<span class="span-reading-time rt-reading-time" style="display: block;"><span class="rt-label rt-prefix">Reading Time: </span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">minutes</span></span>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="960" height="540" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/01/06-01-25-British-Airways.png" alt="British Airways Logo" class="wp-image-13786" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/01/06-01-25-British-Airways.png 960w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/01/06-01-25-British-Airways-300x169.png 300w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2025/01/06-01-25-British-Airways-768x432.png 768w" sizes="auto, (max-width: 960px) 100vw, 960px" /></figure>



<p>British Airways reimagines its loyalty program logo, blending minimalism with intricate design inspired by flight paths.</p>



<h4 class="wp-block-heading">Key takeaways:</h4>



<ul class="wp-block-list">
<li>British Airways Club replaces Executive Club with a minimalist rebrand.</li>



<li>Excellent circle flight paths inspire the new logo.</li>



<li>Club members can earn points through sustainable aviation fuel contributions.</li>



<li>Avios payments will be introduced via a new landing page on April 1.</li>
</ul>



<h2 class="wp-block-heading">The new British Airways logo: A fresh look for the Club</h2>



<p>British Airways has unveiled a stunning new logo for its loyalty program, leaving behind the traditional and slightly pompous Executive Club branding for something far more modern and sleek.&nbsp;</p>



<p>The rebrand follows a clear shift towards minimalism, with the British Airways Club now embracing a cleaner and simpler visual identity.</p>



<h2 class="wp-block-heading">Inspiration behind the British Airways logo</h2>



<p>What makes the new British Airways logo stand out is its clever inspiration.&nbsp;</p>



<p>The new logo, designed as a series of crossing curved lines, draws inspiration from great circle flight paths, which represent the shortest routes between two global points.&nbsp;</p>



<p>This logo not only forms a &#8216;C&#8217; for Club but also subtly echoes the invisible geometry that characterizes the daily journeys of frequent flyers.</p>



<p>&nbsp;This intricate design reflects both the complexity and elegance of air travel.</p>



<h2 class="wp-block-heading">The power of minimalism</h2>



<p>While the logo is minimalist in style, it carries a lot of depth. The web of curved lines looks deceptively simple at first glance but, on closer inspection, reveals a much more complex visual identity.&nbsp;</p>



<p>This approach makes the British Airways logo sophisticated and engaging, offering a compelling visual representation of the loyalty program’s essence: connecting customers to the sky through a web of flights.</p>



<h2 class="wp-block-heading">Loyalty program benefits with the British Airways logo</h2>



<p>British Airways Club&#8217;s rebrand isn&#8217;t just about the logo. The airline has also revamped its loyalty system, offering members new ways to earn points.&nbsp;</p>



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><p lang="en" dir="ltr">British Airways has announced changes to its loyalty programme. <br><br>The former British Airways Executive Club will become The British Airways Club and will come with a new look and feel.<br><br>Member benefits: <a href="https://t.co/YKjmJ6cP6d">https://t.co/YKjmJ6cP6d</a> <a href="https://t.co/CVzfB9Zy49">pic.twitter.com/CVzfB9Zy49</a></p>&mdash; Aeronews (@AeronewsGlobal) <a href="https://twitter.com/AeronewsGlobal/status/1874706342486892932?ref_src=twsrc%5Etfw">January 2, 2025</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



<p>Instead of accumulating points for flight bookings, passengers can now earn Tier Points based on the cost of their flights, seat selections, excess baggage, and even contributions to sustainable aviation fuels.&nbsp;</p>



<p>This new system aims to reflect the evolving priorities of today&#8217;s environmentally-conscious travelers.</p>



<h2 class="wp-block-heading">Looking ahead: Avios as payment</h2>



<p>The airline is also introducing a new feature for its loyalty program.&nbsp;</p>



<p>Starting April 1, passengers can use Avios points as a form of payment, thanks to a dedicated landing page that will make these points even more accessible.&nbsp;</p>



<p>This initiative enhances the value of membership in the British Airways Club, further boosting its appeal and offering customers more flexibility.</p>



<p>With these changes, <a href="https://mediacentre.britishairways.com/news/30122024/introducing-the-british-airways-club-more-ways-to-earn-tier-points-than-ever-before" target="_blank" rel="noreferrer noopener nofollow">British Airways</a> sets a new standard for airline loyalty programs. It combines modern design with innovative perks to ensure members feel genuinely valued.</p>



<p><a href="https://octet.design/journal/subscribe/" target="_blank" rel="noreferrer noopener">Subscribe</a> to our global Design Journal and stay updated with the daily <a href="https://octet.design/journal/design-news/" target="_blank" rel="noreferrer noopener">design news</a>.</p>
<footer class="author-bio-section" ><div class="author-flex"><div class="author-image"><img loading="lazy" decoding="async" width="90" height="90" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2024/09/IMG_1457-150x150.jpg" class="attachment-90x90 size-90x90" alt="" /></div><div class="author-info"><div class="author-name"><strong>Jayshree Ochwani</strong></div><p class="author-bio">Jayshree Ochwani is a seasoned content strategist and communications professional passionate about crafting compelling and impactful messaging. With years of experience creating high-quality content across various platforms, she brings a keen eye for detail and a unique ability to transform ideas into engaging narratives that captivate and resonate with diverse audiences.

&lt;br /&gt;&lt;br /&gt;

She excels at understanding her clients&#039; unique needs and developing targeted messaging that drives meaningful engagement. Whether through brand storytelling, marketing campaigns, or thought leadership content, her strategic mindset ensures that every piece is designed to inform and inspire action.
</p></div> </div><div class="authorbox-social-icons"> <a href="mailto:jayshree.ochwani@octet.design" target="_blank" rel="nofollow" title="E-mail" class="tooltip"><i class="fa fa-envelope-square fa-2x"></i> </a></div></footer>

British Airways Logo Gets a Sleek Makeover With Flight Paths

Discover the essential things to know before hire Webflow developers for your project. Learn how to evaluate skills and communication.

Looking to Hire Webflow Developer? A Complete Guide

Discover the ultimate checklist before you hire mobile app designers to ensure top-quality UI/UX, delivered on time, and a successful launch.

Checklist Before You Hire Mobile App Designers

The Ultimate Checklist Before You Hire Mobile App Designers

Typography trends 2025 demonstrate how design continues to evolve, blending creativity, technology, and inclusivity.

10+ Typography Trends Every Designer Is Using In 2025

AI-generated content is reshaping the way we create, share, and consume information—making AI detectors a vital part of the digital ecosystem.

What Is AI Detector? Learn How It Works

Gen Z has transformed design from a static discipline into an ever-evolving dialogue. 

15 Gen Z Design Trends That Stand Out In 2025

Colors are more than visual elements—they are emotional and narrative tools.

British Airways Logo Gets a Sleek Makeover With Flight Paths

Tags:

Jayshree Ochwani

Inspire the next generation of designers

Read Next