A prototype is an early draft of a design used to get rapid feedback on whether the intended design works well or needs to be updated in some areas.
Prototypes can range anywhere from a low fidelity sketched prototype created on a sheet of paper, just like the example below, all the way through to a high fidelity interactive clickable design that closely represents the finished product.
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We create basic wireframe prototypes to test the logic and functionality of the user flows before proceeding to UI design.
We build interactive prototypes to gather a bit of detailed feedback from the client as well as the users.
Through digital prototypes, we create the most realistic version of the actual product that helps us gain in-depth insights.
After the final approval of the digital prototype by the client, we generate coded prototypes and host them to test again with the users.
We start with the goal of the product in mind, by defining why it is intended to be built.
We study the competitors to know where the product stands and what unique value it offers.
We strive to understand demographics perfectly to create products that serve their needs well.
We also consider the nature of the product i.e. website or mobile app and the devices it will support.
We get absolutely clear about what we need to deliver so that we stay on the right track.
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Prototyping minimizes the risk of launching a flawed product and streamlines the design development process, focusing on important interface elements.
Yes, we do submit prototypes along with other design deliverables – user flows, wireframes and UI design.
We conduct usability testing on the digital prototype to identify the areas that need further improvement.
We create digital prototypes in Adobe XD, which helps us to work in a collaborative manner with the client’s product team.