Case Studies

Reading Time: 8 minutes Usability testing for enterprise products is one of the most important methods to determine whether the users i.e. employees are able to use the product in its intended manner. UX researchers must evaluate the user experience of a product or website to understand whether their actual users find it easy to use their product or […]

Reading Time: 8 minutes UX research reports are one of the essential deliverables of UX design. They provide a detailed interpretation of users’ needs and analysis of how users interact with a product or service. They guide the designer in making informed decisions about what to change, update, or remove from their product. Great UX research reports also include […]

Reading Time: 7 minutes Usability testing in UX design is about critically measuring how easy it is to use your design. If a user can’t use it, what’s the point? The goal is to ensure your design is usable. Usability testing is an important part of the user-centred design philosophy. It helps designers understand how users interact with their […]

Reading Time: 7 minutes Improving SaaS conversion rate isn’t a walk in the park; it takes loads of expertise to make your service more reliable, product-oriented, quality-driven, and informative. SaaS companies have become smart in their offering of services. Not just free trials, they ensure every customer takes value in return for the services provided. Before heading to the […]

Reading Time: 8 minutes Starting a project without diligent user research is like starting a journey without a compass. And just like you would expect, you will end up at the wrong place eventually. The same happens with UX projects too.  A product or platform that is designed based on assumptions or guesswork is sure to falter at some […]