UX Strategies
What Is Chunking? Psychology and Examples
In today’s information-saturated world, effectively processing and retaining knowledge is essential. One key cognitive science technique is chunking...
What Is Chunking? Psychology and Examples What is Nudge Theory? Definition and Examples
Nudge theory has gained widespread recognition in behavioral science and design, influencing everything from public policy to UI UX strategies. Roo...
What is Nudge Theory? Definition and Examples What Is Hindsight Bias? Psychology And Examples
Have you ever looked back at an event and thought, I knew this would happen!? Maybe you predicted the outcome of a sports match, an election, or eve...
What Is Hindsight Bias? Psychology And Examples What is Framing? Learn The Effect with Examples
Every day, we make countless decisions—what to buy, whom to vote for, which news to believe, or even how to react to a situation. But have you ever...
What is Framing? Learn The Effect with Examples What is the Pareto principle? Meaning And Examples
Not all efforts yield equal results—some actions have significantly more impact than others. This is where the Pareto Principle, or 80/20 rule, come...
What is the Pareto principle? Meaning And Examples What Is Hawthorne Effect? Psychology and Examples
The Hawthorne effect is a psychological phenomenon where individuals modify their behavior simply because they know they are being observed. Initia...
What Is Hawthorne Effect? Psychology and Examples What is Closure? Learn the Gestalt Principle
Design is as much about what is left out as what is included. Our brains are wired to find patterns, complete incomplete shapes, and make sense of v...
What is Closure? Learn the Gestalt Principle What Is Availability Heuristic? Definition And Examples
Decision-making is crucial in shaping user experiences in UX design and research. However, humans often rely on cognitive shortcuts to make quick ju...
What Is Availability Heuristic? Definition And Examples What is Feedback Loop? Meaning and Psychology
The concept of a feedback loop is fundamental in various fields, including design, business, psychology, and technology. A feedback loop is a syste...
What is Feedback Loop? Meaning and Psychology What Is Scarcity? Understand The Principle Of Persuasion
Scarcity is one of the most potent psychological principles that influence human behavior. It is crucial in decision-making, marketing strategies, a...
What Is Scarcity? Understand The Principle Of Persuasion What Is Reciprocity? Understand With Examples
Reciprocity is a fundamental norm in human interactions, influencing how people respond to acts of kindness, gestures, and incentives. The reciproc...
What Is Reciprocity? Understand With Examples How to Improve Internal Search Usability for Large Platforms?
In an era where information is at our fingertips, the efficiency of internal search usability can make or break a user’s experience on large p...
How to Improve Internal Search Usability for Large Platforms? What are the Basic UX Writing Principles?
UX writing is a combination of art & science. On average, people spend 6 hours & 36 minutes daily on the screen, visiting sites, apps, social media ...
What are the Basic UX Writing Principles? How To Use UX Design To Narrate Brand Storytelling?
Brands are an integral part of our lives. They’re everywhere – our laptops, jackets, and water bottles are all branded. They differentiate themselv...
How To Use UX Design To Narrate Brand Storytelling? How UX Writing is Creating the Voice of a Product?
Writing various types of content is always meant to inform you what you are doing and what you should do. However, UX writing specifically focuses o...
How UX Writing is Creating the Voice of a Product? What is accessibility in digital design?
It is more crucial than ever to make sure that websites, apps, and other online resources are usable by everyone, including those with disabilities....
What is accessibility in digital design? 9 AI UX Design Tools for a New Way of Designing
As the demand for seamless and intuitive digital experiences grows, UX designers increasingly turn to AI UX design tools to streamline workflows, en...
9 AI UX Design Tools for a New Way of Designing How successful products apply design principles?
Have you ever wondered why some products fly off the shelves while others struggle to gain traction? The answer often lies in the meticulous applica...
How successful products apply design principles? 5 design mistakes you don’t realize you’re making
Designing a website involves a lot of creativity, but even the most skilled designers can fall into traps that lead to subtle yet impactful errors. ...
5 design mistakes you don’t realize you’re making What is a diary study? Learn how to conduct a diary study
Imagine seeing your consumers’ everyday lives to learn about their routines, inconveniences, and pleasures while interacting with your product...
What is a diary study? Learn how to conduct a diary study The behavioral blueprint of digital life
The rapid integration of digital technologies into every facet of life has transformed how we interact, work, and perceive the world around us. Whil...
The behavioral blueprint of digital life What is an observational study? Examples, types & definitions
When it comes to understanding human behavior and interactions, researchers often rely on methods that go beyond mere statistics. One such method is...
What is an observational study? Examples, types & definitions Tree testing: complete guide to improve UX
Did you realize that imprecise navigation might drive clients away? According to Forbes, unclear website labels confuse and cause sales loss. Tree ...
Tree testing: complete guide to improve UX What is a mental model? Definition and examples
Imagine trying to navigate a city you’ve never visited before. Without a map or GPS, you’d rely on your internal sense of direction, pie...
What is a mental model? Definition and examples Decoy effect: UX psychology
Imagine browsing your favorite online meal delivery service, torn between two delicious iced coffees. Suddenly, a third, less appealing option appea...
Decoy effect: UX psychology Hicks Law: Why Does It Matter In UX?
To provide a successful user experience, you must first identify the functionalities that will meet their demands and then guide them to the precise...
Hicks Law: Why Does It Matter In UX? What Is a Longitudinal Study? Definition, Example & Types
Ever wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology i...
What Is a Longitudinal Study? Definition, Example & Types What is progressive disclosure? Disclose the right information
One technique for lowering UI complexity is progressive disclosure, which can be helpful for designers looking to make products less intimidating fo...
What is progressive disclosure? Disclose the right information What is familiarity bias? Definition & example
Have you ever noticed yourself gravitating towards the same brand of coffee or choosing to watch movies from a favorite genre repeatedly? These are ...
What is familiarity bias? Definition & example Cognitive bias: Every UX designer should know
It is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impa...
Cognitive bias: Every UX designer should know Principles of Visual Hierarchy in UX
In the digital age, capturing users’ attention amid overwhelming information is a challenge. This is where principles of visual hierarchy come...
Principles of Visual Hierarchy in UX What is visual hierarchy in design? Examples and principles
In the design world, capturing and guiding a user’s attention is crucial. Whether you’re creating a website, a mobile app, or any visual...
What is visual hierarchy in design? Examples and principles Step-by-step guide to conduct card sorting analysis
Imagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to ...
Step-by-step guide to conduct card sorting analysis What is cognitive load? Definition, types and examples
Have you ever felt mentally exhausted after trying to understand a complex topic or navigate through a cluttered website? This experience is often m...
What is cognitive load? Definition, types and examples What is contextual inquiry? Definition and example
In the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It dem...
What is contextual inquiry? Definition and example What is participatory design? Learn how to conduct it
In design circles, user-centricity has become fashionable. However, let us face it: being truly user-focused involves more than just having a design...
What is participatory design? Learn how to conduct it What is journey mapping? User journey maps meaning and types
Knowing what is journey mapping can significantly impact the design process, making it essential to understand how to create a journey map. Journey...
What is journey mapping? User journey maps meaning and types What is ethnographic research? Definition, examples & methods
Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending wit...
What is ethnographic research? Definition, examples & methods What Is Selective Attention? Meaning, Examples & Importance
In a world filled with sensory overload, our brains can’t handle everything at once. That’s where selective attention comes in. Selectiv...
What Is Selective Attention? Meaning, Examples & Importance When should a startup hire a UI UX designer?
As a startup, exploring new avenues can be risky and overwhelming, especially when you are in a bootstrapped stage, running on limited resources, ma...
When should a startup hire a UI UX designer? What is survivorship bias? Consequences, tips & strategies
In UX design, a tricky, unnoticed force guides our choices. That’s survivorship bias. We often look at what worked (successful users or pro...
What is survivorship bias? Consequences, tips & strategies What Is Juxtaposition? Examples And Definition
Picture yourself strolling into an art gallery buzzing with abstract paintings, and in the middle of all that creative chaos, you notice a lone phot...
What Is Juxtaposition? Examples And Definition UX design audit – Meaning, importance and process
Imagine you have developed a product with all the bells and whistles, and you are confident that the product is going to rock in the market and be t...
UX design audit – Meaning, importance and process Everything you need to know about enterprise UX: Meaning, importance, and process
Enterprise UX has recently emerged as an essential part of business strategy for companies globally. The field is growing rapidly and has gained tra...
Everything you need to know about enterprise UX: Meaning, importance, and process 10 Super-effective techniques to improve SaaS conversion rate
Improving SaaS conversion rate isn’t a walk in the park; it takes loads of expertise to make your service more reliable, product-oriented, qua...
10 Super-effective techniques to improve SaaS conversion rate Conquering user onboarding challenges in SaaS apps
When you decide on onboarding a new user, the experience should focus on providing better results. Every SaaS product is unique; each has its qualit...
Conquering user onboarding challenges in SaaS apps 7 Reasons why usability is key to enterprise UX
With the rising popularity of user experience and proven returns, enterprises have amped up the usability of their legacy software. But it is common...
7 Reasons why usability is key to enterprise UX Importance of user research for enterprise UX
Starting a project without diligent user research is like starting a journey without a compass. And just like you would expect, you will end up at t...
Importance of user research for enterprise UX 15+ Key areas where a good product designer brings impact
You would be amazed to see what impacts a product designer can bring once you collaborate. Product design is and has been an integral part of the su...
15+ Key areas where a good product designer brings impact Building a high-performing UX team structure
The success of a UX design project does not solely depend on beautiful screens, a UX project requires different skills at different stages meaning a...
Building a high-performing UX team structure Why emotional design Is important for creating better UX
Psychology says that humans base their decisions on emotions rather than logic. Hence, as designers it is imperative to understand the concept of em...
Why emotional design Is important for creating better UX A beginner’s guide to wireframing in UX design
If you’re new to the concept of wireframing in UX design, then you’ve come to the right place. When you’re starting out as a UX designer, you must b...
A beginner’s guide to wireframing in UX design 5 Essential tips for designers to use A/B testing in UX
What is A/B testing? A/B testing, or split testing, is a method used by UX designers and marketers to compare two versions of something. Be it a pro...
5 Essential tips for designers to use A/B testing in UX A complete guide on optimising UX for wordpress
User Experience is central to every website, be it a business website, eCommerce website, a directory listing or even a blog. If you are aiming to p...
A complete guide on optimising UX for wordpress What is UX writing? Why is it important for UX designers?
A good user experience doesn’t come only from good visuals or creative components. Many small aspects work together to create a good UX and on...
What is UX writing? Why is it important for UX designers? How to write a UX proposal?
A Forbes article by Steven Douglas highlights the importance of UX in transforming businesses. This article also brings forward a very important sta...
How to write a UX proposal? What is mobile first dеsіgnіng? Why you should care about It?
When smartphones were first introduced, іt was еnоugh tо hаvе a mоbіlе site thаt rерlісаtеd thе desktop vеrѕіоn оn a ѕmаllеr ѕсrееn, which wаѕ еnоug...
What is mobile first dеsіgnіng? Why you should care about It?