Reading Time: 7 minutes Improving SaaS conversion rate isn’t a walk in the park; it takes loads of expertise to make your service more reliable, product-oriented, quality-driven, and informative. SaaS companies have become smart in their offering of services. Not just free trials, they ensure every customer takes value in return for the services provided. Before heading to the […]
Reading Time: 11 minutes What is A/B testing? A/B testing, or split testing, is a method used by UX designers and marketers to compare two versions of something. Be it a product, an app, a website or an ad. The goal is to determine which one of the two versions is more successful, according to our business, product, and […]