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Choices

Hicks LawHicks Law: Why does it matter in UX?

Reading Time: 7 minutes To provide a successful user experience, you must first identify the functionalities that will meet their demands and then guide them to the precise features they desire the most. If consumers become caught in the “what next?” decision-making process, as explained by Hicks Law, they may become confused, frustrated, or leave your website. As a […]