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Cognitive-load

Hicks LawHicks Law: Why does it matter in UX?

Reading Time: 7 minutes To provide a successful user experience, you must first identify the functionalities that will meet their demands and then guide them to the precise features they desire the most. If consumers become caught in the “what next?” decision-making process, as explained by Hicks Law, they may become confused, frustrated, or leave your website. As a […]

What is cognitive load? Definition, types and examples

Reading Time: 9 minutes Have you ever felt mentally exhausted after trying to understand a complex topic or navigate through a cluttered website? This experience is often marked by frustration and confusion due to cognitive load.  In today’s fast-paced digital world, managing cognitive load is essential for enhancing learning, improving user experience, and ensuring that interactions with technology are […]