Optimization

Reading Time: 6 minutes Imagine trying to navigate a complex website to book a flight. You need to search for flights, compare prices, select dates, input personal information, and finally make a payment. Each activity involves a series of steps, decisions, and actions that we often perform without much thought. This sequence of breaking down the action answers the […]

Reading Time: 5 minutes User flow is a key activity in UX design. A designer needs to fully understand the product, user behaviour, and business objectives to plan an excellent user flow.  A user flow displays the entire roadmap of the various touchpoints through visualization. Creating user flow at an early stage helps in creating an optimized user journey […]