User-research

Reading Time: 8 minutesDid you realize that imprecise navigation might drive clients away? According to Forbes, unclear website labels confuse and cause sales loss.  Tree testing provides a tool for streamlining and validating web navigation. You can use this strategy to ensure your labels and categories are understandable to your audience. Learn how this strategy can improve user […]

Reading Time: 7 minutesIn the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components, and how to […]

Reading Time: 8 minutesConducting enterprise user research can help businesses understand users and their needs, which in turn helps to understand product requirements better. The overall state of enterprise UX is strong and increasing. As per reports, 70% of enterprise CEOs see UX as a competitive differentiating factor. When conducting user research for enterprise UX, keep in mind […]

Reading Time: 8 minutesStarting a project without diligent user research is like starting a journey without a compass. And just like you would expect, you will end up at the wrong place eventually. The same happens with UX projects too.  A product or platform that is designed based on assumptions or guesswork is sure to falter at some […]