Insights

Reading Time: 7 minutes In the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components, and how to […]

Reading Time: 9 minutes Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can you create an experience that exactly meets their needs? User shadowing is one possible strategy. It involves watching your user group in their comfortable setting. Your ability to provide a user-centered solution will […]

Reading Time: 7 minutes Imagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to your customers?  This is where card sorting analysis comes in. It’s like a detective game for understanding how people organize things in their minds.  By watching participants sort information into […]

Reading Time: 8 minutes In the realm of research methodologies, field study, often called field research, stands out as a pivotal approach to understanding real-world phenomena through direct observation and interaction within natural settings.  Unlike controlled experiments, it captures genuine behaviors and social interactions, providing rich and detailed insights. Field research offers a firsthand look at reality, whether you’re […]

Reading Time: 12 minutes In the fast-paced design world, creating products that actually meet users’ needs requires more than theoretical knowledge or assumptions. It demands a deep, empathetic understanding of how users interact with products in their everyday lives. This is where contextual inquiry comes into play. In this blog, we will understand what is contextual inquiry, along with […]

Reading Time: 8 minutes Knowing what is journey mapping can significantly impact the design process, making it essential to understand how to create a journey map.  Journey mapping is an effective technique for UX designers to visualize and improve the user experience from the first interaction to the last touchpoint. It involves detailed visualizations of the website user journey, […]

Reading Time: 8 minutes Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]

Reading Time: 8 minutes Conducting enterprise user research can help businesses understand users and their needs, which in turn helps to understand product requirements better. The overall state of enterprise UX is strong and increasing. As per reports, 70% of enterprise CEOs see UX as a competitive differentiating factor. When conducting user research for enterprise UX, keep in mind […]

Reading Time: 8 minutes UX research reports are one of the essential deliverables of UX design. They provide a detailed interpretation of users’ needs and analysis of how users interact with a product or service. They guide the designer in making informed decisions about what to change, update, or remove from their product. Great UX research reports also include […]

Reading Time: 9 minutes If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible. You want to ensure that your customers will love it and keep coming back for more. And that even if they don’t love it right away, they’ll be able to […]

Reading Time: 8 minutes Starting a project without diligent user research is like starting a journey without a compass. And just like you would expect, you will end up at the wrong place eventually. The same happens with UX projects too.  A product or platform that is designed based on assumptions or guesswork is sure to falter at some […]