<span class="span-reading-time rt-reading-time" style="display: block;"><span class="rt-label rt-prefix">Reading Time: </span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">minutes</span></span>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="960" height="540" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/02/17-02-25-Is-the-Jio-Hotstar-Logo-Really-That-Terrible_.webp" alt="Jio Hotstar logo" class="wp-image-14918" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/02/17-02-25-Is-the-Jio-Hotstar-Logo-Really-That-Terrible_.webp 960w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/02/17-02-25-Is-the-Jio-Hotstar-Logo-Really-That-Terrible_-300x169.webp 300w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/02/17-02-25-Is-the-Jio-Hotstar-Logo-Really-That-Terrible_-768x432.webp 768w" sizes="auto, (max-width: 960px) 100vw, 960px" /></figure>



<p>The <strong>Jio Hotstar logo</strong> sparks backlash, but is it a bad design or a marketing genius?</p>



<h4 class="wp-block-heading">Key takeaways:</h4>



<ul class="wp-block-list">
<li>The Jio Hotstar logo has received heavy criticism online, with many calling it an eyesore.</li>



<li>Some argue it was intentionally designed to create controversy and generate free publicity.</li>



<li>Others see it as a fresh start, representing diversity and Jio&#8217;s expanding content universe.</li>



<li>Regardless of opinion, the rebranding has successfully grabbed everyone&#8217;s attention.</li>
</ul>



<h2 class="wp-block-heading">Jio Hotstar logo set the internet on fire</h2>



<p>When Disney+ Hotstar transitioned into Jio Hotstar, no one expected its new logo to be the most significant talking point.&nbsp;</p>



<p>Yet here we are. The seven-pointed, jagged star has been dubbed everything from &#8220;the worst downgrade in history&#8221; to &#8220;something made in MS Paint.&#8221;&nbsp;</p>



<p>The backlash was instant, with social media flooded with memes and harsh critiques. But does this design disaster have a silver lining?</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">Not sure who approved this logo, but it looks terrible &amp; shockingly bad.<br><br>Even smaller agencies could have executed a much cleaner, more impactful design. Design deserves better!<a href="https://twitter.com/JioHotstar?ref_src=twsrc%5Etfw">@JioHotstar</a>  <a href="https://twitter.com/hashtag/jiohotstar?src=hash&amp;ref_src=twsrc%5Etfw">#jiohotstar</a> <a href="https://t.co/rKjBDMHIQW">pic.twitter.com/rKjBDMHIQW</a></p>&mdash; Rajarshi Gupta (@rajarshikgupta) <a href="https://twitter.com/rajarshikgupta/status/1890258991344939271?ref_src=twsrc%5Etfw">February 14, 2025</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<h2 class="wp-block-heading">A step back from Hotstar’s professional branding?</h2>



<p>Hotstar’s previous branding had a polished, premium look, aligning with its global presence under Disney+.&nbsp;</p>



<p>However, the sudden switch to a chaotic, asymmetrical star has left many questioning whether the new <a href="https://octet.design/journal/is-jio-hotstar-logo-terrible/" target="_blank" rel="noreferrer noopener">Jio Hotstar logo</a> is a downgrade rather than an evolution. </p>



<p>Some designers have even suggested that independent branding studios could have done a far better job.</p>



<h2 class="wp-block-heading">Controversy as a marketing strategy</h2>



<p>Could this uproar be intentional? Some experts believe the controversial design is a clever marketing move.&nbsp;</p>



<p>By creating an impossible-to-ignore logo, Jio Hotstar ensures its presence in discussions—whether people love or hate it. In an era where digital impressions matter more than first impressions, uproar is an advantage.</p>



<p>Defenders of the logo argue that the jagged star represents diversity, showcasing a mix of cultures, languages, and entertainment forms on one platform. </p>



<p>They claim the unconventional look aligns with modern branding trends that embrace imperfections. But does this reasoning hold up, or is it just an attempt to justify a questionable design choice?</p>



<p>Whether the logo will ultimately be remembered as a bold move or a branding blunder remains to be seen. </p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">JioHotstar’s new logo looks terrible, right? But what if that’s exactly what they wanted? Apple &amp; Tesla have done this before drop a controversial design, get everyone talking, and boom, free marketing. <br>Mission accomplished ✅ <br> <a href="https://twitter.com/hashtag/JioHotstar?src=hash&amp;ref_src=twsrc%5Etfw">#JioHotstar</a> <a href="https://twitter.com/hashtag/Hotstar?src=hash&amp;ref_src=twsrc%5Etfw">#Hotstar</a> <a href="https://t.co/Hj3YT7u5w7">pic.twitter.com/Hj3YT7u5w7</a></p>&mdash; Saurav (@SauravTxt) <a href="https://twitter.com/SauravTxt/status/1890081296698994989?ref_src=twsrc%5Etfw">February 13, 2025</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>What’s undeniable, though, is that Jio Hotstar has successfully captured the world’s attention. That alone could be worth more than perfect design in the digital age.</p>



<p>What do you think? Is it a clever strategy or a design disaster?</p>



<p><a href="https://octet.design/journal/subscribe/" target="_blank" rel="noreferrer noopener">Subscribe</a> to our global Design Journal and stay updated with the daily <a href="https://octet.design/journal/design-news/" target="_blank" rel="noreferrer noopener">design news</a>.</p>
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