Spotify’s Custom Playlist Artwork turns users into designers

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Synopsis

Spotify’s new custom playlist artwork tool allows users to design and personalize their playlists, adding a personal touch with unique images, text, and stickers.

Key takeaways

• Custom playlist artwork: Spotify introduces a playlist cover customization tool, allowing users to create personalized covers with images, backgrounds, and text.
• Creative collaborations: Spotify partners with artists like Clairo and Cey Adams, offering fresh inspiration for custom playlist design.
• Beta rollout: Spotify’s playlist cover tool is available in 65 markets and is expecting to expand based on user feedback.
• Empowering creators: With over 8 billion playlists, Spotify’s new feature encourages more creative expression through custom playlist artwork.

Spotify rolls out Custom Playlist Artwork feature

Spotify has launched a new custom playlist artwork tool, giving users more control over how their playlists look. 

The feature, which allows for personalized playlist design, lets users create custom images, choose text effects, and even upload personal photos. 

Users can simply tap the context menu (…) on any playlist and select “Create Cover Art” to start customizing.

Spotify collaborates with artists for inspiration

Spotify collaborates with famous artists like Clairo Jamie xx and visual designers like Cey Adams to encourage creative expression. 

These collaborations showcase how the Spotify playlist artwork tool can create stunning, unique playlist designs. 

Users can also add one of 40 unique stickers designed with these artists to personalize their playlist covers further.

Read News: 2024 Lilac Creative Competition is Calling Global Designers.

Simplified playlist customization for all

According to Payman Kassaie, Associate Director of Brand at Spotify, the custom playlist design tool is built to balance creative freedom with ease of use. 

Users without design experience can quickly customize their playlists with backgrounds, custom fonts, and stickers. 

The feature is designed to ensure an engaging experience for all, regardless of their design skills, and to provide a platform for creative expression.

Beta availability and future expansion

Spotify’s playlist artwork customization feature is currently available in beta across 65 markets. Based on user feedback, it will expand. 

With over 626 Million users and over 8 billion playlists created globally, this new feature design encourages even more personal and creative expression through playlist cover art.

Source: Spotify Newsroom