A D2C fashion e-commerce platform



What we did


UI UX Designing

UI Development




The brand aims to become the go-to choice for young professionals seeking stylish, sustainable, and affordable organic cotton T-shirts in the Indian market.

Young professionals in India are increasingly conscious of the environmental impact of their choices, including the clothing they wear. However, they face challenges in finding high-quality organic cotton T-shirts that align with their values. 

Existing options often lack style, variety, and affordability, making it difficult for them to express their individuality while supporting sustainable fashion.

This gap in the market presents an opportunity for a direct-to-consumer (D2C) Indian brand to offer organic cotton T-shirts of exceptional quality, with contemporary designs that resonate with the style-conscious young professional demographic.


We conducted an in-depth analysis of the brand's identity, its value proposition and also identified the target audience, their preferences, needs, and online shopping behaviours.

We then designed the website with a clean, minimalistic aesthetic to reflect the brand's sophistication and to emphasize the premium quality of the T-shirts.

Additionally, we added customer testimonials as social proof and balanced the visual content with detailed product descriptions.

With our solution, we built a user-friendly interface that allowed customers to easily browse through different sections, explore various T-shirt patterns, and make purchases seamlessly. 

All Mockup Screens

Product Page

We meticulously created this product page keeping in mind the user's perspective. In this product page, we used equal space to show product images and descriptions for the user to look into the details of their selected option carefully and improve their shopping experience.

Product Page- Men's Section

Section Page

With our design, customers get to experience a seamless online shopping process and indulge in a personalized, elevated fashion experience by offering top-quality products and unparalleled customer service.

Men's Section page for pure cotton T-shirts

Landing Page

We created this page to showcase the overview of all the categories that the brand offers to provide enhanced customer experience.

Home Page to show product offerings
Product Page with customer reviews
Men's Section page to show various offerings
Check the products added in the cart


FioTee is a Direct-to-Consumer (D2C) brand specializing in providing high-quality, pure cotton formal T-shirts.

Operating within the D2C market sector, the need for a website that accurately represented their brand positioning and effectively engaged with their target audience was of paramount importance.

Our primary objective was to create a website with a refined aesthetic appeal, minimalistic design, and an emphasis on product features to provide a premium experience for potential customers.

The product page design was primarily centred on highlighting the inherent quality of the product through the use of pertinent images, while simultaneously maintaining a balance between content volume and the inclusion of social proof elements.

This approach to design facilitates a user-friendly navigation experience, allowing customers to easily traverse different sections of the site and find patterns that best suit their preferences.