Methodology
What is an observational study? Examples, types & definitions
When it comes to understanding human behavior and interactions, researchers often rely on methods that go beyond mere statistics. One such method is...
What is an observational study? Examples, types & definitions Tree testing: complete guide to improve UX
Did you realize that imprecise navigation might drive clients away? According to Forbes, unclear website labels confuse and cause sales loss. Tree ...
Tree testing: complete guide to improve UX What is a longitudinal study? Definition, example & types
Ever wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology i...
What is a longitudinal study? Definition, example & types What is task analysis? Examples and types
Imagine trying to navigate a complex website to book a flight. You need to search for flights, compare prices, select dates, input personal informat...
What is task analysis? Examples and types Step-by-step guide to conduct card sorting analysis
Imagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to ...
Step-by-step guide to conduct card sorting analysis What is field research? Meaning, methods, and examples
Imagine stepping into a bustling market, where the sounds of chatter and the aroma of fresh spices fill the air. You observe how shoppers interact w...
What is field research? Meaning, methods, and examples What is contextual inquiry? Definition and example
In the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It dem...
What is contextual inquiry? Definition and example What is participatory design? Learn how to conduct it
In design circles, user-centricity has become fashionable. However, let us face it: being truly user-focused involves more than just having a design...
What is participatory design? Learn how to conduct it What is ethnographic research? Definition, examples & methods
Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending wit...
What is ethnographic research? Definition, examples & methods What is card sorting? Card sorting definition & types
Card sorting allows you to learn how individuals interpret information, feel about specific ideas, and how designers might lay out the content on a ...
What is card sorting? Card sorting definition & types What is survivorship bias? Consequences, tips & strategies
In UX design, a tricky, unnoticed force guides our choices. That’s survivorship bias. We often look at what worked (successful users or pro...
What is survivorship bias? Consequences, tips & strategies UX design audit – Meaning, importance and process
Imagine you have developed a product with all the bells and whistles, and you are confident that the product is going to rock in the market and be t...
UX design audit – Meaning, importance and process Usability testing methods: Qualitative vs. quantitative usability testing
If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible....
Usability testing methods: Qualitative vs. quantitative usability testing