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Reading Time: 8 minutes Usability testing for enterprise products is one of the most important methods to determine whether the users i.e. employees are able to use the product in its intended manner. UX researchers must evaluate the user experience of a product or website to understand whether their actual users find it easy to use their product or […]

Reading Time: 9 minutes If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible. You want to ensure that your customers will love it and keep coming back for more. And that even if they don’t love it right away, they’ll be able to […]

Reading Time: 13 minutes What is UX research? UX research is the first step in the user experience design process. UX research enables the designers and product owners to take a more strategic view and focus on the core aspect: user experience. UX researchers identify their users’ goals, their users’ environments and the business context of the product – […]