Fieldwork

Reading Time: 6 minutesWhen it comes to understanding human behavior and interactions, researchers often rely on methods that go beyond mere statistics. One such method is the observational study. But what is an observational study?  At its core, it involves watching and recording individuals in their natural environments without manipulating any variables. This approach allows researchers to gather […]

Reading Time: 8 minutesImagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]