Top Product Design Trends to Watch in 2025

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Hey, designers, 2025 is officially in full swing! With a month behind us, it’s time to focus on the product design trends that will define this year. 

The design world is evolving faster than ever—AI is reshaping workflows, low-code tools empower non-developers, and user expectations shift towards more meaningful, conversion-driven experiences.

But that’s not all. As technology advances, there’s also a growing appreciation for handcrafted aesthetics, accessible design, and intuitive UI structures like the Bento Box. 

This year’s trends balance innovation and authenticity, blending cutting-edge digital experiences with human-centered design principles.

Let’s discuss the most significant shifts in product design in 2025, as reported by Design Journal.

6 Product design trends for 2025

Whether you’re a seasoned designer looking to stay ahead or a newcomer eager to break into the field, understanding these product design trends will be key to staying relevant. 

Rise of low-code or no-code design tools

Low-code and no-code design tools enable individuals and teams to create software applications, websites, and workflows with minimal or no traditional coding. 

Platforms like Webflow, Framer, Glide, and Wix Studio are increasingly gaining popularity. 

Designers stop being Figma-only creatures and expand their play into the field of front-end developers. 

Before, this level of development with interactions and animations required JavaScript knowledge, which not every designer would like to learn. 

Now, we can leverage drag-and-drop interfaces, pre-built notion templates, and plug-and-play components to build websites and apps. 

It doesn’t necessarily make all designs similar, as everything is super customizable. Many of these low-code platforms support scaling solutions, allowing small projects to grow into huge applications. 

We’ll see more and more people jumping on this train in 2025, especially designers.

AI adoption

If you are a UI UX designer, you’ve probably noticed how AI penetrates almost every digital (and non-digital) space. 

It designs and generates images and can also code, write articles, compose music, and do many more. So, to stay in demand, designers and other creative professionals must level up their skills. 

In today’s reality, hiring a junior designer could be easily replaced with AI. A junior designer’s main task is to develop concepts that more senior team members can create. 

Why would someone hire UI UX designer who will produce mediocre results and needs constant teaching and hand-holding if they can spend 100X less on an AI tool subscription? That’s why the entrance barrier into UX design has become much higher. 

If designers want to stay efficient, they must learn to use AI as a helper. AI can accelerate prototyping in UI UX by automating repetitive tasks and predicting design outcomes. 

For instance, AI can simulate a product’s performance under real-world conditions, eliminating the need for multiple prototypes. 

AI is also a great source of cheap ideas and rough mockups. I always use it to help me pick color palettes or suggest future project layouts. 

We expect to see more AI helpers integrated into digital products. They are not dummy chatbots anymore. AI helpers can give advice based on your input and encourage or cheer you up, just like a normal person. Here are our top picks for AI chatbot tools.

So, to summarize all of the above, if there’s something that people must learn in 2025, it is AI and the ways it can improve their work. You need to stand out. 

Hand-crafted designs

Fortunately, there will always be niches where people want something hand-crafted rather than AI-generated. This is true of vinyl, hand-made toys, craft beer, and other products. This trend follows the previous one. 

As AI’s influence grows more substantial, the demand for hand-crafted designs will increase. By hand-crafted, I mean using doodles, analog photography, and other natural aesthetics. 

The hand-crafted design trend has gained significant traction in various industries, including fashion, home decor, graphic design, and digital interfaces. 

This trend celebrates authenticity and the human touch in a world increasingly dominated by mass production and digital automation.

One of the main features of hand-crafted designs is imperfection, such as uneven lines, asymmetry, and organic shapes. These imperfections add character and charm, signaling that this design is uniquely made.

This trend concerns digital design and will also focus on supporting small-scale local artisans and craftspeople. 

Some examples are various slow-fashion brands, zero-waste ceramics, eco-friendly packaging, and personalized hand-lettered invitations.

Focus on conversion

People are getting slightly fed up with shiny but useless websites that create a ‘WOW!’ effect but are immediately forgotten a minute later. 

I mean the websites where everything is moving and flying around, where vertical scrolling is replaced with horizontal multiple times on one page. 

This year, products will be designed with a conversion-focused focus. Animations will stay, but they will be more subtle and applied only where necessary. 

Users should immediately understand the purpose of the interface and the actions they can take. 

Clear messaging, intuitive navigation, and minimalist design will help focus attention on the conversion goal, such as making a purchase, signing up, or contacting through a form. 

The principles of good usability and user psychology will dominate. This includes straightforward headlines, prominent CTAs (call-to-actions), and a clean, distraction-free layout. 

In other words, everything will be dedicated to explaining the product’s benefits, thus motivating users to complete a desired action.

If you’d like to learn how to create websites that convert, you can watch tutorials on this YouTube channel.

Accessibility

Previously, accessibility was considered a “nice thing to have.” Starting in 2025, companies will increasingly apply accessibility principles, as in Europe, it will become a law, and those who do not comply will be penalized. 

Approximately 15% of the world’s population lives with some form of disability, ranging from visual and hearing impairments to motor and cognitive challenges. 

Designing for accessibility means including these users in your product’s audience. 

It’s not just about compliance; it’s about creating inclusive experiences that allow everyone to benefit from your design. 

Some visual principles of accessibility are:

• There is a good contrast between text and background for readability.
• Resizable text that allows users to zoom without breaking the layout.
• Not relying solely on color to convey information (e.g., adding text labels or patterns alongside color indicators).
• Providing captions or transcripts for video and audio content.
• Providing descriptive alt text for all images, explaining their content.

One of the key design principles that are still sometimes omitted is responsiveness. 

The user interface must be thought through and ensure accessibility across devices, including desktops, tablets, and mobile phones. 

Bento boxes

The Bento Box style in UI design is a rising trend. It organizes content into visually distinct, modular sections similar to a traditional Japanese bento box. 

This approach prioritizes simplicity, clarity, and functionality, making it highly effective for users to navigate complex information or multi-functional interfaces. 

Apple is the most well-known company that uses bento box design. This style simplifies the presentation of information-heavy interfaces, making them more digestible, and Apple has a lot of technical information for its products. 

This design trend aligns with minimalist, clean UI principles widely favored in modern digital products. What’s also good is that this modular structure works well for responsive design, ensuring usability on desktop and mobile screens. 

The intuitive organization of the interface makes it easy for users to navigate and interact with. However, be careful: If not done thoughtfully, breaking everything into boxes may increase visual noise and lead to a “chunky” look.

Conclusion

Looking at the product design trends for 2025, one thing is clear: Designers must adapt to a constantly redefining world.

These trends reflect a world that values uniqueness, inclusivity, and technological advancement through AI. 

The demand for uniquely crafted designs is growing, serving as a counterbalance to AI-generated content. Brands prioritizing storytelling, authenticity, and inclusivity will stand out in an era where users value innovation and human connection.

As we move forward in 2025, a designer’s role is not just about making things look good—it’s about making them work better, smarter, and more meaningfully. 

Stay curious, embrace new technologies, and never stop refining your craft. After all, the best designs shape the future.

Frequently asked questions

What is the future of product design?

AI, sustainability, and user-centric innovation shape the future of product design. AI-driven tools are streamlining the design process, enabling rapid prototyping and data-driven decisions. 

Sustainable materials and circular design principles are becoming a priority, ensuring eco-friendly solutions. Additionally, integrating augmented reality (AR), virtual reality (VR), and personalized user experiences redefine how products are designed and used.

What are the 5 stages of product design?

The product design process typically follows these five key stages:

1. Research & Discovery – Understanding user needs, market trends, and pain points.
2. Ideation & Conceptualization – Brainstorming and sketching initial ideas and solutions.
3. Prototyping & Testing – Creating wireframes, mockups, and testing iterations to refine the design.
4. Development & Implementation – Collaborating with engineers to build the actual product.
5. Launch & Evaluation – Releasing the product and gathering feedback for continuous improvement.

What is new in product design?

Recent trends in product design include AI-powered generative design, adaptive user interfaces, and an emphasis on inclusive and accessible design. 

Additionally, the rise of no-code/low-code platforms allows for faster digital product development. Sustainable design approaches, such as biodegradable materials and energy-efficient production, are also gaining traction.

What is the product design life cycle?

The product design life cycle refers to the end-to-end process of developing and managing a product over time. It consists of:

• Concept & Ideation – Identifying a need or problem.
• Design & Prototyping – Creating and refining the product concept.
• Development & Manufacturing – Bringing the design to life through production.
• Market Introduction – Launching and distributing the product.
• Growth & Evolution – Continuous updates, improvements, and potential redesigns based on user feedback and market shifts.