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Technology is no longer just about screens—it’s about experiences. With the rise of voice interfaces and augmented reality (AR), the way people interact with digital products is undergoing a massive transformation.

So the big question is: how a UI UX design company adapting to this shift?

The short answer: they’re moving beyond traditional clicks and swipes, creating conversational flows for voice, and immersive, spatial interactions for AR.

And the evidence is clear—smart speakers like Alexa and Google Home are now in over 320 million households worldwide, while AR-powered shopping apps such as IKEA Place are boosting engagement rates by up to 30% compared to non-AR experiences.

This Design Journal article breaks down exactly how design companies are responding, the challenges they face, and what the future of voice and AR means for UX as a whole.

How is voice technology changing the way users interact with digital products?

Voice technology has shifted digital interactions from screen-driven to conversation-driven experiences.

Instead of tapping, scrolling, or typing, users can now speak naturally to complete tasks—whether it’s asking Siri for the weather, telling Alexa to order groceries, or using Google Assistant to schedule a meeting.

This fundamentally changes how people expect interfaces to work: frictionless, hands-free, and intuitive.

Evidence:

According to Juniper Research, more than 8.4 billion digital voice assistants will be in use by 2024—outnumbering people on Earth. This shows how quickly voice has become a mainstream interaction model.
Nearly 50% of all searches are now voice-based, with users preferring to “ask” rather than “type.” For everyday tasks—like setting reminders, playing music, or finding directions—voice is becoming the default.
Banks are enabling voice-driven balance checks and transactions. Media platforms like Spotify allow users to play music hands-free. Even healthcare apps are adopting voice input to assist patients who may have accessibility challenges.
Users don’t want to learn “commands”—they expect technology to understand them in their own language. This pushes design companies to create more conversational user journeys, where the interface anticipates context and handles errors gracefully.

In short, voice technology isn’t just another interface—it’s a shift in how users think about interacting with products. It makes digital experiences more human, and that’s why UI/UX companies are rethinking their design strategies around it.

How do UI/UX companies design for voice interfaces?

Designing for voice isn’t just about adding a microphone button. It requires rethinking user experiences to feel natural, intuitive, and conversational. Unlike visual interfaces, where users see menus and options, voice relies on dialogue.

UI/UX companies design for voice interfaces — Image Source: Unsplash

This means UI/UX companies focus heavily on natural language processing (NLP), conversation design, and error handling to create experiences that feel human-like.

At the core, voice UI design is about:

Understanding intent – recognizing not just what the user says, but what they mean.
Creating conversational flows – mapping interactions as dialogues instead of screens.
Reducing cognitive load – keeping responses short, clear, and easy to remember.
Handling errors gracefully – providing fallback prompts or clarifying questions when the system doesn’t understand.

Examples:

Spotify allows users to search for songs, playlists, and podcasts using voice. Instead of requiring exact phrases (“play X by Y”), the system understands variations (“play that song from Frozen”) and delivers relevant results. This shows how UX teams design around flexible language patterns.
Leading UI/UX companies follow principles tailored for voice:
- Short responses: Long, robotic replies overwhelm users. Instead, responses are concise, e.g., “Your meeting is scheduled for 3 PM.”
- Contextual understanding: The system remembers what was said earlier in the conversation. If you say, “Play The Beatles,” and then “Now play their latest album,” the assistant knows “their” refers to The Beatles.
- Fallback prompts: When a request isn’t clear, designers add prompts like, “I didn’t catch that—do you want to check your calendar or reminders?” This prevents user frustration.
A PwC survey found that 71% of people would rather use voice assistants than type when hands are busy (like while driving or cooking). This preference shapes why UX companies invest in voice-first design, ensuring it fits seamlessly into real-life contexts.
For people with visual impairments or motor disabilities, voice design isn’t just convenient—it’s essential. UX companies recognize this and build inclusive experiences that allow everyone to interact with products.

In short, designing for voice means treating every interaction like a conversation. Companies that succeed don’t just “translate” their visual interfaces into voice—they design entirely new user journeys that reflect how people naturally speak, think, and expect technology to respond.

What role does AR play in enhancing user experiences?

Augmented reality (AR) has quickly evolved from being a futuristic concept into a mainstream tool for creating more engaging and memorable digital interactions.

Unlike traditional interfaces that separate the digital world from the physical one, AR seamlessly blends the two. This means users can see, feel, and interact with products or services in real-world contexts—an experience that is far more immersive than scrolling through images or text.

The impact of AR on user experience can be seen in multiple ways:

What role does AR play — Image Source: Shopify

Making experiences immersive and realistic

Instead of imagining how a product might look or work, users can experience it directly in their environment.

For example, the IKEA app allows customers to drop virtual furniture into their living rooms to check scale, color, and fit. This eliminates uncertainty and builds confidence in decision-making.

Increasing engagement and interaction

AR encourages users to interact more deeply with digital products. Studies show that shoppers spend up to 2.5 times longer engaging with AR-enabled products compared to non-AR alternatives.

This extended engagement translates into higher brand recall and stronger emotional connections with products.

Bridging the gap between digital and physical shopping

Retailers are using AR to replicate the “try before you buy” experience. Fashion brands offer virtual fitting rooms, beauty companies provide AR mirrors to test makeup shades, and furniture retailers let customers preview how items fit in their spaces.

This creates a hybrid experience that reduces returns and increases customer satisfaction.

Enhancing learning and training experiences

Beyond shopping, AR is revolutionizing education and professional training. From interactive anatomy lessons in medical schools to AR-based machinery repair guides in factories, the technology allows users to learn by doing—making the process far more effective than traditional manuals or videos.

Driving market growth and industry adoption

The AR market is projected to surpass $50 billion by 2027, fueled by widespread adoption across retail, education, healthcare, and entertainment.

As devices like smartphones and AR glasses become more accessible, the demand for AR-enabled experiences is only expected to rise.

By making interactions more engaging, personalized, and contextually relevant, AR transforms digital design from something users simply “see” to something they actively “experience.”

For UI/UX design companies, this shift is not just about adding another layer of technology—it’s about reimagining how people connect with products in ways that feel natural, exciting, and deeply human.

How are UI/UX companies integrating AR into their design process?

Adapting to augmented reality requires more than simply adding a digital overlay on the real world.

For UI/UX companies, it means rethinking their entire design approach to account for three-dimensional environments, physical contexts, and user behaviors that don’t exist in traditional screen-based interfaces.

One of the biggest shifts is the development of spatial design systems. Unlike best UI kits for web or mobile, AR design requires frameworks that define how objects appear, scale, and move in a 3D environment.

Designers must consider factors like depth, lighting, and user perspective to ensure the digital layer feels natural within the real-world setting.

Another important step is accounting for real-world constraints. AR doesn’t exist in a vacuum—it interacts with physical spaces.

A filter or product visualization must adapt to different room sizes, surface textures, and lighting conditions. UI/UX teams run extensive usability tests across diverse environments to make sure the experience works seamlessly, whether it’s in a brightly lit store or a dimly lit living room.

Prototyping has also evolved significantly. Instead of static mockups, designers now use 3D prototyping tools such as Unity, Adobe Aero, and Figma plugins that allow them to preview AR interactions in real time.

This helps them experiment with gestures, object placements, and user flow before development begins.

The process resembles traditional UX design but extends into immersive simulations that reveal how a user will move, look, and interact in space.

Real-world applications highlight how companies are bringing this to life.

Social platforms like Snapchat and Instagram popularized AR filters, setting the stage for mass adoption of AR design elements. Retail brands use similar technology to let customers “try on” clothes or test makeup virtually.

Each of these applications is built on iterative design processes where AR prototypes are refined through continuous user testing.

Finally, collaboration has become central to AR-focused projects. Since AR blends design, engineering, and physical space, UI/UX companies work closely with developers, 3D artists, and motion designers.

This multidisciplinary approach ensures that every AR experience is not only visually engaging but also technically feasible and user-friendly.

By integrating spatial systems, 3D prototyping, and cross-functional collaboration, UI/UX companies are transforming AR from a novelty into a core design practice.

This evolution positions them to create experiences that feel seamless, intuitive, and capable of reshaping how people interact with the world around them.

What’s next for voice and AR in UI/UX?

What’s next for voice — Image Source: Pexels

The future of user experience isn’t about choosing between voice or AR—it’s about combining them.

As technology continues to evolve, interfaces are moving toward multimodal experiences where voice, AR, touch, and even gesture-based inputs work together seamlessly.

This shift allows users to interact in the way that feels most natural at any given moment, whether that means speaking a command, pointing to an object, or physically moving within a space.

Devices like Apple Vision Pro are already hinting at this future.

By blending spatial computing with voice control and intuitive gestures, Apple is setting the tone for what hybrid interactions could look like: a world where users can say “open notes,” gesture to place it on a virtual wall, and then dictate text—all without touching a traditional screen.

Market research suggests that this convergence is inevitable. Analysts project that multimodal systems will dominate interface design in the next decade, particularly in industries like retail, healthcare, and education, where hands-free, immersive interactions have clear benefits.

UI/UX design companies are already preparing for this evolution by building hybrid design frameworks.

These frameworks integrate principles of conversation design, spatial interaction, and gesture mapping into a single user journey.

Instead of treating voice and AR as separate projects, design teams are approaching them as complementary tools that enhance one another.

What this means for users is a future where interfaces fade into the background, and interactions feel more like natural extensions of daily life.

The more seamlessly voice and AR converge, the closer we get to technology that feels less like a tool—and more like an invisible partner in how we work, play, and connect.

Conclusion

Voice and augmented reality are no longer experimental technologies—they are shaping the future of how people interact with products and services.

Voice has made interactions more human, enabling users to engage in natural conversations with technology. AR has brought digital products into physical spaces, creating immersive and personalized experiences that were unimaginable a decade ago.

For UI/UX design companies, adapting to these shifts requires more than just adopting new tools. It calls for a complete rethinking of user journeys, design frameworks, and testing methods.

Those who embrace conversational design, spatial systems, and multimodal interaction will not only stay relevant but also set the benchmark for the next generation of digital experiences.

Ultimately, the companies that thrive will be those that see voice and AR not as add-ons, but as integral parts of a holistic user experience.

This is where design moves beyond screens and becomes a bridge between humans and technology in the truest sense.

Frequently asked questions

What is voice UI in UX design?

Voice UI (VUI) is the design of interfaces that allow users to interact with products using spoken commands instead of traditional inputs like clicks or taps. It focuses on creating conversational flows that feel natural and intuitive.

How is AR different from VR in UX design?

Augmented reality (AR) overlays digital elements onto the real world, enhancing the user’s environment. Virtual reality (VR), on the other hand, immerses users in a fully digital environment, replacing the real world entirely.

Which industries benefit the most from AR-based UX?

Retail, healthcare, education, real estate, and entertainment are leading adopters of AR. From virtual try-ons to medical training simulations, AR helps these industries create more engaging and practical user experiences.

How do designers test voice interfaces effectively?

Designers use prototyping tools to simulate conversations, run usability tests with real users, and focus on error handling scenarios. Testing includes evaluating clarity, context understanding, and how well the system adapts to different speech patterns and accents.

How UI UX Design Companies Adapt To Voice and AR?

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Ayushi Verma

Inspire the next generation of designers

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