Insights

Reading Time: 7 minutesIn today’s data-driven world, people and businesses need quick, easy ways to make sense of massive amounts of data. This is where AI data visualization tools come into play. These tools turn complex data into clear, visual insights, helping us spot trends and patterns that might otherwise go unnoticed. With AI technology constantly improving, the […]

Reading Time: 12 minutesIn 2024, top AI tools are no longer just futuristic ideas—they have become essential for making our daily work and creative tasks easier and more efficient. From designers and writers to marketers and developers, almost everyone can find a futuristic tool like AI graphic design tools, video editing tools, etc., that makes life easier, speeds […]

Reading Time: 6 minutesVoice commerce is rapidly transforming how we shop, combining convenience and advanced technologies into ordinary shopping routines. In essence, voice commerce is the process through which consumers use voice-activated assistants such as Siri, Google Assistant, Alexa, etc., to make purchases, order products, and manage transactions.  This easy, non-contact shopping experience makes buying more manageable and […]

Reading Time: 7 minutesIn the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components, and how to […]

Reading Time: 7 minutesImagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to your customers?  This is where card sorting analysis comes in. It’s like a detective game for understanding how people organize things in their minds.  By watching participants sort information into […]

Reading Time: 8 minutesImagine stepping into a bustling market, where the sounds of chatter and the aroma of fresh spices fill the air. You observe how shoppers interact with vendors, the decisions they make, and the cultural nuances that shape their choices. This is the essence of field research. So, what is field research?  It’s a method where […]

Reading Time: 12 minutesIn the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It demands a deep, empathetic understanding of how users interact with products in their everyday lives. So, what is contextual inquiry?  It is a user research method that allows designers to observe and interview users in […]

Reading Time: 8 minutesKnowing what is journey mapping can significantly impact the design process, making it essential to understand how to create a journey map.  Journey mapping is an effective technique for UX designers to visualize and improve the user experience from the first interaction to the last touchpoint. It involves detailed visualizations of the website user journey, […]

Reading Time: 8 minutesImagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]

Reading Time: 8 minutesConducting enterprise user research can help businesses understand users and their needs, which in turn helps to understand product requirements better. The overall state of enterprise UX is strong and increasing. As per reports, 70% of enterprise CEOs see UX as a competitive differentiating factor. When conducting user research for enterprise UX, keep in mind […]

Reading Time: 8 minutesUX research reports are one of the essential deliverables of UX design. They provide a detailed interpretation of users’ needs and analysis of how users interact with a product or service. They guide the designer in making informed decisions about what to change, update, or remove from their product. Great UX research reports also include […]

Reading Time: 9 minutesIf you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible. You want to ensure that your customers will love it and keep coming back for more. And that even if they don’t love it right away, they’ll be able to […]

Reading Time: 8 minutesStarting a project without diligent user research is like starting a journey without a compass. And just like you would expect, you will end up at the wrong place eventually. The same happens with UX projects too.  A product or platform that is designed based on assumptions or guesswork is sure to falter at some […]