Products

Reading Time: 5 minutesHave you ever wondered why some products fly off the shelves while others struggle to gain traction? The answer often lies in the meticulous application of design principles.  In today’s fiercely competitive business landscape, a product’s aesthetics, functionality, and ease of use are not just important- they’re paramount.  Aesthetics are essential, but design also affects […]

Reading Time: 8 minutesUsability testing for enterprise products is one of the most important methods to determine whether the users i.e. employees are able to use the product in its intended manner. UX researchers must evaluate the user experience of a product or website to understand whether their actual users find it easy to use their product or […]