Branding

Reading Time: 6 minutesVisual appeal becomes a critical factor in purchasing decisions, with the average user deciding whether to stay on a website within seconds.  This goes beyond aesthetic preferences and dives into the psychology of how colors and gradients shape perception and user behavior. By strategically designing their websites and marketing materials, ecommerce sites can build trust, […]

Reading Time: 2 minutesSypnosis Discover unique logos effortlessly—Logohunt’s new marketplace simplifies the process, bringing original, ready-to-use designs to businesses and creators worldwide. Key takeaways: 20,000+ Ready-to-use logos Logohunt’s marketplace launches with a vast collection of over 20,000 exclusive logo designs.  “Logohunt is designed to simplify the process of finding a unique logo for businesses, startups, and independent creators,” […]

Reading Time: 2 minutesSynopsis NOT Wieden+Kennedy reimagines Upwork’s brand for a future where work works for everyone. Key takeaways Upwork’s fresh look: A New Dimension of Work After an extensive design journey led by the branding and design agency NOT Wieden+Kennedy, Upwork reveals its updated design system and visual identity.  This new identity reflects Upwork’s mission: creating a […]

Reading Time: 2 minutesSynopsis Slade Marketing launches its state-of-the-art graphic design platform in the rapidly evolving digital branding landscape of Australia’s competitive market. Key takeaways Slade Marketing’s bold move in digital branding As Australia’s digital economy expands, businesses are under growing pressure to strengthen their online presence.  Slade Marketing has just launched a new graphic design platform to […]

Reading Time: 9 minutesYour clients require a consistent design language that can grow as their digital initiatives do. How do you ensure their touchpoints provide consistent, on-brand experiences? Design systems are helpful in this situation. A well-thought-out structure can facilitate collaborative design, guaranteeing that designers with different roles, talents, and expertise develop using the same principles. Whether designing […]

Reading Time: 7 minutesIn today’s rapidly evolving digital landscape, it is essential for businesses to hire UI UX designers to create a solid online presence.  With the global UI UX market projected to reach $45.8 billion by 2025, it has become significant for businesses to invest in quality design to enhance their digital offerings.  The current statistics showcase […]

Reading Time: 5 minutesWhen it comes to creating a website, the homepage is the first impression visitors have of your brand. Hence, creating an exceptional, easy-to-navigate homepage design layout becomes important to stay ahead in the digital space. Think of your homepage as the digital equivalent of a storefront, just like a physical store.  It is crucial to […]

Reading Time: 7 minutesIn the fast-evolving digital landscape, a website is often the first point of contact between a business and its audience. Additionally, a well-thought professional website design, incorporating User Research not only captures attention but also enhances the user experience, fostering trust and engagement. With consumers increasingly relying on the internet to discover, research, and engage […]

Reading Time: 9 minutesIn the dynamic world of digital interactions, UI/UX design stands as the backbone of creating meaningful and seamless experiences for users.  Whether you’re a seasoned designer or just stepping into the realm of UI/UX, understanding the advantages of UI/UX Design and benefits of user experience design can significantly impact your approach to crafting interfaces that […]

Reading Time: 10 minutesIn recent years, the importance of user experience in web design, mobile apps, etc has undergone a transformative shift. Gone are the days when aesthetics were the sole focus of design!  Today, the emphasis extends beyond the surface to create seamless, intuitive, and meaningful user experiences.  As digital platforms proliferate and users become more discerning, […]

Reading Time: 8 minutesSaaS is a new digital business model that claims to make it easier to access a wide range of services via the internet. But there is cutthroat competition and to stand out among the crowd, the right SaaS design agency can be your best partner. Here in this article, we will talk about how SaaS […]

Reading Time: 13 minutesYou would be amazed to see what impacts a product designer can bring once you collaborate. Product design is and has been an integral part of the success of digital products. Giants like Google, Facebook, Apple and Amazon have been wise to implement a product designing first approach! At Octet, we discovered one thing when […]

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