We are inquisitive about every aspect that motivates target users. We listen to users and understand the intentions & actions while using your offerings.
From these insights, we define and prioritize problems to solve based on priority and impact.
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We conduct competitor analysis to gain insights into their product's functions, flows and design.
We thoroughly assess your existing product from both - aesthetics and functional viewpoint and provide suggestions.
We investigate the participants to uncover their hidden needs and pain points to develop a more meaningful product.
We sift through existing data to look for trends, patterns that hint towards opportunities or impending issues.
We make a comprehensive plan of all the activities pertaining to user research and have a detailed walkthrough of each step.
We hire participants that represent target users and conduct research using qualitative and/or quantitative methods.
We fill in the knowledge gaps, prove or disprove our hypotheses, and discover opportunities for our design efforts.
We prepare and submit a comprehensive report on the findings of the research with actionable suggestions.
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Yes, it is necessary to empathize with the users to identify their problems and needs to align your solutions.
At the end of UX research, we submit a detailed competitive analysis report, research report and user personas.
We will require complete details about the product, business objectives, industry competitors, and existing data that you collected in any of your prior research.
Yes, UX research is required at different stages of UX design as it is an iterative process.