Guides

Reading Time: 6 minutes What is Skeuomorphism? In the ever-evolving world of design, one concept that has sparked both admiration and debate is skeuomorphism. This design principle, characterized by its mimicry of real-world objects and textures, has played a pivotal role in shaping digital interfaces. From the stitched leather-bound calendars on early smartphone screens to the wooden bookshelves in […]

Reading Time: 7 minutes Have you ever noticed yourself gravitating towards the same brand of coffee or choosing to watch movies from a favorite genre repeatedly? These are subtle examples of familiarity bias at work, a common cognitive bias that influences our decisions and preferences. But what is familiarity bias, and how does it shape our everyday choices? In […]

Reading Time: 7 minutes In the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components, and how to […]

Reading Time: 8 minutes In the digital age, capturing users’ attention amid overwhelming information is a challenge. This is where principles of visual hierarchy come into play, guiding users’ eyes to the most important elements of a webpage or app and ensuring effective communication.  By strategically arranging and emphasizing elements, designers can influence how information is perceived, enhancing user […]

Reading Time: 5 minutes In the world of UX design, understanding how users perceive and organize information is crucial for creating effective interfaces. For instance, a card sorting examples might involve asking users to categorize items from a website to see how they naturally group them. One of the most valuable techniques for gaining this insight is card sorting.  […]