Stories

Reading Time: 3 minutesSynopsis Adobe MAX 2024 unveils Creative Cloud 2025 with groundbreaking AI tools in Photoshop, Illustrator, and InDesign, setting new creative productivity and innovation standards. Key takeaways Photoshop: Generative AI workspace  At Adobe MAX 2024, the spotlight is on Photoshop’s new Generative AI Workspace, which leverages the power of Adobe Firefly AI to elevate creative possibilities.  […]

Reading Time: 2 minutesSynopsis Google Contacts app for Android has a fresh new look. It features a modern, pill-shaped scrollbar and a simplified menu for a smoother user experience. Key takeaways Revamped scrollbar with modern look and better usability The Google Contacts app for Android has received a stylish redesign focusing on improving user experience.  The traditional, blocky […]

Reading Time: 2 minutesSynopsis Canva introduces AI Dream Lab, a design tool, and updates its Visual Suite to empower 200 million users globally in crafting professional visuals. Key takeaways Dream Lab: AI-enhanced visual creation with Leonardo.Ai Canva’s AI Dream Lab leverages the power of Leonardo.Ai’s Phoenix model to generate customized visuals from text prompts.  Users can select from […]

Reading Time: 2 minutesSynopsis Asana’s new AI Studio integrates customizable, no-code AI agents into workflows. These agents act like real teammates to streamline tasks and boost productivity. Key takeaways Introducing AI Studio: The next evolution in workflows At the Work Innovation Summit in New York, Asana launched AI Studio, a no-code platform for teams to create customized AI […]

Reading Time: 2 minutesSynopsis Google Drive’s video player is getting a sleek new look. It will integrate with Google Vids for a seamless, fast, and modern video experience. Key takeaways Google Drive Video Player’s fresh look Google Drive is rolling out a new Material Design 3 video player that looks sleek and polished.  The update swaps the familiar […]

Reading Time: 2 minutesSynopsis Slade Marketing launches its state-of-the-art graphic design platform in the rapidly evolving digital branding landscape of Australia’s competitive market. Key takeaways Slade Marketing’s bold move in digital branding As Australia’s digital economy expands, businesses are under growing pressure to strengthen their online presence.  Slade Marketing has just launched a new graphic design platform to […]

Reading Time: 2 minutesSynopsis: Microsoft expands Copilot with powerful design tools and AI agents to drive enterprise adoption beyond testing. Key takeaways: New tools for Mircosoft Copilot Microsoft’s Copilot Studio is shaking up business workflows, enabling companies to create custom AI agents suited to their needs.  Gartner analyst Jason Wong says, “Giving users a means to develop their […]

Reading Time: 2 minutesSypnosis: Mira Murati, former OpenAI CTO, is launching an AI startup and aiming to raise $100M to fund her innovative vision for AI’s future. At a glance: A bold move: Mira Murati AI startup Mira Murati, the former CTO of OpenAI, is setting sights on a groundbreaking new AI startup.  After stepping down from OpenAI […]

Reading Time: 2 minutesSynopsis KeyShot aims to challenge the product design process, addressing long-standing inefficiencies with their newly launched Product Design-to-Market category. At a glance Introduction to a new category: Product Design-to-Market KeyShot, a well-established player in the 3D rendering space, has taken a bold step by introducing a new SaaS category — Product Design-to-Market.  This suite of […]

Reading Time: 2 minutesSynopsis: NVIDIA is set to revolutionize the AI infrastructure landscape by sharing Blackwell design with the open hardware community, paving the way for a new era of AI innovation. At a Glance: NVIDIA’s bold contribution to open hardware NVIDIA announced its latest step toward transforming AI infrastructure at the OCP Global Summit: sharing its Blackwell design […]

Reading Time: 2 minutesSypnosis The 2024 Lilac Creative Design Competition is now open to the world, accepting submissions from designers and institutions worldwide. The competition celebrates Industrial, Digital, Visual, and cultural creative design from around the globe. At a glance The 2024 Lilac Creative Design Competition has opened its doors for submissions from global design institutions, companies, colleges, […]

Reading Time: 6 minutesArtificial Intelligence (AI) is dramatically reshaping the ecommerce landscape, improving user interfaces (UI). This transformation revolutionizes how customers interact with ecommerce platforms, creating more personalized, intuitive, and efficient online shopping experiences.  Businesses that integrate AI into their ecommerce platforms deliver users more personalized, efficient, and seamless experiences. This blog will explore the multifaceted impact of […]

Reading Time: 6 minutesWhen it comes to understanding human behavior and interactions, researchers often rely on methods that go beyond mere statistics. One such method is the observational study. But what is an observational study?  At its core, it involves watching and recording individuals in their natural environments without manipulating any variables. This approach allows researchers to gather […]

Reading Time: 8 minutesDid you realize that imprecise navigation might drive clients away? According to Forbes, unclear website labels confuse and cause sales loss.  Tree testing provides a tool for streamlining and validating web navigation. You can use this strategy to ensure your labels and categories are understandable to your audience. Learn how this strategy can improve user […]

Reading Time: 8 minutesImagine trying to navigate a city you’ve never visited before. Without a map or GPS, you’d rely on your internal sense of direction, piecing together landmarks and your sense of the layout to find your way. This mental navigation system is akin to a mental model, a mental representation that helps us make sense of […]

Reading Time: 6 minutesImagine browsing your favorite online meal delivery service, torn between two delicious iced coffees. Suddenly, a third, less appealing option appears. You might think it’s just a random addition, but it’s a clever pricing tactic known as the ‘Decoy Effect.’  This ingenious strategy manipulates our minds and can persuade us to choose the more expensive […]

Reading Time: 6 minutesWhat is Skeuomorphism? In the ever-evolving world of design, one concept that has sparked both admiration and debate is skeuomorphism. This design principle, characterized by its mimicry of real-world objects and textures, has played a pivotal role in shaping digital interfaces. From the stitched leather-bound calendars on early smartphone screens to the wooden bookshelves in […]

Reading Time: 7 minutesTo provide a successful user experience, you must first identify the functionalities that will meet their demands and then guide them to the precise features they desire the most. If consumers become caught in the “what next?” decision-making process, as explained by Hicks Law, they may become confused, frustrated, or leave your website. As a […]

Reading Time: 6 minutesEver wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology influences our daily lives, or how health patterns emerge in different populations. Longitudinal research holds the key to unlocking these mysteries. But what is a longitudinal study exactly? Longitudinal research is a […]

Reading Time: 7 minutesOne technique for lowering UI complexity is progressive disclosure, which can be helpful for designers looking to make products less intimidating for users. This article discusses progressive disclosure in UX, when to apply it, helpful progressive patterns, practical examples, and the implementation process. What is progressive disclosure? Progressive disclosure is a powerful method UX designers […]

Reading Time: 7 minutesHave you ever noticed yourself gravitating towards the same brand of coffee or choosing to watch movies from a favorite genre repeatedly? These are subtle examples of familiarity bias at work, a common cognitive bias that influences our decisions and preferences. But what is familiarity bias, and how does it shape our everyday choices? In […]

Reading Time: 7 minutesIn the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components, and how to […]

Reading Time: 7 minutesUnderstanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of thought that can significantly influence a person’s choices and judgments when they receive and evaluate information from their surroundings.  This series will delve into anchoring bias—one of the cognitive biases and its […]

Reading Time: 8 minutesIt is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impartial as we strive to be, it is impossible to avoid allowing assumptions, preconceptions, and other internalized thought patterns to influence our work. Recognizing and resolving cognitive […]

Reading Time: 8 minutesIn the digital age, capturing users’ attention amid overwhelming information is a challenge. This is where principles of visual hierarchy come into play, guiding users’ eyes to the most important elements of a webpage or app and ensuring effective communication.  By strategically arranging and emphasizing elements, designers can influence how information is perceived, enhancing user […]

Reading Time: 5 minutesIn the world of UX design, understanding how users perceive and organize information is crucial for creating effective interfaces. For instance, a card sorting example might involve asking users to categorize items from a website to see how they naturally group them. One of the most valuable techniques for gaining this insight is card sorting.  […]

Reading Time: 9 minutesDesigning software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can you create an experience that exactly meets their needs? User shadowing is one possible strategy. It involves watching your user group in their comfortable setting. Your ability to provide a user-centered solution will […]

Reading Time: 6 minutesIn the design world, capturing and guiding a user’s attention is crucial. Whether you’re creating a website, a mobile app, or any visual content, how you organize and present information can make or break the UX. This is when the concept of visual hierarchy comes into play. So, what is visual hierarchy?  Visual hierarchy is […]

Reading Time: 6 minutesImagine trying to navigate a complex website to book a flight. You need to search for flights, compare prices, select dates, input personal information, and finally make a payment. Each activity involves a series of steps, decisions, and actions that we often perform without much thought. This sequence of breaking down the action answers the […]

Reading Time: 7 minutesImagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to your customers?  This is where card sorting analysis comes in. It’s like a detective game for understanding how people organize things in their minds.  By watching participants sort information into […]

Reading Time: 7 minutesWhen perusing your social media feeds, have you ever ignored posts by friends with opposing political views? However, you most likely paid attention to the content published by others who share your political views. This is an example of confirmation bias, a phrase coined by psychologist Peter Wason in 1960 to describe the tendency to […]

Reading Time: 8 minutesParticipatory design methods is a user-centered design methodology that involves all stakeholders, particularly the end-users, in the design process. By actively engaging users from the initial stages of development, this approach ensures that the final product meets user needs and resonates with their preferences and expectations.  This collaborative process fosters a sense of ownership among […]

Reading Time: 8 minutesImagine stepping into a bustling market, where the sounds of chatter and the aroma of fresh spices fill the air. You observe how shoppers interact with vendors, the decisions they make, and the cultural nuances that shape their choices. This is the essence of field research. So, what is field research?  It’s a method where […]

Reading Time: 9 minutesHave you ever felt mentally exhausted after trying to understand a complex topic or navigate through a cluttered website? This experience is often marked by frustration and confusion due to cognitive load.  In today’s fast-paced digital world, managing cognitive load is essential for enhancing learning, improving user experience, and ensuring that interactions with technology are […]

Reading Time: 9 minutesEmbarking to create user-friendly products involves more than just intuitive design. It requires a deep understanding of user interactions. This is where understanding what is cognitive walkthrough becomes important.  This method allows UX designers to anticipate how users navigate interfaces and identify potential usability hurdles by simulating user tasks step-by-step.  In this blog, we will […]

Reading Time: 12 minutesIn the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It demands a deep, empathetic understanding of how users interact with products in their everyday lives. So, what is contextual inquiry?  It is a user research method that allows designers to observe and interview users in […]

Reading Time: 9 minutesIn design circles, user-centricity has become fashionable. However, let us face it: being truly user-focused involves more than just having a design team discuss it in a well-lit studio. Collaboration and direct user involvement are involved. This is where the democratic and transformative process of participatory design is applied. This article will define participatory design […]

Reading Time: 8 minutesKnowing what is journey mapping can significantly impact the design process, making it essential to understand how to create a journey map.  Journey mapping is an effective technique for UX designers to visualize and improve the user experience from the first interaction to the last touchpoint. It involves detailed visualizations of the website user journey, […]

Reading Time: 8 minutesImagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]

Reading Time: 9 minutesIn a world filled with sensory overload, our brains can’t handle everything at once. That’s where selective attention comes in. Selective attention acts as a cognitive filter, helping us prioritize and direct our attention towards the most relevant things while ignoring distractions.  The ability to selectively focus our attention plays a vital role in our […]

Reading Time: 9 minutesCard sorting allows you to learn how individuals interpret information, feel about specific ideas, and how designers might lay out the content on a website or product.  Throughout this article, we will look at various types of card sorting, different card sorting exercises and formats, how to conduct good card sorting, and which card sorting […]

Reading Time: 7 minutesIn today’s rapidly evolving digital landscape, it is essential for businesses to hire UI UX designers to create a solid online presence.  With the global UI UX market projected to reach $45.8 billion by 2025, it has become significant for businesses to invest in quality design to enhance their digital offerings.  The current statistics showcase […]

Reading Time: 7 minutesIn recent times, there has been a significant shift in how enterprises perceive UI UX designers. They are no longer an afterthought relegated to the sidelines of development but rather a core component that drives business success.  Enterprises now understand that a seamless and intuitive user experience can make or break their digital presence.  In […]

Reading Time: 8 minutesAs a startup, exploring new avenues can be risky and overwhelming, especially when you are in a bootstrapped stage, running on limited resources, making smart investments and looking to hire UI UX Designer who can provide their invaluable expertise to improve your designs.  It becomes crucial for your startup to hire a UI UX Designers […]

Reading Time: 7 minutesIn UX design, a tricky, unnotice­d force guides our choices. That’s survivorship bias. We­ often look at what worked (successful use­rs or products) and ignore what didn’t. This oversight skews our vie­ws and design choices, affecting the­ quality of our UX plans. This survivorship bias is a real pitfall in UX design. It’s when de­signers […]

Reading Time: 12 minutesPicture yourself strolling into an art gallery buzzing with abstract paintings, and in the middle of all that creative chaos, you notice a lone photograph. Now, why does this odd mix leave you paused? Well, juxtaposition is one key idea that affe­cts how your brain thinks and acts.  Understanding juxtaposition means recognizing how strategically placing […]

Reading Time: 5 minutesWhen it comes to creating a website, the homepage is the first impression visitors have of your brand. Hence, creating an exceptional, easy-to-navigate homepage design layout becomes important to stay ahead in the digital space. Think of your homepage as the digital equivalent of a storefront, just like a physical store.  It is crucial to […]

Reading Time: 11 minutesIn the ever-evolving landscape of digital design, staying ahead of UI UX design trends is of utmost importance. Design trends not only reflect the pulse of contemporary aesthetics but also influence user experience.  This blog delves into the latest UI UX design trends anticipated in 2024, exploring their significance and impact on the digital landscape. […]

Reading Time: 8 minutesUsability testing for enterprise products is one of the most important methods to determine whether the users i.e. employees are able to use the product in its intended manner. UX researchers must evaluate the user experience of a product or website to understand whether their actual users find it easy to use their product or […]

Reading Time: 10 minutesEnterprise UX has recently emerged as an essential part of business strategy for companies globally. The field is growing rapidly and has gained traction recently due to its ability to help companies improve their bottom line by providing employees with the tools they need to do their jobs effectively. In this article, we are going […]

Reading Time: 7 minutesAre you looking for a dream job that combines your creativity and problem-solving ability? Then UI/UX design might be the perfect option. You can begin your career journey to become a UI/UX designer even if you have no experience in the space. Nonetheless, becoming a UI/UX designer is not a task that can be completed […]

Reading Time: 13 minutesThe success of a UX design project does not solely depend on beautiful screens, a UX project requires different skills at different stages meaning a well-balanced UI UX team structure. Indirectly, the success of a UX project is highly influenced by the UX team structure and their skills to offer strategic solutions, creative ideas and […]