Cheetos New ‘The Other Hand’ Font Is Rolled Out for Free

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Cheetos’ new font, The Other Hand Font, humorously captures the messy essence of snacking and is now available for free download.

Key takeaways

• Cheetos introduces a playful font crafted entirely with non-dominant hands.
• The font highlights the “messy realities” of enjoying a bag of Cheetos.
• Fans can win exclusive prizes by sharing creative uses of the font.
• A Chrome extension lets users see the font in action on any website.

The Other Hand Font: A stroke of snack-stained genius

Cheetos has unveiled The Other Hand Font to celebrate National Handwriting Day, a quirky typeface inspired by the infamous orange fingertips left behind by their snacks. 

Goodby Silverstein & Partners designed the font using non-dominant hands—a nod to the universal struggle of one-handed multitasking while snacking on Cheetos.

Chief Creative Officer of PepsiCo Foods US, Chris Bellinger, says, “The beauty of this campaign is that it reflects a very real truth: most people eat Cheetos with their dominant hand, leaving their ‘other hand’ to handle life’s messiness.”

The Other Hand campaign

Cheetos’ Other Hand campaign has celebrated the chaos and creativity that comes with snack dust for over a year. 

From hilarious stunts to interactive fan activities, the campaign thrives on embracing life’s messy moments.

This new font lets fans embody the spirit of Cheetos in their daily digital lives. Whether creating work presentations or adding a messy flair to personal projects, The Other Hand Font is an amusing way to show off your love for the snack.

Where to Download The Other Hand Font?

The font is available for free download on Cheetos.com and be downloaded for free.

For those who want to take it further, Cheetos offers a Chrome browser plug-in. 

This tool replaces the typography on any website with The Other Hand Font, providing a playful, snack-themed browsing experience.

To install:

• Search for “Cheetos” in the Chrome Web Store.
• You can also type “Cheetos” into Google to access the tool directly.

Embrace the Mess with The Other Hand Font

Fans can participate in a social media initiative by tagging @Cheetos on Instagram or using the brand’s ‘Add Yours’ story template. Creative submissions could win them a unique bag of Cheetos inspired by the font.

Rich Silverstein, founder of Goodby Silverstein & Partners, adds, “This font embodies Cheetos like nothing else. Crafting it with our non-dominant hands was an unforgettable experience.”

This typeface is more than a font—it’s a celebration of creativity, chaos, and Cheetos!

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