Top 16 AI tools trending in 2024

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In 2024, AI tools aren’t just futuristic gadgets- they’re becoming must-haves in our daily work and creative processes. From designers and writers to marketers and developers, almost everyone can find an AI tool that makes life easier, speeds up tasks, and even inspires new ideas. Whether you’re looking for the top AI tools for productivity or just curious about some free AI tools online to play around with, this year’s lineup has something for everyone.

At Octet Journal, we’re happy to be your guide in this ever-evolving tech landscape. In this blog, we’ll explore the best AI tools list and learn how these tools are reshaping design and creativity. 

So, if you want to take your project to the next level or just try something new, stay on this article and explore this amazing world of artificial intelligence!

16 Best AI tools in 2024

With so many AI tools, it can be tough to know which ones are worth your time. To help you, we’ve put together an AI tools list that people are loving the most. These tools do all kinds of helpful things, from generating content and images to boosting productivity and making design work easier.

Some of them are free AI tools you can try right away, and others have powerful features that professionals rely on every day. 

1. ChatGPT

ChatGPT, developed by OpenAI, is one of the most popular AI chatbots out there. It can understand and generate human-like responses, making it a go-to for various tasks like writing, customer service, coding, and even tutoring. 

ChatGPT works by processing the text you type in and generating responses based on its training data, which covers a vast range of topics. People love it for its natural flow and flexibility, whether you’re asking it to brainstorm ideas, write stories, or answer questions.

Pros of ChatGPT- Free AI tool

• Easy to use: It feels like chatting with a real person, making it ideal for beginners.
• Multi-functional: Can help with writing, coding, brainstorming, and more.
• Speed: Provides quick, almost instant responses.

Cons of ChatGPT- AI chatbot

• Limited knowledge: It’s only trained on data up to 2021 in the free version, so it may lack recent information.
• Can get repetitive: Sometimes, its responses can feel similar if you ask related questions.

Pricing of ChatGPT

• Free: Access to GPT-3.5 with some limitations.
• ChatGPT Plus: $20/month for priority access, faster response times, and access to GPT-4.

2. Google Gemini

Google Gemini is Google’s latest AI language model, designed to provide rich, context-aware answers across various topics. Gemini uses advanced natural language processing to give more accurate and meaningful responses. 

It integrates with other Google services like Search and Workspace, making it a great companion for anyone already in the Google ecosystem. 

Gemini is built to understand complex instructions better and is ideal for professionals who need precise and reliable answers for research, planning, and creative work.

Pros of Gemini- Best free AI tool

• Highly accurate: Google’s integration ensures answers are grounded in reliable information.
• Seamless Google integration: Works well with other Google tools, making it easy to add insights into documents, presentations, and more.
• Advanced language understanding: Provides clearer, more context-aware answers.

Cons of Gemini- AI tool

• Limited availability: Not available worldwide yet and may be restricted to Google users.
• Still in beta: Some features are in testing, so it might not be as polished as other tools.

Pricing of Google Gemini

• Free: Limited access through Google Search or Workspace.
• Business plans: Custom pricing for enterprise users integrated with Google Workspace.

3. MidJourney

MidJourney is one of the top AI tools that create high-quality, unique images based on text prompts. It’s popular among designers, marketers, and content creators who need visuals but may not have the time or skills for graphic design. 

With MidJourney, you can type in any idea, and the AI will turn it into an image, whether it’s realistic, abstract, or anything in between. This makes it perfect for visual storytelling and enhancing creative projects without much design effort.

Pros of MidJourney- AI image generation tool

• Creative freedom: Generates images based on your descriptions, allowing for personalized visuals.
• Easy to use: Even beginners can create professional-looking visuals with no design experience.
• High quality: Known for producing sharp, high-resolution images.

Cons of MidJourney- Online AI tool

• Limited control: You may not always get exactly what you envisioned, as AI interpretation varies.
• Usage limits: The free version has restrictions on how many images you can create.

Pricing of MidJourney

• Free: Basic access with limited generations.
• Basic Plan: $10/month 
• Standard Plan: $30/month 
• Pro plan: $60/month
• Mega plan: $120/month

4. DALL-E 3

DALL-E 3, also from OpenAI, is an advanced image generation tool that turns text prompts into unique, creative visuals. It’s widely used for anything from creating illustrations to designing graphics for social media or ads. 

DALL-E 3 is particularly good at understanding detailed descriptions and producing accurate, artistic results. It’s a favorite for people who need custom graphics but might not have the design skills to create them manually.

Pros of DALL-E 3- Free AI image generation tool

• Detailed images: Generates highly accurate visuals based on complex prompts.
• Versatile: Suitable for illustrations, realistic photos, abstract art, and more.
• User-friendly: Just type in your idea, and DALL-E takes care of the rest.

Cons of DALL-E 3- OpenAI tool

• Random results: It may require several attempts to get the desired outcome.
• Limited free access: Requires a paid plan for higher usage or commercial purposes.

Pricing of DALL-E 3

• Free: Limited use with lower priority.
• Subscription options: $15/month for standard usage with priority access and more image generations.

5. Character.AI

Character.AI is an AI chatbot tool that lets users create virtual characters with distinct personalities. Each character can converse in unique ways, making it great for storytelling, customer service training, and even personal entertainment. 

You can use Character.ai to create characters for various purposes, from interactive learning aids to virtual assistants.

Pros of Character.AI- Free AI chatbot

• Highly customizable: Create characters with unique traits and personalities.
• Great for storytelling: Ideal for writers and creators who need character-driven conversations.
• Fun and engaging: It makes AI interaction feel more personal and entertaining.

Cons of Character.AI- Online AI chatbot tool

• Not always accurate: Responses may feel scripted or overly simplified.
• Can be time-consuming: Setting up complex characters can take time to get right.

Pricing of Character.AI

• Free: Basic version with limited customization.
• Premium: Pricing starts at $9.99/month for advanced character features and customization.

6. Copy.AI

Copy.AI is an AI-powered writing tool that helps users create high-quality copy for blogs, social media, ads, emails, and more.

It’s built for marketers, business owners, and writers who need fast, effective content but don’t want to start from scratch. Simply input your ideas, and Copy.ai generates engaging, SEO-friendly copies in seconds.

Pros of Copy.AI- Top AI writing tool

• Quick and easy: Saves time by generating copy instantly.
• Templates available: Lots of options for different content types, from blogs to social media.
• SEO-friendly: Generates copy with keywords to improve search rankings.

Cons of Copy.AI- AI content writing tool

• Generic outputs: Content might feel formulaic or lack a unique tone.
• Editing needed: Sometimes, the generated content requires fine-tuning.

Pricing of Copy.AI

• Free: Limited access with restricted word counts.
• Starter Plan: $49/month for unlimited words and access to all templates.

7. Grammarly

Grammarly is a well-known writing assistant that checks for grammar, punctuation, clarity, and style. It’s incredibly helpful for writers, students, and professionals who want to polish their content before sharing. 

Grammarly also has AI-driven tone suggestions and checks for conciseness, making it more than just a grammar checker.

Pros of Grammarly- Best AI tool for content writing

• Highly accurate: Detects a wide range of grammatical and stylistic errors.
• User-friendly: Works as a browser extension and integrates with popular apps.
• Tone adjustments: Provide suggestions based on your intended tone.

Cons of Grammarly- Online AI writing tool

• Limited creativity: Focuses on correctness rather than creative writing improvements.
• Expensive premium plan: Some may find the premium plan pricey for additional features.

Pricing of Grammarly

• Free: Basic grammar and spell-check features.
• Premium: $12/month for advanced grammar, style, and tone adjustments.

8. Microsoft Copilot

Microsoft Copilot is an AI feature integrated with Microsoft 365 apps, including Word, Excel, and PowerPoint. It helps users create content, analyze data, and streamline workflows. 

Copilot is perfect for anyone already using Microsoft products, as it fits seamlessly into the Office ecosystem and provides intelligent suggestions.

Pros of Microsoft Copilot- AI companion

• Built-in integration: Works within Microsoft 365 apps, no setup needed.
• Boosts productivity: Ideal for data analysis, presentations, and document creation.
• Smart suggestions: Learns your preferences and tailors suggestions accordingly.

Cons of Microsoft Copilot- Online AI tool

• Microsoft 365 subscription required: Only available for Microsoft 365 users.
• Still improving: Some users find it occasionally lacks accuracy.

Pricing of Microsoft Copilot

• Free: Few basic features
• Microsoft Copilot pro: Rs. 2000 user/month
• Business plans: Custom pricing as part of Microsoft 365 Business plans.

9. Synthesia

Synthesia is an AI video creation platform that turns text into video content using realistic avatars and voices. It’s a game-changer for businesses, marketers, and educators who need to produce professional-looking videos quickly without hiring actors or video crews. 

You can select avatars, type in the script, and Synthesia creates a video with lifelike speech and facial expressions.

Pros of Synthesia- Free AI video generator

• Time-saving: Fast video production without filming or editing.
• Highly customizable: Dozens of avatars, languages, and voices to choose from.
• Professional results: Videos look polished, making it suitable for presentations, training, and marketing.

Cons of Synthesia- AI video creation tool 

• Limited creativity: Restricted to available avatars and templates.
• Subscription cost: Premium pricing can be high for individuals or small businesses.

Pricing of Synthesia

• Personal Plan: $30/month with basic features.
• Corporate Plans: Contact for custom pricing based on usage and branding options.

10. Canva

Canva is a design tool powered by AI, making it easy for anyone to create stunning graphics, presentations, social media posts, and more. It’s popular with both beginners and professionals for its drag-and-drop interface and vast library of templates. 

Canva also includes features like text-to-image AI and an AI content assistant, making it a one-stop design solution.

Pros of Canva: Free AI graphic design tool

• Beginner-friendly: No design experience is needed to create professional visuals.
• Large library: Thousands of templates, photos, icons, and fonts.
• AI tools: Integrated AI features make design and content creation even easier.

Cons of Canva: Online graphic design tool

• Free version limitations: Some advanced features are only available in the paid version.
• Overwhelming options: So many templates can make it hard to choose.

Pricing of Canva

• Free: Basic features with limited templates.
• Pro Plan: $12.99/month for access to all templates, premium graphics, and advanced tools.

11. Quillbot

Quillbot is an AI paraphrasing tool that helps users rephrase text, improving clarity, grammar, and style. It’s popular among writers, students, and content creators who want to enhance or repurpose their writing. 

With multiple modes like Standard, Fluency, and Creative, Quillbot adapts to different writing styles and needs.

Pros of Quillbot- Free AI writing and grammar checker tool

• Easy to use: Great for quick edits and improving readability.
• Multiple styles: Different paraphrasing modes to suit various needs.
• Grammar check: Includes grammar suggestions for improved accuracy.

Cons of Quillbot- AI paraphrasing tool

• Repetitive outputs: This may require adjustments for more nuanced writing.
• Limited in the free version: Some modes are only available in premium.

Pricing of Quillbot

• Free: Basic paraphrasing with limited modes.
• Premium: $9.95/month for full access to all modes and features.

12. Claude

Claude, created by Anthropic, is a conversational AI model designed for safer, more ethical interactions. Similar to ChatGPT, Claude can assist with writing, answering questions, and generating ideas, but with a focus on safer responses. 

Claude is ideal for companies and individuals who need an ethical, reliable AI assistant that handles content generation responsibly.

Pros of Claude- Next-gen AI tool

• Safety-focused: Built with ethical guidelines to prevent harmful responses.
• Versatile: Good for content creation, customer support, and brainstorming.
• Real-time responses: Quick response time for interactive use.

Cons of Claude- AI assistant tool

• Limited availability: Currently not as widely available as ChatGPT.
• May lack depth: Safe responses can sometimes feel overly cautious.

Pricing of Claude

• Free: Limited public access through various partnered platforms.
• Business plans: Contact Anthropic for enterprise pricing options.

13. H2O.AI

H2O.AI provides advanced AI tools for data analysis, predictive modeling, and machine learning. It’s popular with data scientists, researchers, and large businesses that need powerful AI-driven insights from their data. 

H2O.ai offers platforms like Driverless AI, which automates much of the data analysis process, making it faster and easier to work with complex datasets.

Pros of H2O.AI- Generative AI tool

• Data-driven insights: Ideal for making accurate, data-based decisions.
• Automation features: Driverless AI reduces the need for manual data processing.
• Scalable: Suitable for businesses of all sizes, from small startups to large enterprises.

Cons of H2O.AI- Online AI tool

• Complex for beginners: Not ideal for users without a data science background.
• Higher cost: Primarily targeted at enterprise users with bigger budgets.

Pricing of H2O.AI

• Contact for pricing: Custom pricing based on business needs and scale.

14. Jasper.AI

Jasper.ai is an AI writing assistant that helps users generate high-quality marketing copy, social media posts, blog articles, and more. 

Known for its SEO capabilities and tone customization, Jasper.ai is a favorite among content creators, marketers, and agencies who need fast, reliable content.

Pros of Jasper.AI- Online AI writing assistant tool

• High-quality outputs: Great for professional-level marketing and SEO content.
• Versatile templates: Includes options for different types of content.
• SEO-friendly: Generates copy that’s optimized for search engines.

Cons of Jasper.AI- AI writing assistant

• Editing needed: AI outputs may require refinement for brand voice.
• Expensive: The premium price point may be a hurdle for smaller businesses.

Pricing of Jasper.AI

• Creator plan: $29/month for basic features.
• Pro plan: $59/month with additional features for more control over content.

15. Capcut

Capcut is a video editing app powered by AI that simplifies the editing process for beginners and casual users. It includes easy-to-use tools for trimming, adding effects, and incorporating music. 

Capcut’s AI features allow users to apply popular trends, transitions, and effects without needing advanced editing skills, making it perfect for social media creators.

Pros of Capcut- Free AI tool for video editing

• User-friendly: Simple interface suitable for all experience levels.
• Trendy effects: Offers popular effects, filters, and transitions in one app.
• Free to use: Most features are available at no cost.

Cons of Capcut- AI video editing tool

• Basic features only: Not suitable for professional video editing.
• Watermark on free version: Free videos come with a Capcut watermark.

Pricing of Capcut

• Free: Access to core editing tools and effects.
• Pro Version: Starting at $7.99/month for more advanced editing features and no watermark.

16. Notion AI

Notion AI enhances the popular productivity app Notion with AI-driven assistance for note-taking, task management, and content creation. It can help summarize meeting notes, brainstorm ideas, and even generate content within the Notion workspace. 

Perfect for productivity enthusiasts, Notion AI helps streamline planning and organizing, whether for personal projects or team collaboration.

Pros of Notion AI- Best AI productivity tool

• Seamless integration: Works within Notion’s workspace, making it easy to use.
• Multiple functions: Can help with brainstorming, summarizing, and organizing.
• Boosts productivity: Great for those looking to stay organized and efficient.

Cons of Notion AI- AI productivity tool

• Limited free access: Only available to Notion users with a paid plan.
• Not highly customizable: Some users may find the AI suggestions generic.

Pricing of Notion AI

• Notion Plus: $8/month per user with access to Notion AI.
• Business and Enterprise Plans: Custom pricing for larger teams.

Conclusion

As AI tools continue to evolve, they’re reshaping the way we work, create, and interact with technology. From content creation and image generation to productivity and data analysis, these top AI tools make it easier to achieve our goals, whether you’re a designer, writer, marketer, or business leader. 

With so many AI tools available, both paid and free AI tools online, it’s now simpler than ever to enhance productivity, generate data-driven insights, and personalize user experiences.

For those interested in staying on top of trends, Octet is a platform, providing insights into AI’s impact on design and the digital world. 

Frequently asked questions

1. What is the next big thing in AI?

The next big thing in AI includes advancements in generative AI, enhanced automation, and the integration of AI into more everyday applications, including healthcare, education, and creative fields. Real-time data processing and AI’s ability to create highly personalized experiences are also on the rise.

2. What is the current AI trend?

Current AI trends center around generative AI models like ChatGPT and DALL-E, which are reshaping creative fields, as well as AI-driven automation for enhanced productivity and insights. Ethical AI and AI safety are also becoming significant as companies and users prioritize responsible AI use.

3. Which AI field is best for the future?

The most promising AI fields for the future include healthcare AI, autonomous systems, natural language processing, and AI for data-driven decision-making. Each offers vast potential for growth, as these fields leverage AI to solve complex problems and enhance efficiency in various industries.