Emotions

Reading Time: 7 minutes In the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components, and how to […]

Reading Time: 6 minutes User flow and user journey are often used interchangeably, but they are two very different things. User flows are an approach to designing a user interface that focuses on the order in which users complete tasks. Creating a user flow makes it easy for users to accomplish their goals with minimal effort. On the other […]

Reading Time: 9 minutes What comes to your mind when you think of visual design? Graphics? Fonts? Colours? Well, it is much more than that. Visual design is the cohesion of aesthetics and functionality. All of the elements i.e. images, typography, space, layout and colour are planned very carefully so that it optimizes user experience and enhances conversions. In […]