Amazon India has changed how it displays its Prime delivery options on its website and app. This update aims to make it easier for users to spot quick delivery options when shopping.
Key Takeaways:
- “Prime Today” and “Prime Tomorrow” replace the old delivery text.
- The update makes delivery timelines more visible.
- No change in delivery speed, just a new look.
- You can now search for products using these new labels.
- Helps customers quickly spot fast-shipping products.
New Labels for Fast Delivery
Previously, Amazon displayed delivery information as “Delivery by Today” or “Delivery by Tomorrow” in bold text. Now, it has been renamed to “Prime Today” and “Prime Tomorrow,” making the delivery options stand out more on product pages.
This is purely a branding change—the 1-day and 2-day delivery benefits for Prime members remain the same.
A More Noticeable Design
Earlier, the delivery timeline was simply shown as text with bold formatting. Now, Amazon has redesigned how it appears, ensuring users instantly notice the delivery promise while browsing products.
This subtle but effective tweak improves the shopping experience by reducing confusion and enhancing visibility.
Easier Product Searches
Another improvement is that users can now search for items using the new delivery tags. If you want a product delivered the same day or the next day, you can now type “Prime Today” or “Prime Tomorrow” in the search bar, helping you filter results more efficiently.
What Does This Mean for You?
If you’re an Amazon Prime member, your fast delivery perks remain intact; only now, it’s even easier to find products that ship quickly. This minor but smart branding change ensures customers can instantly recognize fast-shipping options while shopping.
So, next time you’re on Amazon, keep an eye out for Prime Today and Prime Tomorrow- your go-to tags for lightning-fast deliveries!
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Suyash
Jr. UI UX Designer