<span class="span-reading-time rt-reading-time" style="display: block;"><span class="rt-label rt-prefix">Reading Time: </span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">minutes</span></span>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="960" height="540" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/01/Wallmart-News-15-01-25.webp" alt="Walmart New Logo" class="wp-image-13917" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/01/Wallmart-News-15-01-25.webp 960w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/01/Wallmart-News-15-01-25-300x169.webp 300w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/01/Wallmart-News-15-01-25-768x432.webp 768w" sizes="auto, (max-width: 960px) 100vw, 960px" /></figure>



<p>Walmart new logo refresh is a bold, vibrant update that captures its heritage while embracing modernity.</p>



<h4 class="wp-block-heading">Key takeaways</h4>



<ul class="wp-block-list">
<li>Walmart&#8217;s first logo refresh in nearly 20 years retains its iconic essence but introduces bolder, rounder shapes.</li>



<li>The updated design features a brighter yellow, a new &#8216;True Blue,&#8217; and a modern sans-serif typeface inspired by the brand&#8217;s history.</li>



<li>The rebrand, crafted by Jones Knowles Ritchie, reflects Walmart&#8217;s vision of being an &#8220;inspirational, digital retailer.&#8221;</li>
</ul>



<h2 class="wp-block-heading">Walmart new logo: A subtle yet stunning evolution</h2>



<p>When a global retail giant like Walmart updates its logo, the design world notices. As one of the most recognizable logos, Walmart’s brand identity is synonymous with simplicity and trust.&nbsp;</p>



<p>For the first time in almost twenty years, the iconic design has been refreshed—and it’s nothing short of a glow-up.</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Walmart unveils new logo for the first time in 17 years. <a href="https://t.co/vsCdPAD2Dt">pic.twitter.com/vsCdPAD2Dt</a></p>&mdash; Pop Base (@PopBase) <a href="https://twitter.com/PopBase/status/1879258690173440419?ref_src=twsrc%5Etfw">January 14, 2025</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<h2 class="wp-block-heading">A design that stays true to its roots</h2>



<p>Walmart&#8217;s new <a href="https://octet.design/journal/tag/logo/" target="_blank" rel="noreferrer noopener">logo</a> retains its signature spark while introducing thicker, rounder shapes that modernize its appearance. </p>



<p>The essence remains, but the execution has been elevated with subtle yet impactful changes.&nbsp;</p>



<p>The updated design feels fresher and more vibrant, aligning with Walmart’s goal of positioning itself as an &#8220;inspirational, digital retailer.&#8221;</p>



<h2 class="wp-block-heading">Brighter colors for a modern era</h2>



<p>Color plays a significant role in the refresh. The iconic yellow spark now shines brighter and warmer, exuding energy and optimism.&nbsp;</p>



<p>The blue palette has also been updated, with a deeper &#8216;True Blue&#8217; leading the charge alongside a range of complementary shades.&nbsp;</p>



<p>This cohesive color scheme ensures a striking visual identity both online and offline.</p>



<h2 class="wp-block-heading">Typography inspired by heritage</h2>



<p>One of the standout features of the new <a href="https://octet.design/journal/tag/design/" target="_blank" rel="noreferrer noopener">design</a> is the typeface, a custom sans-serif inspired by the brand’s roots. The design team at Jones Knowles Ritchie (JKR) was inspired by a hat worn by Walmart’s founder in a 1980 photo. </p>



<p>The hat featured the Antique Olive typeface, reimagined to create a bold, modern look. This new typeface replaces the previous Myriad Pro font, which has been used since 2008.</p>



<h2 class="wp-block-heading">Designed for the digital age</h2>



<p>Separating the logo from the wordmark is a smart move that aligns with digital trends.&nbsp;</p>



<p>The thicker design ensures that both elements carry more visual weight when displayed independently, especially on digital platforms.&nbsp;</p>



<p>This update positions Walmart’s brand for a seamless transition into an increasingly online world.</p>



<h2 class="wp-block-heading">A collaborative masterpiece</h2>



<p>Walmart partnered with the renowned design agency <a href="https://www.jkrglobal.com/" target="_blank" rel="noreferrer noopener nofollow">Jones Knowles Ritchie</a>, the creative minds behind Burger King’s acclaimed rebrand. </p>



<p>According to Walmart’s CMO, William White, the refresh celebrates the company’s heritage while embracing its future as a modern retailer.</p>



<p>&#8220;While our brand&#8217;s look and feel are more modern, our refreshed brand identity reflects Walmart’s enduring commitment to Sam’s principles and serving our customers however they need us,&#8221; White said.</p>



<h2 class="wp-block-heading">Visual impact: Walmart&#8217;s old vs. new logo</h2>



<p>Comparing the old logo to the new one highlights the success of this project. Though effective, the previous design looks dated compared to the updated version.&nbsp;</p>



<p>The new logo’s thicker, bolder shapes and vibrant colors make the old design appear faded and lackluster. This visual transformation underscores the brilliance of an evolution rather than a revolution.</p>



<p>Walmart’s new logo exemplifies how subtle changes can make a profound impact.&nbsp;</p>



<p>It balances heritage and modernity, capturing the brand&#8217;s essence while preparing it for a digital-first future. </p>



<p>With this refresh, <a href="https://www.walmart.com/" target="_blank" rel="noreferrer noopener nofollow">Walmart</a> continues solidifying its position as a retail leader, proving that even the most minor tweaks can lead to significant results.</p>



<p><a href="https://octet.design/journal/subscribe/" target="_blank" rel="noreferrer noopener">Subscribe</a> to our global Design Journal and stay updated with the daily <a href="https://octet.design/journal/design-news/" target="_blank" rel="noreferrer noopener">design news</a>.</p>



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<footer class="author-bio-section" ><div class="author-flex"><div class="author-image"><img loading="lazy" decoding="async" width="90" height="90" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2024/09/IMG_1654-150x150.jpg" class="attachment-90x90 size-90x90" alt="" /></div><div class="author-info"><div class="author-name"><strong>Meet Bhatt</strong></div><p class="author-bio">With over five years of experience, Meet Bhatt specializes in developing and implementing data-driven SEO strategies that achieve measurable results. His expertise includes technical SEO, on-page optimization, link building, keyword research, and content strategy, which he has applied across various industries such as e-commerce, finance, healthcare, and technology. 

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Walmart New Logo Is The Definition of A Glow Up

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