Methodology

Reading Time: 6 minutes When it comes to understanding human behavior and interactions, researchers often rely on methods that go beyond mere statistics. One such method is the observational study. But what is an observational study?  At its core, it involves watching and recording individuals in their natural environments without manipulating any variables. This approach allows researchers to gather […]

Reading Time: 8 minutes Did you realize that imprecise navigation might drive clients away? According to Forbes, unclear website labels confuse and cause sales loss.  Tree testing provides a tool for streamlining and validating web navigation. You can use this strategy to ensure your labels and categories are understandable to your audience. Learn how this strategy can improve user […]

Reading Time: 6 minutes Ever wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology influences our daily lives, or how health patterns emerge in different populations. Longitudinal research holds the key to unlocking these mysteries. But what is a longitudinal study exactly? Longitudinal research is a […]

Reading Time: 5 minutes In the world of UX design, understanding how users perceive and organize information is crucial for creating effective interfaces. For instance, a card sorting example might involve asking users to categorize items from a website to see how they naturally group them. One of the most valuable techniques for gaining this insight is card sorting.  […]

Reading Time: 6 minutes Imagine trying to navigate a complex website to book a flight. You need to search for flights, compare prices, select dates, input personal information, and finally make a payment. Each activity involves a series of steps, decisions, and actions that we often perform without much thought. This sequence of breaking down the action answers the […]

Reading Time: 7 minutes Imagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to your customers?  This is where card sorting analysis comes in. It’s like a detective game for understanding how people organize things in their minds.  By watching participants sort information into […]

Reading Time: 8 minutes Imagine stepping into a bustling market, where the sounds of chatter and the aroma of fresh spices fill the air. You observe how shoppers interact with vendors, the decisions they make, and the cultural nuances that shape their choices. This is the essence of field research. So, what is field research?  It’s a method where […]

Reading Time: 12 minutes In the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It demands a deep, empathetic understanding of how users interact with products in their everyday lives. So, what is contextual inquiry?  It is a user research method that allows designers to observe and interview users in […]

Reading Time: 9 minutes In design circles, user-centricity has become fashionable. However, let us face it: being truly user-focused involves more than just having a design team discuss it in a well-lit studio. Collaboration and direct user involvement are involved. This is where the democratic and transformative process of participatory design is applied. This article will define participatory design […]

Reading Time: 8 minutes Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]

Reading Time: 9 minutes Card sorting allows you to learn how individuals interpret information, feel about specific ideas, and how designers might lay out the content on a website or product.  Throughout this article, we will look at various types of card sorting, different card sorting exercises and formats, how to conduct good card sorting, and which card sorting […]

Reading Time: 10 minutes Did you know that a carelessly designed website can drive away potential customers? According to Adobe, only 38% of website visitors interact with a website if the layout is attractive.  Hiring a UI/UX designer is a crucial decision that can significantly impact your website or app’s visual appeal and user experience. A UI UX designer’s […]

Reading Time: 7 minutes In UX design, a tricky, unnotice­d force guides our choices. That’s survivorship bias. We­ often look at what worked (successful use­rs or products) and ignore what didn’t. This oversight skews our vie­ws and design choices, affecting the­ quality of our UX plans. This survivorship bias is a real pitfall in UX design. It’s when de­signers […]

Reading Time: 6 minutes Imagine you have developed a product with all the bells and whistles, and you are confident that the product is going to rock in the market and be the top performer. But weeks after you launch it, you find that the product has hardly got any users and people are posting poor reviews. What will […]

Reading Time: 8 minutes Usability testing for enterprise products is one of the most important methods to determine whether the users i.e. employees are able to use the product in its intended manner. UX researchers must evaluate the user experience of a product or website to understand whether their actual users find it easy to use their product or […]

Reading Time: 8 minutes Conducting enterprise user research can help businesses understand users and their needs, which in turn helps to understand product requirements better. The overall state of enterprise UX is strong and increasing. As per reports, 70% of enterprise CEOs see UX as a competitive differentiating factor. When conducting user research for enterprise UX, keep in mind […]

Reading Time: 6 minutes Research is critical in an industry committed to the people who use our goods, services, and applications. We gather everything about our target audience and test our work constantly throughout the design process. UX research, often known as design research, serves a variety of functions all across the design process. It enables us to uncover […]

Reading Time: 9 minutes If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible. You want to ensure that your customers will love it and keep coming back for more. And that even if they don’t love it right away, they’ll be able to […]

Reading Time: 12 minutes User Experience is both creative and strategic. The UX design process is the core foundation of an excellent user experience. But as modern products grow more complex and user expectations keep changing, the challenge lies in solving the problems but in an enjoyable manner. This is particularly achieved with a UX design process. This article […]

Reading Time: 13 minutes What is UX research? UX research is the first step in the user experience design process. UX research enables the designers and product owners to take a more strategic view and focus on the core aspect: user experience. UX researchers identify their users’ goals, their users’ environments and the business context of the product – […]