Squarespace’s Blueprint AI Simplifies Website Creation

Reading Time: 2 minutes

Squarespace’s Blueprint AI simplifies website creation by blending AI-driven efficiency with human creativity, redefining web design.

Key takeaways:

• AI-powered website creation is reshaping the future of branding and online presence.
• Squarespace’s Blueprint AI balances automation with human creativity for customized designs.
• The ‘Human Powered’ campaign showcases AI as an assistive tool, not a replacement for designers.
• The global campaign will run until June, spanning digital and connected TV advertising.

Blueprint AI: The next step in web design

Squarespace has unveiled Blueprint AI, its first AI-powered website builder, through a bold campaign titled ‘Human Powered.’

Announced during Squarespace Refresh, this innovation aims to revolutionize website creation by combining 20 years of design expertise with AI-driven tools. 

Blueprint AI offers curated design and content recommendations tailored to brand identity, ensuring speed and customization.

With features such as brand personality customization, font pairing, and curated color palettes, the tool provides a strong foundation for businesses and entrepreneurs looking to build a unique online presence without sacrificing creative control.

AI and human creativity

Unlike the growing fear that AI will replace designers, Squarespace positions Blueprint AI as a creative partner rather than a substitute.

The ‘Human Powered’ campaign brings a designer’s sketchbook to life, illustrating the creative process’s balance between automation and human intuition.

In a 30-second commercial, a designer sketches her ideas while her designs evolve dynamically into 3D visuals. 

Each pen tap transforms concepts into fully realized website mockups, seamlessly merging manual creativity with AI efficiency. 

The ad closes with the bold message, “Introducing Blueprint AI, built by designers to give you even more creative possibilities.”

A global campaign backed by Squarespace’s legacy

The campaign will run globally until June, including paid social media, instream and outstream, and connected TV advertising.

Known for its bold and creative marketing strategies, Squarespace has leveraged significant events like the Super Bowl to capture global attention. 

Their 11th Super Bowl ad, starring Irish actor Barry Keoghan, was a testament to the brand’s storytelling prowess.

With Blueprint AI, Squarespace cements its position at the forefront of AI-driven web design. It offers businesses the choice between hands-on customization and AI-powered simplicity.

As AI redefines digital design in 2025, the debate is no longer about AI vs. human creativity but about how the two can work together to create more powerful, personalized brand experiences.

Subscribe to our global Design Journal and stay updated with the daily design news.