Updated on 05 Dec, 2024

Pixotope Launches AI Graphics Integration Tool for the Broadcast Industry

Design News • Meet Bhatt • 3 Mins reading time

Reading Time: 2 minutes

Pixotope launched an AI-powered graphics AR integration tool for broadcast, enabling natural talent interaction with AR graphics without green screens. This innovation transforms live news, sports productions, and sponsorship opportunities.

Key takeaways

Green screen-free AR: Advanced AI extracts talent from any background.
Dynamic live graphics: Real-time stats and visuals adapt to storytelling.
Supports 20+ talents: Seamless multi-person tracking in UHD at 60fps.
Sponsorship boost: Natural virtual ad placements enhance brand visibility.

Game-changing AR for broadcast

Pixotope Reveal introduces revolutionary technology, allowing presenters to interact naturally with AR graphics in real-time.

Its advanced AI eliminates green screen dependency by extracting talent from any background, enabling dynamic placement of AR elements in front of or behind presenters.

Gideon Ferber, Product Director at Pixotope, explains, “The ability to create graphics that genuinely interact with talent and adapt to the environment is a game-changer for live productions.

Whether a news anchor walking through election results or sports commentators breaking down play analysis, Reveal’s AI-powered integration creates a more immersive and informative viewing experience.”

Transforming news and sports production

For news, Pixotope Reveal supports data-driven storytelling with interactive visuals like weather maps, election results, and financial charts. In sports, it integrates real-time stats and analytics into live gameplay, creating a seamless and immersive viewing experience.

Unparalleled performance and scalability

With the ability to handle over 20 talents simultaneously in UHD resolution at 60fps, Reveal is perfect for dynamic news panels or multi-presenter sports programs. Its real-time talent extraction ensures broadcast-quality results without compromising performance.

Xia Li, CEO of Happy Elephant, shares her experience: “After participating in the Beta testing, I can confidently say that Pixotope Reveal is an intuitive and user-friendly tool.

My team quickly mastered it and completed testing quickly. Unlike traditional keyers designed for blue or green screens, Reveal excels at seamlessly keying subjects from real-world backgrounds.

It efficiently outputs fill and key to the Pixotope or third-party graphics engines. We believe Reveal holds tremendous potential for new and traditional media applications.”

Maximizing sponsorship opportunities

Broadcasters can deliver region-specific virtual ads, blending them naturally into live environments. This boosts sponsorship value while maintaining an uninterrupted viewing experience.