With usability testing, we get to see what people actually do—what works for them, and what doesn’t—not what we think they would do or even what they think they would do if they were using your product.
Through usability testing, we determine 5 aspects: Satisfaction, Learnability, Number of Errors, Efficiency and Memorability.
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We assess what is and what is not working in a design, concept or offering, before it is fully formed, thus mitigating financial and resource implications.
We gauge the preference, efficiency, effectiveness, and satisfaction of a digital product.
We unveil issues in the designs that could result in users being unable to complete tasks or fail to reach their goals.
We benchmark designs over time, checking if future iterations are outperforming their predecessors.
We think thoroughly about objectives, product, platform, target users, and location.
We hire the ideal participants that closely fit the user persona and carry out the test.
We closely look at the collected data to identify the problems and fix them for better UX.
We present the findings to our clients, enabling them to make key decisions.
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SaaS products are ever-evolving so we conduct regular tests with popular testing software to discover and fix bugs and roll out new product updates.
We use Hotjar and UserTesting to conduct effective usability tests for enterprise apps.
Both. We like to first conduct the user surveys to gain preliminary insights. To dive deeper, we conduct personal interviews with candidates to unveil the hidden psychological motivations and their pain points.
The ideal time to conduct usability testing is usually after the development phase, and before the product launch. It normally takes 60-90 minutes per session, depending on the complexity and nature of the product.