Analysis

Reading Time: 8 minutes The rapid integration of digital technologies into every facet of life has transformed how we interact, work, and perceive the world around us. While these advancements offer unparalleled convenience and connectivity, they also introduce various psychological challenges that impact our well-being.   From the stress of social media to the growing issue of digital addiction, our […]

Reading Time: 6 minutes When it comes to understanding human behavior and interactions, researchers often rely on methods that go beyond mere statistics. One such method is the observational study. But what is an observational study?  At its core, it involves watching and recording individuals in their natural environments without manipulating any variables. This approach allows researchers to gather […]

Reading Time: 6 minutes Ever wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology influences our daily lives, or how health patterns emerge in different populations. Longitudinal research holds the key to unlocking these mysteries. But what is a longitudinal study exactly? Longitudinal research is a […]

Reading Time: 9 minutes Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can you create an experience that exactly meets their needs? User shadowing is one possible strategy. It involves watching your user group in their comfortable setting. Your ability to provide a user-centered solution will […]

Reading Time: 8 minutes Imagine stepping into a bustling market, where the sounds of chatter and the aroma of fresh spices fill the air. You observe how shoppers interact with vendors, the decisions they make, and the cultural nuances that shape their choices. This is the essence of field research. So, what is field research?  It’s a method where […]

Reading Time: 9 minutes Embarking to create user-friendly products involves more than just intuitive design. It requires a deep understanding of user interactions. This is where understanding what is cognitive walkthrough becomes important.  This method allows UX designers to anticipate how users navigate interfaces and identify potential usability hurdles by simulating user tasks step-by-step.  In this blog, we will […]

Reading Time: 8 minutes Knowing what is journey mapping can significantly impact the design process, making it essential to understand how to create a journey map.  Journey mapping is an effective technique for UX designers to visualize and improve the user experience from the first interaction to the last touchpoint. It involves detailed visualizations of the website user journey, […]

Reading Time: 8 minutes Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]

Reading Time: 9 minutes Card sorting allows you to learn how individuals interpret information, feel about specific ideas, and how designers might lay out the content on a website or product.  Throughout this article, we will look at various types of card sorting, different card sorting exercises and formats, how to conduct good card sorting, and which card sorting […]

Reading Time: 7 minutes In UX design, a tricky, unnotice­d force guides our choices. That’s survivorship bias. We­ often look at what worked (successful use­rs or products) and ignore what didn’t. This oversight skews our vie­ws and design choices, affecting the­ quality of our UX plans. This survivorship bias is a real pitfall in UX design. It’s when de­signers […]

Reading Time: 26 minutes UI UX Designers play a crucial role in creating user-friendly and visually appealing digital products. They are responsible for designing interfaces that effectively communicate and engage with users. In this article, we will explore the different aspects of what UI UX Designers do and what they should deliver. Why does UI/UX design matter for digital […]

Reading Time: 6 minutes Imagine you have developed a product with all the bells and whistles, and you are confident that the product is going to rock in the market and be the top performer. But weeks after you launch it, you find that the product has hardly got any users and people are posting poor reviews. What will […]

Reading Time: 8 minutes Usability testing for enterprise products is one of the most important methods to determine whether the users i.e. employees are able to use the product in its intended manner. UX researchers must evaluate the user experience of a product or website to understand whether their actual users find it easy to use their product or […]

Reading Time: 8 minutes Conducting enterprise user research can help businesses understand users and their needs, which in turn helps to understand product requirements better. The overall state of enterprise UX is strong and increasing. As per reports, 70% of enterprise CEOs see UX as a competitive differentiating factor. When conducting user research for enterprise UX, keep in mind […]

Reading Time: 8 minutes UX research reports are one of the essential deliverables of UX design. They provide a detailed interpretation of users’ needs and analysis of how users interact with a product or service. They guide the designer in making informed decisions about what to change, update, or remove from their product. Great UX research reports also include […]

Reading Time: 6 minutes Research is critical in an industry committed to the people who use our goods, services, and applications. We gather everything about our target audience and test our work constantly throughout the design process. UX research, often known as design research, serves a variety of functions all across the design process. It enables us to uncover […]

Reading Time: 9 minutes If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible. You want to ensure that your customers will love it and keep coming back for more. And that even if they don’t love it right away, they’ll be able to […]

Reading Time: 7 minutes Usability testing in UX design is about critically measuring how easy it is to use your design. If a user can’t use it, what’s the point? The goal is to ensure your design is usable. Usability testing is an important part of the user-centred design philosophy. It helps designers understand how users interact with their […]

Reading Time: 12 minutes User Experience is both creative and strategic. The UX design process is the core foundation of an excellent user experience. But as modern products grow more complex and user expectations keep changing, the challenge lies in solving the problems but in an enjoyable manner. This is particularly achieved with a UX design process. This article […]

Reading Time: 11 minutes What is A/B testing? A/B testing, or split testing, is a method used by UX designers and marketers to compare two versions of something. Be it a product, an app, a website or an ad. The goal is to determine which one of the two versions is more successful, according to our business, product, and […]

Reading Time: 13 minutes What is UX research? UX research is the first step in the user experience design process. UX research enables the designers and product owners to take a more strategic view and focus on the core aspect: user experience. UX researchers identify their users’ goals, their users’ environments and the business context of the product – […]

Reading Time: 8 minutes A remote UX research is the best way to get insights and information from the target audience as this research method has access to a bigger pool of potential consumers. Unlike traditional UX research, remote UX research can be done from anywhere in the world, it is not like traditional research that has to be […]