Performance

Reading Time: 6 minutes Imagine you have developed a product with all the bells and whistles, and you are confident that the product is going to rock in the market and be the top performer. But weeks after you launch it, you find that the product has hardly got any users and people are posting poor reviews. What will […]

Reading Time: 9 minutes Ever contemplated what is the formula of huge organizations such as Google and Twitter, with such a large user base to thrive successfully? Well, SaaS (Software as a Service) is the answer, it is the secret product that you need to strive for, and to gain a large number of users in the upcoming days. […]

Reading Time: 4 minutes UX Design has now become an inseparable part of digital marketing strategy. Business owners, brands and customers are all talking about user experience. Though not in literal terms, they express their opinions about how this app is great, or not so great on several platforms including social media. Defining user experience A blog from Protoypr […]

Reading Time: 8 minutes Your company’s website is the most important element of your digital strategy. It is the face of your company in the digital world. There still are many companies that have a web presence but their websites are outdated. And just as fashion changes and house styles evolve, websites need to evolve too. After all, nobody […]

Reading Time: 3 minutes Responsive websites are websites that adapt to all screen sizes and resolutions. It will look good on desktops, mobiles, tablets, and sometimes even on smart TVs. Businesses without a mobile responsive website are falling behind at an alarming rate because 8 in 10 visitors will stop engaging with a website that doesn’t display well on […]

Reading Time: 12 minutes Today, there are tons of different mobile apps on the app store. The market is intensely competitive and only some apps have been successful. However, there are also a lot of mobile apps that have failed soon after launch. So, what makes some apps successful and not others?  Let us try to understand.   One thing that has […]