Wix Acquires Hour One to Boost Generative AI Power

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Synopsis

Wix takes a bold leap into the future by acquiring generative AI pioneer Hour One, accelerating its mission to revolutionize web creation with AI-driven, scalable visual content experiences.

Key Takeaways

• Wix sharpens its competitive edge in AI by acquiring a full-stack generative media company.
• The move brings in-house a team with advanced 3D rendering and media AI infrastructure expertise.
• Web and content creation are now entering an era of real-time engagement and immersive storytelling.
• The acquisition minimizes third-party dependency and optimizes cost and quality control for Wix.

Wix Doubles Down on Generative AI Innovation

In a strategic move to lead the generative AI race, Wix announced its acquisition of Hour One, a company known for pushing the limits of AI-generated media.

This isn’t just another tech deal—it’s a pivotal moment that signifies Wix’s commitment to owning the future of digital content creation.

Hour One, founded in 2019, is more than just a startup; it’s a powerhouse of innovation in AI media.

Its platform lets users generate studio-quality video and interactive content at scale, making it easier for businesses and creators to deliver high-impact, personalized experiences.

The secret sauce? A proprietary cloud-based system that blends generative AI inference with advanced 3D rendering—a combination that now becomes part of Wix’s arsenal.

Why this matters: Control, scale, and speed

“We are excited to expand our knowledge and investment in AI by bringing Hour One into the Wix fold,” said Ronny Elkayam, COO at Wix.

“This move reinforces Wix’s position as a leader in the new era of generative AI and fuels our vision to make web creation smarter, faster, and more immersive.”

The acquisition allows Wix to take direct control of rapidly evolving front-end technologies, which is critical in an AI-driven landscape. No more waiting on third-party providers. No more half-measures. 

With Hour One on board, Wix gains:

• Full-stack generative AI capabilities
• In-house AI media expertise
• Stronger cost control
• Scalable and immersive content solutions

Elkayam emphasized that this is not just about acquiring tech—it’s about developing people.

“Most importantly, we are acquiring a team of exceptional talent with deep technical expertise in generative AI and media infrastructure. Together, we’ll push the boundaries of what creators and businesses can do with Wix.”

Hour One finds its next chapter at Wix

For Hour One, the acquisition is a validation of years of innovation. CEO and Co-founder Oren Aharon, Ph.D., described the transition as a logical next step.

“Joining Wix is a natural next step in our journey,” Aharon stated. “From day one, we’ve been driven by the vision of making high-quality media creation accessible and scalable through AI.”

With Wix’s global platform, unmatched reach, and customer-first innovation model, Hour One’s technology will now live on a larger stage. “We’re excited to amplify our impact and shape the next generation of web and content experiences together.”

A team that’s built to disrupt

The entire Hour One leadership—Aharon, Lior Hakim, and Arnon Kahani—along with their core team, will join Wix headquarters, bringing a treasure trove of knowledge in machine learning, 3D content engineering, and scalable infrastructure.

Together, the integration sets the stage for an aggressive acceleration in AI-first product rollouts and web experience innovation. This isn’t just an acquisition—it’s a fusion of ambition.

Web creation just got a reality check

Wix’s latest move signals a seismic shift in how digital platforms approach AI.

It’s no longer about simple automation or templates—it’s about immersive, personalized, real-time storytelling at the click of a button.

And with Hour One in the mix, Wix now owns the tools, talent, and tech to deliver it.

The battle for AI supremacy in digital creation is heating up—and Wix just made its boldest play yet.

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