How can UI UX design boost your ecommerce sales?

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Commerce is the buying or selling of products/services from person to person. It has become upgraded into ecommerce, in which information, buying or selling products/services electronically through the internet, is a newer concept for business style and comes under e-business. UI UX design is the game-changer in this upgrade. 

To take your business to the next level in this era, you must make yourself contemporary and develop an ecommerce website. But yet, when scrolling down through the internet, you find many such failed platforms. The reason behind their failure is the UI UX design.

On the other hand, many successful platforms, like Babble, Mailchimp, Revolut, etc., are seen, and that, too, is because of UI UX design. Now, you must be thinking about how it is accountable for both. It depends upon the difference between wrong and brilliant designs. 

Brilliant UI UX design consists of user-centricity, intuitiveness, and easy search and navigation, but all these qualities must be added in a good one. Brilliant user interface design boosts customer engagement, while the bad one shatters it. 

Why does ecommerce UI UX matter in your business?

Ecommerce UI UX design is the most primitive sense of business success. The greater the degrees of UI and UX, the more excellent lots are, and the higher the success and profit rates are obtained. Despite this ecommerce process, UI UX design will also mean producing a streamlined and satisfying customer journey inside an online store.

Fact: Online references reveal that 70% of all ecommerce portals fail because of a lack of proper user journeys, and companies lose 35% of sales because of bad UX. Indeed, you wouldn’t want to be one of them.

Some crucial roles of UI and UX in ecommerce

UI UX design is a significant discrepancy between ecommerce platforms. Consider this scenario offline. Suppose you’re a first-time shopper. Would you like to visit a little shop in a remote, not very well-lit place with a lousy assortment of products and careless upkeep of shelves? It is so unlikely that you would opt for this option. 

Let’s find out how the importance of UI UX design makes a difference in ecommerce and how UI UX design efficiently contributes to the success of any online shopping business.

Attracts new customers

First impressions are the last impressions. This happens quite rightly, especially in the virtual world. The intuitive and stunning UI UX design attracts new customers to your ecommerce website. Usually, people spend less than one minute on an ecommerce website if they visit for the first time.

These days, most first-time customers visit your website through marketing efforts, but they will stay on the site only if they find that the UI is exciting and the UX is intuitive. So, one significant contribution of mobile-friendly ecommerce UI design is that even with a short attention span and all other limitations, it can still attract fresh clients. 

For example, Amazon’s simple interface makes shopping easy. Hence, this is the site most first-time online shoppers will use.

Improved accessibility and product visibility 

Hire UI UX designer to ensure the products are easily discoverable and accessible. Superior UI and access to products in ecommerce can become a genuine differentiator. The new customer should compare how well he found his desired product on the app or website.

The likability and involvement of the customer for an ecommerce portal are highly determined by the size of the product image, information available on the catalog page, star rating or review display, cost display, etc. 

Builds a strong brand presence

The ecommerce validity of UI UX design makes people resonate and remember a particular brand only through an application’s visual outlook and experience. Therefore, it remains a necessity that the UI UX design be unique and standard in etching out brand identity, building on brand colors, website design, font, and other interactive elements. This will only be achieved by a user interface design company.

Retains existing customers

We repeatedly shop through all our favorite ecommerce apps. Customer retention happens only through a satisfactory shopping experience, and ecommerce apps have mastered this by creating user-friendly interfaces that encourage customers to return.

While an ecommerce app or website is easy to navigate and delivers good product visibility with a clean UI and superior design, your customers will remain because of your trust and ease of access. So, accordingly, UI UX design becomes essential for customer retention and nurturing.

Saves development cost 

When we say that a good UI UX design is a good investment, it is for a reason. Why? Because of the effort and savings involved in the development. A structured UI UX strategy can save enormous development costs in the long term. Various reports and case studies of successful ecommerce businesses depict this.

Key UI UX strategies for boosting your sales

Every business seeks maximum sales. Its success is entirely related to the UI and UX of its ecommerce website and the design results.

 As enhanced competition requires, creating a seamless and intuitive experience from your customer’s point of view is necessary. Below are some key UI UX strategies for increasing sales used by eCommerce website design services providers.

Intuitive navigation and search

According to most UX designers, intuitive navigation and search can help transform an average user experience into a great one. They facilitate things, simplify the user flow, turn it into a conversion funnel, and make things effortless for users as they make a plan that explains how they would be following the path through your site while ensuring everything works fine. The navigation and search should be as smooth as possible to let them get what they need and buy it.

Product discovery and presentation

Product discovery and presentation, the process of identifying and introducing a product, plays a crucial role in understanding and meeting the needs of your target audience. This makes it a significant and essential part of ecommerce platforms. 

A potent product discovery strategy ensures that your audience can find what they’re looking for quickly and easily, leading to a satisfying user experience and increased website traffic for ecommerce UI UX design.

Address accessibility 

Users will arrive at your site using disparate devices and bring disparate abilities and assistive technologies. 

For instance, CNBC has documented that five to ten percent of the population suffers from color blindness. Some can only see black and white, while others cannot distinguish between red and green. 

An understanding of accessible web UX design takes such things into account, first and foremost in terms of coloring, which steers clear of such combinations altogether, notably with navigation on the site. 

Building trust and credibility

Customers will always like to purchase from a reliable ecommerce site. Thus, the ecommerce business will achieve long-term success by acquiring trust and credibility with consumers. This will eventually lead to repeat purchases, positive word of mouth, and a more extensive loyal customer base.

Fast load times

If a website takes more than 5 seconds to load, 40% of users leave, and Google says 53% of mobile users will abandon your website if it fails to load under 3 seconds. 

Loading time decreases the frustration of the users and negative reviews. It’s impossible to avoid if you wish to be liked by people and market leaders. 

User centric design

The most essential web design tip is always to consider the user’s concern. If you still need to develop a  UI UX design to increase sales for your business, that typically means examining the best websites and comparing their designs with yours. That’s not the time to be radical or different from the pack and expect people to adapt. People desire consistency. 

For example, in psychology, there is something called consistency theory. People are presumed to want coherent or consistent experiences, thoughts, behaviors, etc.  

Responsive design

With today’s mobiles and other gadgets, the tools you require to design the UI UX of your ecommerce website in such a scenario ensure that the design is created so that it works well on all types of screens. 

Thus, a design will succeed only if it responds to every screen size. Since shoppers use different types of screens, you must employ all the screens to make your ecommerce platform successful.

Conclusion

Ecommerce UI UX is important as it can impact customer satisfaction, brand loyalty, and business success. The evolving ecommerce scenario makes innovating and creating user-centric UI UX designs crucial.

The secret of winning will be in the eCommerce UI/UX design, which is intuitive and user-centric, whether the case is a small Instagram shop or Amazon. So get going, hone your skills, and get ready to bag that big client or that dream UI UX job in ecommerce, one of the fastest-growing business segments in the digital era.

Frequently asked questions

How to design UI for an ecommerce website?

Designing an effective ecommerce UI involves several key principles:

User-centric design: Start by deeply understanding your target audience. Conduct user research to identify their preferences, behaviors, and pain points.

Simplified Navigation: Ensure intuitive navigation with clear categories and subcategories. A prominent search bar will help users find products quickly.

Visual Hierarchy: Use visual hierarchy to guide users’ attention. Highlight key elements like product images, prices, and calls to action (CTAs) through size, color, and placement.

Responsive Design: Make sure your design is mobile-friendly. Many users shop on mobile devices, so your website should provide a seamless experience across all screen sizes.

High-Quality Images: Use high-resolution images and videos to showcase products effectively. Allow users to zoom in and view products from multiple angles.

Clear CTAs: Use concise and compelling calls to action (e.g., “Add to Cart,” “Buy Now”) that stand out and encourage user interaction.

Trust Signals: Incorporate trust signals like customer reviews, ratings, and secure payment icons to build confidence in your brand.

Streamlined Checkout Process: Minimize the steps required to complete a purchase. Offer guest checkout options and indicate progress.

Consistent Branding: Maintain consistent branding elements like colors, fonts, and styles throughout the site to enhance brand recognition and trust.

Testing and Iteration: Regularly test your design with real users to gather feedback. Use analytics to track user behavior and make data-driven improvements.

Why is UX important in ecommerce?

User Experience (UX) is essential in e-commerce because it directly impacts conversion rates, customer retention, and brand perception. A well-designed UX leads to smoother navigation and a more enjoyable shopping experience, encouraging users to complete purchases and return for future ones. 

It reduces bounce rates by keeping visitors engaged and builds trust through a professional and accessible interface. Good UX also facilitates upselling and cross-selling opportunities, increasing the average order value. With the rise of mobile shopping, an intuitive and responsive design is crucial for capturing a wider audience. 

What ecommerce websites have the best mobile-friendly UI UX design?

Several e-commerce websites are renowned for their excellent mobile-friendly UI/UX design. Here are some top examples:

Amazon: Amazon’s mobile app and website feature a clean, intuitive interface that makes it easy for users to search for products, read reviews, and make purchases quickly. The streamlined checkout process enhances user experience.

eBay: eBay’s mobile platform is user-friendly, with easy navigation, clear categories, and a robust search function. The design emphasizes visuals and provides a seamless buying experience.

Walmart: Walmart’s mobile app is well-optimized for browsing and shopping, with features like a barcode scanner, easy-to-find deals, and a smooth checkout process that enhances the shopping experience.

Zalando: Known for its fashion offerings, Zalando’s mobile site has a stylish design that prioritizes visual appeal and user engagement. Features like personalized recommendations and easy navigation contribute to a great UX.

ASOS: ASOS provides an engaging mobile experience with a visually appealing layout, simple navigation, and an efficient checkout. The app also includes valuable features like product reviews and outfit recommendations.

Shopify Stores: Many Shopify-powered stores focus on mobile responsiveness and clean designs, allowing for easy navigation and a smooth shopping experience. Stores like Gymshark and Allbirds exemplify this with their mobile-friendly interfaces.
Target: Target’s mobile app features a user-friendly interface, making it easy to browse, search for products, and check out. The app also includes features like in-store pickup and personalized deals.