insights
Beige Color Meaning, Its Psychology And Variations
Beige is a light and soft neutral between white and brown on the color spectrum, making it a gentle and versatile shade. It carries an understated e...
Beige Color Meaning, Its Psychology And Variations Magenta Color Meaning, Psychology, And Combinations
Magenta is a vibrant and dynamic color occupying a unique spectrum space. It blends the warmth of red with the coolness of blue. This striking hue ...
Magenta Color Meaning, Psychology, And Combinations Turquoise Color Meaning, And Its Psychology In Design
Turquoise color meaning Turquoise, a beautiful blend of blue and green, is a captivating color that resonates with a broad spectrum of emotions and ...
Turquoise Color Meaning, And Its Psychology In Design Teal Color Meaning, Psychology, And Influences
Teal is a captivating blend of blue and green that embodies tranquility and sophistication. This unique color sits between the coolness of blue and ...
Teal Color Meaning, Psychology, And Influences Black Color Meaning, Psychology and Much More
Black is a color that evokes a wide range of emotions and meanings, making it one of the most potent hues in design. Often associated with sophisti...
Black Color Meaning, Psychology and Much More White Color Meaning, Psychology, And Combinations
White color, from a root that implies ‘bright’ and possibly bright to shine, is the most unstained or purest expression of light. It is the simplici...
White Color Meaning, Psychology, And Combinations Maroon Color Meaning, Psychology, And More
Maroon color meaning Maroon is a striking, deep reddish-brown color that evokes feelings of sophistication and boldness. Falling on the warm side of...
Maroon Color Meaning, Psychology, And More Navy Color Meaning, Psychology, And Famous Use Cases
Navy color meaning Navy, often called navy blue, is a rich, dark shade of blue deeply connected to authority, tradition, and sophistication. Navy s...
Navy Color Meaning, Psychology, And Famous Use Cases Orange Color Meaning, Its Psychology, And Much More
Orange color meaning Orange is an incredibly bold and dynamic color, radiating energy, enthusiasm, and action. Nestled between the passionate red an...
Orange Color Meaning, Its Psychology, And Much More Gold Color Meaning and Psychology in Design
Gold is often associated with luxury, wealth, and elegance. Its shimmering allure and rich history have made it a timeless color that evokes a sense...
Gold Color Meaning and Psychology in Design Mint Color Meaning, Psychology, And Facts
Close your eyes and imagine the soothing color of fresh mint leaves or a spring breeze’s calm, refreshing tone. That’s mint, a color that blen...
Mint Color Meaning, Psychology, And Facts Silver Color Meaning, Psychology, And Significance
Imagine the shiny surface of a luxury watch or the sleek design of a new smartphone- silver is a color that instantly feels modern and elegant. Silv...
Silver Color Meaning, Psychology, And Significance Coral Color Meaning, Psychology, And Importance
Have you ever noticed how some colors just seem to radiate warmth and energy, instantly making everything feel brighter and more inviting? Coral is ...
Coral Color Meaning, Psychology, And Importance Lavender Color Meaning, Psychology, And Uses In Design
Lavender is a color of peace, relaxation, and beauty. Inspired by the lavender flower, this shade sits between blue and pink on the color wheel, mak...
Lavender Color Meaning, Psychology, And Uses In Design Brown Color Meaning, Psychology, and Facts
Picture a color that wraps you like a cozy blanket beside a crackling fire or an inviting scent of freshly brewed coffee. That’s the magic of brown...
Brown Color Meaning, Psychology, and Facts Pink Color Meaning, Psychology, Use in Marketing & Branding
Imagine a color that can instantly make you feel calm, playful, or even a bit nostalgic. That’s pink- a color full of charm and warmth, often remind...
Pink Color Meaning, Psychology, Use in Marketing & Branding Green Color Meaning, Psychology, and Variations
Picture stepping into a room filled with soft greens, from mint walls to deep emerald accents. You will feel calm, balanced, and maybe even a bit in...
Green Color Meaning, Psychology, and Variations Yellow Color Meaning, Psychology and Impact on UX
Imagine you are walking into a room filled with bright, golden sunshine. What’s the first thing that comes to your mind? Warmth? Happiness? That’s ...
Yellow Color Meaning, Psychology and Impact on UX Blue Color Meaning, Psychology, And Famous Uses
Blue is a color that sits on the cool side of the color wheel, often symbolizing calm, trust, and serenity. Unlike warm colors that evoke energy an...
Blue Color Meaning, Psychology, And Famous Uses Red Color Meaning, Psychology, And Much More
Red is a warm color that immediately captures attention and evokes a strong visual response. It sits on the opposite side of the color wheel from gr...
Red Color Meaning, Psychology, And Much More What Is Negativity Bias? Meaning, Psychology, And Examples
Negativity bias, also known as the negativity effect, is a psychological phenomenon in which negative experiences and information have a more signif...
What Is Negativity Bias? Meaning, Psychology, And Examples Innovations In Design Tools And Software
Design tools are now more critical than ever in 2025. Since design is still essential to producing meaningful experiences in every sector, from bus...
Innovations In Design Tools And Software Top Tools and Techniques for Efficient User Research
Imagine having an exceptionally visually appealing application ready to roll. The moment people begin trying it out, there is still poor navigation....
Top Tools and Techniques for Efficient User Research False Consensus Effect: Definition, Psychology, And Examples
Have you ever assumed that most people share your opinions, preferences, or behaviors? If so, you’ve likely experienced the false consensus effect—a...
False Consensus Effect: Definition, Psychology, And Examples Type Foundry Expands Into Branding, And It’s Working
Commercial Type, a leading type foundry, has launched a brand studio focused on typography after shaping the identities of global brands like Puma, ...
Type Foundry Expands Into Branding, And It’s Working 5 Tips to Optimize Website User Experience
The world has become very competitive. Users’ attention spans are short, and their expectations are high. So, if you want your website to succ...
5 Tips to Optimize Website User Experience CorelDRAW Go Aims To Make Graphic Design More Intuitive
CorelDRAW Go, a new browser-based graphic design app, aims to make graphic design more intuitive and accessible for creative enthusiasts and aspirin...
CorelDRAW Go Aims To Make Graphic Design More Intuitive What Is Method Of Loci? Learn The Memory Palace Technique
With overwhelming information to process daily, designers often struggle to retain and recall crucial details. What if a proven way existed to enhan...
What Is Method Of Loci? Learn The Memory Palace Technique 29 Software Development Tools And Best Practices To Adhere
Successful software development involves industry best practices, the right software development tools, and ensuring the development is practical, h...
29 Software Development Tools And Best Practices To Adhere What is Behavior Analysis in UX? Meaning And Examples
A few days ago, I came across a UX community on the X platform that discussed user drop-off rates during mobile app onboarding. This highlighted use...
What is Behavior Analysis in UX? Meaning And Examples What Is Serial Position Effect? Psychology And Examples
Have you ever noticed how you remember the first and last items on a grocery list better than the ones in the middle? This phenomenon is known as th...
What Is Serial Position Effect? Psychology And Examples Preparing For Google Interviews As A Content Designer
Difficulty: non-native speaker with zero experience giving Google interviews. Result: a job offer. There’s probably no Content Designer, UX Writer, ...
Preparing For Google Interviews As A Content Designer NBC Milan Cortina 2026 Logo Reimagines Paris Layout
NBC Sports unveils its 2026 Winter Olympics logo, blending Italian heritage with modern design while continuing its signature branding style. Key ta...
NBC Milan Cortina 2026 Logo Reimagines Paris Layout Zomato LTD Renamed ‘Eternal,’ Company Unveils New Logo
Zomato LTD is Renamed to ‘Eternal’: Food Delivery Giant Unveils New Logo and Vision Key takeaways: Zomato LTD to Eternal: A strategic shift Food and...
Zomato LTD Renamed ‘Eternal,’ Company Unveils New Logo How To Use Design Thinking To Build A Brand?
Every incredible brand has a story that speaks to its values, mission, and what it stands for. But what if we told you that this story isn’t just so...
How To Use Design Thinking To Build A Brand? Octet Launches Grammarly eBook: Secrets Behind $13B Success
Octet Design Journal has officially launched its first eBook, revealing the untold strategies behind Grammarly’s extraordinary rise to a $13 billion...
Octet Launches Grammarly eBook: Secrets Behind $13B Success What are the Basic UX Writing Principles?
UX writing is a combination of art & science. On average, people spend 6 hours & 36 minutes daily on the screen, visiting sites, apps, social media ...
What are the Basic UX Writing Principles? How AI Is Reshaping The Creator’s Mindset?
Netizens have been engaged in a vibrant discussion about the role of artificial intelligence in creativity. Participants in this debate express vari...
How AI Is Reshaping The Creator’s Mindset? 8 AI Data Visualization Tools for Powerful Insights
In today’s data-driven world, people and businesses need quick, easy ways to make sense of massive amounts of data. This is where AI data visualizat...
8 AI Data Visualization Tools for Powerful Insights 17 Top AI Tools for 2025 Everyone’s Talking About
In 2025, top AI tools are no longer just futuristic ideas—they have become essential for making our daily work and creative tasks easier and more ef...
17 Top AI Tools for 2025 Everyone’s Talking About 6 Outdated design trends to avoid immediately
In the world of digital design, trends come and go pretty quickly. Some styles can really enhance your website, making it look great and feel user-f...
6 Outdated design trends to avoid immediately The future of voice commerce in designing voice interfaces
Voice commerce is rapidly transforming how we shop, combining convenience and advanced technologies into ordinary shopping routines. In essence, voi...
The future of voice commerce in designing voice interfaces How Ecommerce UI Design Is Influenced By AI?
Artificial Intelligence (AI) is dramatically reshaping the ecommerce landscape, improving user interfaces (UI). This transformation revolutionizes h...
How Ecommerce UI Design Is Influenced By AI? Revolutionizing UI Design in Ecommerce with AR and VR
Augmented Reality (AR) and Virtual Reality (VR) in ecommerce have evolved far beyond their origins in gaming and entertainment; they are now at the ...
Revolutionizing UI Design in Ecommerce with AR and VR 5 Steps To Become a Successful UX Designer in 2025
Did you know that the requests for UX interviews went up by 289% in 2020? According to CNN Money, the demand for UX designers is expected to shoot u...
5 Steps To Become a Successful UX Designer in 2025 What is empathy mapping? Examples and exercise
In the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your...
What is empathy mapping? Examples and exercise What is user shadowing?
Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can...
What is user shadowing? Step-by-step guide to conduct card sorting analysis
Imagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to ...
Step-by-step guide to conduct card sorting analysis What is field research? Meaning, methods, and examples
Imagine stepping into a bustling market, where the sounds of chatter and the aroma of fresh spices fill the air. You observe how shoppers interact w...
What is field research? Meaning, methods, and examples What is contextual inquiry? Definition and example
In the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It dem...
What is contextual inquiry? Definition and example What is journey mapping? User journey maps meaning and types
Knowing what is journey mapping can significantly impact the design process, making it essential to understand how to create a journey map. Journey...
What is journey mapping? User journey maps meaning and types What is ethnographic research? Definition, examples & methods
Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending wit...
What is ethnographic research? Definition, examples & methods Why should SaaS companies hire UI UX designers?
SaaS has become essential to businesses in this digital age, offering scalable and accessible solutions across various industries. However, the succ...
Why should SaaS companies hire UI UX designers? 5 mistakes to avoid while hiring UI UX designer
Are you looking to hire UI UX designer for your next project? Are you worried about hiring designers who don’t meet your expectations? In toda...
5 mistakes to avoid while hiring UI UX designer 10 skills to check before hiring a UI UX designer
Are you looking to hire UI UX Designer for your business? If so, you already know cherishing one. They can help your product team make the right pro...
10 skills to check before hiring a UI UX designer Benefits of UI UX design: How it transforms user experience
In the dynamic world of digital interactions, UI/UX design stands as the backbone of creating meaningful and seamless experiences for users. Whethe...
Benefits of UI UX design: How it transforms user experience Essential UI UX design tips for outstanding UX experiences
In the rapidly changing digital landscape, UI/UX Design holds unparalleled importance. Its significance lies in crafting experiences that resonate w...
Essential UI UX design tips for outstanding UX experiences 5 Simple steps to conduct enterprise user research effectively
Conducting enterprise user research can help businesses understand users and their needs, which in turn helps to understand product requirements bet...
5 Simple steps to conduct enterprise user research effectively How to prepare effective UX research reports like a pro
UX research reports are one of the essential deliverables of UX design. They provide a detailed interpretation of users’ needs and analysis of how u...
How to prepare effective UX research reports like a pro UX researcher vs. UX designer: Roles & differences explained
When you think of UX design, what comes to mind? You can picture someone before a computer screen, designing your next favorite app or website. And ...
UX researcher vs. UX designer: Roles & differences explained Usability testing methods: Qualitative vs. quantitative usability testing
If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible....
Usability testing methods: Qualitative vs. quantitative usability testing 6 Easy steps to conduct usability testing in UX design
Usability testing in UX design is about critically measuring how easy it is to use your design. If a user can’t use it, what’s the point...
6 Easy steps to conduct usability testing in UX design 10 Super-effective techniques to improve SaaS conversion rate
Improving SaaS conversion rate isn’t a walk in the park; it takes loads of expertise to make your service more reliable, product-oriented, qua...
10 Super-effective techniques to improve SaaS conversion rate 5 Ways design agency can transform your SaaS product
SaaS is a new digital business model that claims to make it easier to access a wide range of services via the internet. But there is cutthroat compe...
5 Ways design agency can transform your SaaS product Conquering user onboarding challenges in SaaS apps
When you decide on onboarding a new user, the experience should focus on providing better results. Every SaaS product is unique; each has its qualit...
Conquering user onboarding challenges in SaaS apps Best practices for SaaS app UX design
Ever contemplated what is the formula of huge organizations such as Google and Twitter, with such a large user base to thrive successfully? Well, Sa...
Best practices for SaaS app UX design 7 Biggest challenges in enterprise UX and how to overcome them?
Enterprise UX has grown increasingly important as firms transition from a traditional staff to a remote workforce. Companies all across the world ha...
7 Biggest challenges in enterprise UX and how to overcome them? 7 Reasons why usability is key to enterprise UX
With the rising popularity of user experience and proven returns, enterprises have amped up the usability of their legacy software. But it is common...
7 Reasons why usability is key to enterprise UX Importance of user research for enterprise UX
Starting a project without diligent user research is like starting a journey without a compass. And just like you would expect, you will end up at t...
Importance of user research for enterprise UX How UX agency follows UX design process? Know the real UX groundwork
User Experience is both creative and strategic. The UX design process is the core foundation of an excellent user experience. But as modern products...
How UX agency follows UX design process? Know the real UX groundwork 5 Easy ways UX designers can maintain a good mental health
The mental health of designers is an important concept, but less talked about. Designing is a profession that includes subjectivity and creativity a...
5 Easy ways UX designers can maintain a good mental health 8 Ways to overcome creative block and get more creative ideas
Being in creative fields such as UI/UX design, graphic design, web design, advertising, architecture etc. requires you to get creative ideas continu...
8 Ways to overcome creative block and get more creative ideas 6 Ways to choose rights colours for your next design project
When it comes to choosing colours for your design project, it seems pretty daunting at first. You can spend hours and hours searching and scrolling ...
6 Ways to choose rights colours for your next design project 5 Essential tips for designers to use A/B testing in UX
What is A/B testing? A/B testing, or split testing, is a method used by UX designers and marketers to compare two versions of something. Be it a pro...
5 Essential tips for designers to use A/B testing in UX Is aiming for perfection necessary for a UI UX designer?
A useful and engaging design is perfect rather than a perfect design in the designer’s eyes that fails to engage the consumers.
Is aiming for perfection necessary for a UI UX designer? When is the right time to redesign your website?
Your company’s website is the most important element of your digital strategy. It is the face of your company in the digital world. There still are ...
When is the right time to redesign your website? Will AI affect UI-UX designing?
Design is not just about functionality and aesthetics. It connects the users on the emotional level too. On the other hand, AI is a machine that can...
Will AI affect UI-UX designing? How to write a UX proposal?
A Forbes article by Steven Douglas highlights the importance of UX in transforming businesses. This article also brings forward a very important sta...
How to write a UX proposal? Lean startup or design thinking – Which is better?
Lеаn Stаrtuр and Design Thinking are twо ѕсhооlѕ оf thоught in соrроrаtе innovation. When іt comes tо сrеаtіng a ѕtаrtuр, these are the two mеthоdоl...
Lean startup or design thinking – Which is better? Building successful startups using design thinking
In today’s technologically advanced world, businesses, especially startups, have a huge scope for innovation and growth. However, 90% of startups fa...
Building successful startups using design thinking 6 Reasons behind why your website has low visitors
Ever wondered why your website has a low number of visitors? Thе Intеrnеt is a hyper-dynamic space where things change not every minute but every se...
6 Reasons behind why your website has low visitors Building a mobile app vs a mobile friendly website
If you are a newly established business, you must be confused with this question: Whether I should build a mobile app or a mobile-friendly website? ...
Building a mobile app vs a mobile friendly website Want to avoid project failures? Use design thinking
Failure is a part of any process. A lot of projects fail all the time. But instead of finding out and examining the flaw in the processes and projec...
Want to avoid project failures? Use design thinking How to validate your startup idea before its too late?
Cоmіng uр wіth business іdеаѕ саn bе hard, but validating thеm іѕ еvеn hаrdеr, and mоrе іmроrtаnt tо уоur business thаn уоu mіght rеаlіzе. Bесаuѕе r...
How to validate your startup idea before its too late? 12 Important tips to build a strong online portfolio
Yоur online роrtfоlіо should represent уоur lіfе’ѕ bеѕt wоrk in the best manner possible. Gіvе users an іnѕіght іntо уоur wоrk еthіс аnd раѕt ...
12 Important tips to build a strong online portfolio UI UX of cross-platform app: Things to keep in mind and best practices
Duе to еxtеnѕіvе use оf smartphones, mоbіlе application рrоgrаmmеrѕ are іn a grеаt demand in thе ѕоftwаrе іnduѕtrу. Now, ѕоftwаrе соmраnіеѕ аrе lооk...
UI UX of cross-platform app: Things to keep in mind and best practices Don’t just code – Design thinking for developers
When you hear ‘design thinking’ you may think that it is meant for designers to solve design problems. But have you ever wondered if des...
Don’t just code – Design thinking for developers Do’s and don’ts in making a UX design portfolio
If you are into wеb design or mobile app design, оnе of the mоѕt vаluаblе tооlѕ in your marketing arsenal is your UX pоrtfоlіо. But hоw do уоu gеt р...
Do’s and don’ts in making a UX design portfolio How a day in the life of a UI UX designer looks like!
A UI UX designer’s head is constantly buzzing with ideas. Even a bike ride to work or an evening stroll in the park can inspire them to create desig...
How a day in the life of a UI UX designer looks like! Low budget for app designing? Here is a solution!
What you will do in the situation when you need User Experience design, but you have a problem with your budget? While you have a low budget for app...
Low budget for app designing? Here is a solution! Using design thinking to drive innovation
Be it the invention of the wheel, or the industrial revolution, innovation has always been intertwined with human evolution. Businesses need to be a...
Using design thinking to drive innovation Creative UI UX design agency in India – Focusing to help young startups
About Octet Design Studio We started with the core impetus to extend the brand’s value onto the digital design space by offering creative and strate...
Creative UI UX design agency in India – Focusing to help young startups Best practices of mobile app user experience
Today, there are tons of different mobile apps on the app store. The market is intensely competitive and only some apps have been successful. Howeve...
Best practices of mobile app user experience Can business processes be optimised using design thinking?
Businesses cannot grow and thrive without an еffісіеnt buѕіnеѕѕ рrосеѕѕ іn place. Frоm sales, mаrkеtіng, hiring, ассоuntіng, аnd managing соmрutеr n...
Can business processes be optimised using design thinking?