KeyShot challenges product design with it’s new category

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Synopsis

KeyShot aims to challenge the product design process, addressing long-standing inefficiencies with their newly launched Product Design-to-Market category.

At a glance

• Challenges the status quo of fragmented design and marketing workflows.
• Consolidates 3D visualization, collaboration, and asset management into one platform.
• Aims to solve costly delays and missteps in product development.

Introduction to a new category: Product Design-to-Market

KeyShot, a well-established player in the 3D rendering space, has taken a bold step by introducing a new SaaS category — Product Design-to-Market. 

This suite of tools is designed to solve what the company identifies as long-standing issues in the product design and go-to-market process. 

By focusing on 3D visualization and team collaboration, KeyShot’s new offering seeks to address the inefficiencies that often plague product companies of all sizes.

Challenging the efficiency trap

KeyShot’s entry into this new category isn’t without criticism of the industry’s current state. 

The company coined the term Efficiency Trap to describe the fragmented, siloed processes many product teams face. 

According to KeyShot, design, engineering, and marketing departments often work with disconnected tools and outdated workflows, which can lead to miscommunication, errors, and wasted resources.

KeyShot argues that this trap hampers innovation and delays products’ market entry. 

The new suite aims to untangle these issues by providing a centralized platform that enables teams to work from the same data, reducing the risk of costly mistakes.

A suite designed for seamless collaboration

KeyShot’s Product Design-to-Market suite introduces several tools to help companies avoid the pitfalls of inefficient design-to-market workflows:

• KeyShot Studio continues to build on the company’s expertise in 3D visualization, providing designers with tools to create accurate, data-rich models that can be used throughout the product lifecycle.
• KeyShot Hub is designed to streamline collaboration. It offers secure file-sharing, version tracking, and feedback management to ensure all teams are on the same page.
• KeyShot Dock focuses on asset management, making it easier for marketing teams to access and distribute high-quality 3D visuals across channels without recreating content.

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Pushing the industry forward, or simply catching up?

KeyShot’s push into the Product Design-to-Market category raises questions about why these inefficiencies have persisted for so long. 

For years, companies have faced the same challenges: disjointed workflows, poor communication, and missed opportunities for innovation. 

While KeyShot’s solution is comprehensive, it also highlights how slowly the industry has evolved in addressing these essential yet critical issues, instilling confidence in its effectiveness.

The company’s new suite may prompt other industry players to rethink their approach to product design and go-to-market processes, inspiring a wave of innovation and adaptation. 

By consolidating design, engineering, and marketing into one collaborative ecosystem, KeyShot is a leader in this emerging space. 

Still, it remains to be seen whether this approach will set a new standard or merely fill a long-standing gap.

Source: KeyShot