Methodology
What is an observational study? Examples, types & definitions
When it comes to understanding human behavior and interactions, researchers often rely on methods that go beyond mere statistics. One such method is...
What is an observational study? Examples, types & definitions Tree testing: complete guide to improve UX
Did you realize that imprecise navigation might drive clients away? According to Forbes, unclear website labels confuse and cause sales loss. Tree ...
Tree testing: complete guide to improve UX What is a longitudinal study? Definition, example & types
Ever wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology i...
What is a longitudinal study? Definition, example & types Card sorting examples to help you with UX research
In the world of UX design, understanding how users perceive and organize information is crucial for creating effective interfaces. For instance, a c...
Card sorting examples to help you with UX research
What is user shadowing?
Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can...
What is user shadowing? What is task analysis? Examples and types
Imagine trying to navigate a complex website to book a flight. You need to search for flights, compare prices, select dates, input personal informat...
What is task analysis? Examples and types Step-by-step guide to conduct card sorting analysis
Imagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to ...
Step-by-step guide to conduct card sorting analysis What is field research? Meaning, methods, and examples
Imagine stepping into a bustling market, where the sounds of chatter and the aroma of fresh spices fill the air. You observe how shoppers interact w...
What is field research? Meaning, methods, and examples What is contextual inquiry? Definition and example
In the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It dem...
What is contextual inquiry? Definition and example What is participatory design? Learn how to conduct it
In design circles, user-centricity has become fashionable. However, let us face it: being truly user-focused involves more than just having a design...
What is participatory design? Learn how to conduct it What is ethnographic research? Definition, examples & methods
Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending wit...
What is ethnographic research? Definition, examples & methods What is card sorting? Card sorting definition & types
Card sorting allows you to learn how individuals interpret information, feel about specific ideas, and how designers might lay out the content on a ...
What is card sorting? Card sorting definition & types How to evaluate a portfolio to hire UI UX designer?
Did you know that a carelessly designed website can drive away potential customers? According to Adobe, only 38% of website visitors interact with a...
How to evaluate a portfolio to hire UI UX designer? What is survivorship bias? Consequences, tips & strategies
In UX design, a tricky, unnoticed force guides our choices. That’s survivorship bias. We often look at what worked (successful users or pro...
What is survivorship bias? Consequences, tips & strategies UX design audit – Meaning, importance and process
Imagine you have developed a product with all the bells and whistles, and you are confident that the product is going to rock in the market and be t...
UX design audit – Meaning, importance and process Usability testing for enterprise products: A complete guide
Usability testing for enterprise products is one of the most important methods to determine whether the users i.e. employees are able to use the pro...
Usability testing for enterprise products: A complete guide 5 Simple steps to conduct enterprise user research effectively
Conducting enterprise user research can help businesses understand users and their needs, which in turn helps to understand product requirements bet...
5 Simple steps to conduct enterprise user research effectively A complete beginner’s guide to UX research process
Research is critical in an industry committed to the people who use our goods, services, and applications. We gather everything about our target aud...
A complete beginner’s guide to UX research process Usability testing methods: Qualitative vs. quantitative usability testing
If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible....
Usability testing methods: Qualitative vs. quantitative usability testing How UX agency follows UX design process? Know the real UX groundwork
User Experience is both creative and strategic. The UX design process is the core foundation of an excellent user experience. But as modern products...
How UX agency follows UX design process? Know the real UX groundwork Planning an effective UX research | A complete step by step guide
What is UX research? UX research is the first step in the user experience design process. UX research enables the designers and product owners to ta...
Planning an effective UX research | A complete step by step guide