User-experience

Reading Time: 8 minutes Did you know that the requests for UX interviews went up by 289% in 2020? According to CNN Money, the demand for UX designers is expected to shoot up by 18% in the year 2025. So if you are thinking about how I should become a successful UX designer then this is the right time […]

Reading Time: 8 minutes Imagine trying to navigate a city you’ve never visited before. Without a map or GPS, you’d rely on your internal sense of direction, piecing together landmarks and your sense of the layout to find your way. This mental navigation system is akin to a mental model, a mental representation that helps us make sense of […]

Reading Time: 7 minutes Have you ever noticed yourself gravitating towards the same brand of coffee or choosing to watch movies from a favorite genre repeatedly? These are subtle examples of familiarity bias at work, a common cognitive bias that influences our decisions and preferences. But what is familiarity bias, and how does it shape our everyday choices? In […]

Reading Time: 9 minutes In the dynamic world of digital interactions, UI/UX design stands as the backbone of creating meaningful and seamless experiences for users.  Whether you’re a seasoned designer or just stepping into the realm of UI/UX, understanding the advantages of UI/UX Design and benefits of user experience design can significantly impact your approach to crafting interfaces that […]

Reading Time: 9 minutes Minimalist design has been the talk of the town of the product design world lately. Designers may think that bolder, flashy, and feature-rich elements are the best ways to attract users’ attention. However, the research suggests that users are attracted to a clean design and hence, designers should understand the concept of simplistic design meaning. […]

Reading Time: 6 minutes Ever wondered why your website has a low number of visitors? Thе Intеrnеt is a hyper-dynamic space where things change not every minute but every second. When users enter their search query for a particular service/product that you are offering but don’t find your website on the first page, you are losing on the biggest […]

Reading Time: 5 minutes If you are a newly established business, you must be confused with this question: Whether I should build a mobile app or a mobile-friendly website? Entrерrеnеurѕ of internet-based business knows bу nоw that the futurе оf the wеb is mоbіlе. But, thаt does not mean wеb is dеаd, and ‘mоbіlе’ simply does not mean оnlу […]

Reading Time: 5 minutes When you hear ‘design thinking’ you may think that it is meant for designers to solve design problems. But have you ever wondered if design thinking can be applied to software development too? Yes, it is possible. If you are a developer, then you can implement design thinking in your work process to build the […]

Reading Time: 12 minutes Today, there are tons of different mobile apps on the app store. The market is intensely competitive and only some apps have been successful. However, there are also a lot of mobile apps that have failed soon after launch. So, what makes some apps successful and not others?  Let us try to understand.   One thing that has […]