Popular Shopping Icons: 2025 Recommendations

Reading Time: 8 minutes

In the fast-evolving world of digital commerce, the right shopping icons are no longer a nice-to-have—they are a crucial element of clear, frictionless user experiences.

Whether you run an ecommerce store, design an app for online shopping, or create marketing material for retail businesses, well-crafted shopping symbols can instantly communicate intent and build trust.

The demand for high-quality, modern, and versatile shopping icons is only increasing in 2025.

From minimalist shopping cart icons to intuitive online shopping icons for mobile apps, designers and brands want icons that are scalable, recognizable, and aligned with their brand’s visual language.

In this Design Journal guide, we’ll break down the most popular shopping icons every designer, developer, or store owner should have in their toolkit. Each one comes with an explanation and a clear Call to Action (CTA) for you to download and use them immediately.

Popular shopping icons and symbols

When it comes to designing a seamless shopping experience, the shopping icons you choose play a crucial role.

Whether you run an online store, build ecommerce apps, or Figma UI kits, these shopping symbols guide users at every step — from browsing to checkout.

Below is a curated list of the most popular ecommerce shopping icons you should know about in 2025.

A. Ecommerce shopping icons

Ecommerce icons are the backbone of any digital retail interface. They include a versatile set of shopping symbols that communicate actions like adding to cart, wishlisting, comparing, and checking product details. 

1. Shopping cart

No shopping icons list is complete without the iconic shopping cart. This universally recognized symbol is the final stop before checkout — making it one of the most clicked elements on any ecommerce site.

A well-designed shopping cart icon instantly shows customers where to check their selected items. Many modern designs also include a small badge indicating the number of items, which boosts urgency and encourages completion of purchase.

Trendy styles:

• Minimalist line carts
• Filled cart with product count bubble
• Animated icons of shopping cart for interactive UIs

Best practice: Place your shopping cart icons in a prominent spot — usually top right — and keep it sticky on mobile.

Get trending shopping cart icons for your store

2. Shopping bag

While shopping cart icons are standard for many online shops, brands that want to appear premium or fashion-forward often prefer shopping bag icons.

This subtle design swap adds a boutique-like feel, perfect for luxury fashion, lifestyle, or curated marketplaces.

A shopping bag icon signals style and exclusivity. It’s also a softer visual than a cart, aligning with how people shop at high-end retail stores in person.

Variations include:

• Tote bag outline
• Paper bag with handles
• Minimalistic icon with brand color accents

Design tip: Pair your shopping bag icons with micro-animations when users add items — this enhances engagement.

Download premium shopping bag icons today

3. Payment icons

Your shopping icons should clearly guide users through the payment stage — which means recognizable payment icons are a must. These shopping symbols include visuals for credit cards, digital wallets, and payment gateways.

Seeing trusted payment icons like Visa, Mastercard, PayPal, or Apple Pay reassures users that checkout is secure. It reduces cart abandonment and builds instant credibility.

What to include:

• Credit/debit card symbols
• Digital wallet logos (PayPal, Google Pay, Apple Pay)
• Secure payment lock icons
• Installment/EMI option icons

Pro Tip: Always use official brand-compliant payment icons — sloppy or outdated logos can look unprofessional.

Add secure payment icons to your checkout

4. Checkout icons

Smooth checkouts need intuitive cues — and that’s where specialized checkout icons shine. These ecommerce icons guide users through shipping, billing, and confirmation steps.

Each step of the checkout flow should feel clear and stress-free. Using checkout-specific shopping symbols — like shipping truck icons, address forms, or confirmation checkmarks — reassures users they’re on the right track.

Must-have checkout icons:

• Address location pin
• Shipping truck/van
• Secure lock icon
• Confirmation tick/checkmark
• Receipt or invoice icon

Design note: Keep your checkout icons in the same style as your main shopping icons for a consistent brand feel.

Grab checkout icons for your ecommerce flow

5. Online shopping icons

Finally, don’t overlook the broader family of online shopping icons — the catch-all for digital shopping experiences beyond carts and payments. This includes categories, product icons, discounts, or promo badges.

These icons create visual signposts that help users explore and shop faster. Good online shopping icons bring life to your homepage, banners, and product listings.

Examples include:

• Category icons (clothing, electronics, groceries)
• Discount/offer tags
• Flash sale icons
• Subscription box symbols
• Click & Collect or delivery options

Trend tip: In 2025, flat design icons and subtle color accents are dominating online shopping icons. Pick sets that match your site’s mood board.

Download the essential online shopping icons pack

B. General shopping icons

Beyond carts and checkout, general shopping icons bring your ecommerce and online shopping interfaces to life.

These shopping symbols cover storefronts, baskets, gifts, currencies, and more, guiding your customers through the entire shopping journey while keeping your interface visually consistent.

6. Storefront 

Storefront icons visually represent the home of your business in the digital space. They often appear in navigation menus or homepage highlights to direct users to your main product listings or store overview.

Users instantly recognize a storefront icon, associating it with trust and ease of exploration. It also aligns with the real-world experience of walking into a shop.

Variations include:

• Small building with a striped awning
• Minimalistic store outline
• Store with a shopping bag overlay for hybrid marketplaces

Use case: Use these shopping icons in your mobile app navigation or on your homepage to guide users to the store section quickly.

Download high-quality storefront shopping icons

7. Shopping basket

Shopping basket icons are an alternative to shopping cart icons, especially for grocery ecommerce platforms or mobile-first stores aiming for a friendly, casual tone.

They symbolize the act of collecting items in a physical basket, making them perfect for apps and online grocery platforms where users typically add multiple small items.

Examples:

• Wireframe basket with a handle
• Basket with product thumbnails inside
• Colored basket icons to indicate status (empty, filled)

Tip: For grocery delivery apps, use animated basket icons for adding items, enhancing user feedback.

Get modern shopping basket icons here

8. Gift box icons

Gift box icons are essential for indicating gifting options, gift wrapping, holiday promotions, or special offers within your ecommerce site.

They encourage users to consider your products as gifts, boosting sales during seasonal campaigns and personal milestone purchases.

Common styles:

• Ribbon-tied gift boxes
• Minimal gift outline icons
• Festive gift boxes with color highlights

Placement ideas: Use in product listings, checkout for gifting options, or banners for seasonal sales.

Download versatile gift box shopping icons now

9. Currency symbols

Including currency symbol icons within your shopping icons collection ensures price clarity for your global target audience.

Clear currency indicators (₹, $, €, £, ¥) help users feel confident in pricing and reduce confusion during the shopping experience.

Best practices:

• Pair icons with numeric pricing clearly
• Use globally recognized styles for your user base
• Add subtle color codes if multiple currencies are available

Access currency symbol icon packs for ecommerce

10. Discount icons

Discount icons are vital for attracting attention to your deals, special offers, and limited-time promotions.

Eye-catching shopping symbols indicating discounts increase click-through rates and drive urgency among shoppers.

Common forms:

• Percentage tag (10% off)
• Price tags with a slash or flame
• Badge-style discount bubbles

Pro Tip: Use discount icons in red or orange to grab attention while maintaining accessibility contrast.

Download engaging discount shopping icons here

11. Sale icons

Closely related to discount icons, sale icons highlight store-wide or category-based sales like “Mega Sale,” “Flash Sale,” or “Clearance.”

These shopping symbols trigger impulse buying by signaling scarcity, urgency, helping increase conversions during sales seasons.

Examples:

• Bold “SALE” banners
• Tag icons with “Sale” written on them
• Flash or lightning symbols to indicate flash sales

Use case: Place them on hero banners, category thumbnails, and product images during campaigns.

Get high-performing sale icons for your store

12. Shipping icons

Shipping icons clarify delivery methods, shipping speeds, and logistic options for your customers during checkout.

Transparent delivery information reduces cart abandonment and builds trust in your online shopping process.

Styles include:

• Delivery truck
• Airplane for international shipping
• Box with an arrow indicating dispatch
• Calendar with a delivery date

Best practice: Pair shipping icons with clear text like “Free Shipping” or “2-Day Delivery” for instant clarity.

Download clean shipping shopping icons

13. Buy icons

Buy icons are actionable shopping icons encouraging users to proceed with purchases instantly.

They add visual reinforcement to your call-to-action buttons like “Buy Now,” making the purchase journey intuitive.

Common examples:

• Shopping bag with a plus sign
• Hand with a credit card
• Coin stack with a shopping cart

Placement ideas: Place near your CTA buttons for a stronger visual cue.

Get actionable buy shopping icons for your ecommerce

14. Delivery icons

Delivery icons help customers track orders and understand their post-purchase process visually.

Visual tracking aids in reducing “Where is my order?” queries, improving the customer experience after purchase.

Examples:

• Location pin on a map
• Parcel with motion lines
• Mobile with a delivery status notification

Use case: Integrate these online shopping icons within your order tracking page and confirmation emails.

Download delivery shopping icons for post-purchase UX

How can shopping icons help with accessibility and navigation?

While shopping icons enhance aesthetics, their true power lies in improving accessibility and navigation for your ecommerce store.

Visual landmarks for easier scanning

Users, especially those with cognitive disabilities or neurodivergence, benefit from clear shopping symbols that act as visual signposts across your store. For instance:

• A shopping cart icon instantly tells users where to view their items.
• A storefront icon signals where to return to the homepage.
• A payment icon clarifies where checkout happens.

These visual cues reduce cognitive load and simplify navigation across your ecommerce platform.

Supporting screen readers and alt text

Using shopping icons with descriptive alt text enables screen readers to communicate their function effectively to visually impaired users. For example:

• <img src=”cart.svg” alt=”View your shopping cart”>
• <img src=”discount.svg” alt=”Limited-time discount available”>

This ensures your online shopping icons are functional, not just decorative.

Color and contrast for visibility

Effective ecommerce icons should maintain high contrast with their background, making them easier to see for users with low vision or color blindness. Opt for:

• Dark icons on light backgrounds or vice versa.
• Avoiding color-only indicators (e.g., not using red alone to indicate errors).
• Using universally recognizable shapes for your shopping symbols.

Consistency reduces user confusion

Using consistent shopping cart icons or shopping bag icons across all touchpoints reduces confusion, creating a predictable navigation experience for all users.

For example:

• Keep your shopping cart icon in the same top-right position across mobile and desktop.
• Use the same buy icon on product pages and quick-view overlays.

Touch-friendly sizing

On mobile devices, icons should be large enough (at least 44×44 pixels) to ensure easy tapping, making your online shopping icons accessible to users with motor impairments.

Accessibility pro tip: Pair shopping icons with text labels wherever possible. For example, place the word “Cart” under the shopping cart icon on mobile apps to enhance clarity and accessibility.

Conclusion

Shopping icons are more than small visuals on your ecommerce store. In 2025, shoppers expect seamless, fast, and intuitive online experiences.

Equipping your store with modern, accessible, and on-brand shopping icons is a small investment with a big impact on engagement and sales.

Frequently asked questions

What are shopping icons used for?

Shopping icons are small visual symbols used on ecommerce websites and apps to guide users through browsing, adding products to the cart, checking out, and tracking orders.

These shopping symbols improve navigation, enhance user experience, and make your online store look visually consistent. From shopping cart icons to payment and shipping icons, they simplify actions for shoppers and boost conversions.

How do shopping icons help ecommerce stores?

Shopping icons help ecommerce stores by making navigation intuitive, reducing friction during checkout, and improving accessibility for all users.

Using consistent ecommerce icons like storefront, shopping cart icons, and payment symbols helps users quickly find what they need, which increases trust and drives purchases.

Well-designed online shopping icons also enhance your store’s visual branding, making it look professional and modern.

What types of shopping icons should I use on my online store?

You should use a mix of shopping icons that align with your store’s structure, including:

• Shopping cart icons and shopping bag icons for cart and purchase actions.
• Payment and checkout icons for the purchase process.
• Discount, sale, and gift box icons for promotions.
• Shipping and delivery icons for post-purchase tracking.

Where can I download high-quality shopping icons for my ecommerce website?

You can download high-quality shopping icons from trusted icon resources like Flaticon, Icons8, Freepik, and premium UI kits tailored for online shopping icons and ecommerce icons.

Look for icon packs in SVG or vector format for scalability and accessibility. Alternatively, you can download our curated 2025 shopping icons bundle here to get modern, accessible, and conversion-focused icons for your store.