Emotional-design

Reading Time: 7 minutesPsychology says that humans base their decisions on emotions rather than logic. Hence, as designers it is imperative to understand the concept of emotional design and why it is important to create products with better user experience. A great design can activate a person’s positive emotions such as happiness, joy, and amusement and make them […]

Reading Time: 4 minutesUX Design has now become an inseparable part of digital marketing strategy. Business owners, brands and customers are all talking about user experience. Though not in literal terms, they express their opinions about how this app is great, or not so great on several platforms including social media. Defining user experience A blog from Protoypr […]