Liverpool FC New Look is Slick and Inspired By Iconic Mascot

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Liverpool FC’s slick new look revitalizes its identity with bold design evolution.

Key takeaways

• Liverpool FC’s new look embraces the legendary Liver bird for a modern yet timeless identity.
• LFC Sans and LFC Serif typefaces unify the club’s branding across all platforms.
• The redesign ensures a strong digital and non-digital presence while honoring the club’s history.

A modern evolution rooted in heritage

Liverpool FC has officially revealed a stunning new look, drawing inspiration from its iconic Liver bird emblem. 

This redesign blends tradition with modern aesthetics, ensuring the club remains a powerful force in the digital era. 

With refined color schemes, striking graphics, and custom typography, Liverpool FC’s new look reinforces its fierce and passionate identity while adapting to an ever-evolving world.

Liverpool FC’s striking visual identity

The club’s signature red remains at the forefront of the new branding, emphasizing its legendary status. 

The redesign, completed with dynamic graphics inspired by the Liver bird, captures the electrifying atmosphere of Anfield. Every element has been carefully crafted to reflect Liverpool FC’s relentless spirit and authority.

Typography that speaks Liverpool

Two exclusive typefaces—LFC Sans and LFC Serif—bring a cohesive and unmistakable brand identity. 

Inspired by the Liver bird’s wings and talons, these fonts establish a sleek and timeless visual appeal. Liverpool FC’s new look delivers consistency across all touchpoints, from merchandise to official communications.

Seamless integration across all platforms

The new branding is not just a cosmetic update—it’s a full-scale transformation across retail, digital, and marketing channels. 

“What we now have is a consistent look and feel across all areas of the club, from retail to the LFC Foundation and everything in between,” said Drew Crisp, Senior Vice President of Digital at Liverpool FC. 

He emphasized that the redesign fuses history with future readiness, ensuring the club thrives in digital and traditional landscapes.

Liverpool FC new look has already started appearing across various platforms, including social media, the official website, the club app, matchday programs, and digital marketing campaigns. 

This bold evolution is a testament to Liverpool FC’s commitment to its heritage while embracing the digital age.

With a design overhaul that reflects passion, dominance, and innovation, Liverpool FC is once again proving why it remains one of the world’s most iconic football clubs.

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