of a new or established product lifecycle. Following are some of the ways in which it can benefit existing products -

• Identify overlooked issues - Your product upgrades with evolving technology which also brings new usability issues that you might be overlooking. Conducting a usability test identifies the overlooked issues, uncovers pain points and improves your user experience.
• Product enhancements - Usability testing helps to gather user feedback and gain valuable insights that help you make informed decisions related to product enhancement, new features or any other strategic decision-making.
• Stay competitive - Through usability testing, you can stay competitive by meeting evolving user needs, continuously improving your user experience, updating with market trends and analysing your competitors' offerings.

Yes, we can conduct usability testing remotely using two methods depending on your project requirement, goals, timeline etc. The two methods that we use are -

• Remote Moderated Testing - In this type of testing, our experts guide participants through tasks through specific platforms. They observe their behaviour, ask follow-up questions and take real-time feedback to apply it to their digital product.
• Unmoderated Remote Testing - In this type of testing, we share a set of tasks with the participants who independently complete the task and provide feedback using predefined metrics.

We offer a comprehensive report that outlines the objective of the project, methodology used, test results, findings and recommendations to improve your digital product. 

This report varies depending on your project requirements and goals. Additionally, we also offer a usability test log that states the issues identified and their potential impact.