Download Branding Templates To Build Stunning Brand Kit

Reading Time: 15 minutes

Your brand is more than a logo; it is the voice, colours, typography, and visual language that convey your values and mission to your audience.

Having branding templates in place allows your business to maintain consistency across all platforms, ensuring your customers instantly recognise your brand in the sea of noise.

If you are a small business, startup founder, or designer seeking to build a strong visual identity, investing time in creating branding templates will save you countless hours while elevating your brand perception.

In this Design Journal guide, we will walk you through a clear roadmap to create your own branding templates confidently, ensuring your brand speaks consistently across social media, presentations, email signatures, and marketing assets.

What elements should be included in branding templates?

A branding template is your brand’s cheat sheet. It ensures that every piece of content you create aligns visually and tonally with your brand identity, making your communication recognisable and professional.

Here are the essential elements to include:

Logo variations

Your logo should be adaptable to different platforms and uses. This includes:

• Full-colour version
• Black and white version
• Icon-only version
• Horizontal and vertical layouts

Including these variations in your branding templates ensures that whether your logo is used on social media, printed materials, or digital banners, it remains clear and consistent.

Colour palette

Your colour palette forms the emotional tone of your brand. It typically includes:

• Primary colours (2-3)
• Secondary colours (3-5)
• Accent colours
• HEX, RGB, and CMYK codes for each

Your branding template should clearly define these colors with examples of how and where they should be used, ensuring your brand colours remain consistent across digital and print materials.

Typography guidelines

Your typography guidelines determine the fonts and how they are used in your brand communication. This includes:

• Primary font (for headings)
• Secondary font (for body text)
• Font weights and sizes
• Spacing and alignment rules

Typography consistency ensures your designs look clean and professional while maintaining your brand’s unique feel.

Imagery style

The images you use are a vital part of your brand identity. This includes:

• Photography style (light, moody, vibrant)
• Illustration style
• Image filters or treatments
• Examples of approved imagery

Include these image guidelines in your branding template to maintain a cohesive visual story across your website, social media, and marketing materials.

Iconography and graphics

Define the style of icons and graphic elements used in your communication, including:

• Line style (thick, thin, rounded)
• Colour usage in iconography
• Examples of icons and graphics that align with your brand

Icons and graphics should complement your colour palette and typography to create a harmonious visual identity.

Voice and tone guidelines

Your brand’s voice is how you communicate with your audience, and your tone adjusts based on the context while maintaining your voice. Document:

• Brand personality keywords (friendly, professional, bold)
• Tone adjustments for platforms (LinkedIn vs. Instagram)
• Messaging dos and don’ts
• Taglines and brand mission statements

Including voice and tone guidelines in your branding templates ensures your written communication feels consistent, no matter who is writing it.

Layout templates

Create pre-designed layouts for common content types to save time and maintain consistency, such as:

• Instagram post templates
• LinkedIn carousel templates
• Presentation slides
• Newsletter banners

By having layout templates in your brand kit, you can create content faster while maintaining consistent branding across platforms.

Brand guidelines document

Finally, consolidate all these elements into a Brand Guidelines Document that serves as your team’s reference book, covering:

• How to use logos and colours
• Typography rules
• Visual examples
• Voice and tone references

Having a structured, easy-to-access document ensures your team and external collaborators follow your brand system.

Browse branding templates

Discover a variety of customizable branding templates designed to elevate your business’s identity. Choose from innovative designs that perfectly align with your unique vision and goals. 

1. Canva

Canva is one of the most popular online design tools for non-designers and professionals alike. Its extensive library of branding templates makes it a go-to platform for creating anything from social media graphics to pitch decks and full brand kits.

You can browse countless ready-made branding templates or customise your own with an easy drag-and-drop interface.

Many users rely on Canva for a free brand kit template, especially startups needing quick, consistent visuals.

Take advantage of Canva’s brand kit feature to store logos, colours, and fonts in one place—saving time for future projects. 

Explore Canva’s branding templates now and start building your free brand kit template today.

2. Envato

Envato Market and Envato Elements are treasure troves for designers looking for premium and affordable branding templates.

With thousands of assets, Envato lets you browse brand kit examples ranging from sleek corporate identities to playful, modern aesthetics.

Each branding template often comes with multiple file types, detailed brand guidelines, and editable elements, making it easy to adapt them to your own needs.

If you want to experiment, Envato Elements offers unlimited downloads for a subscription, while Envato Market provides pay-as-you-go options. 

Browse Envato’s branding templates and download a free brand kit template sample to get inspired.

3. Freepik

Freepik is ideal if you’re hunting for a vast collection of free or affordable branding templates. The platform is renowned for its high-quality vectors, logos, and editable mockups that can form the backbone of your brand kit.

You’ll find free brand kit templates for various industries, whether you’re a freelancer or a small business owner.

Freepik’s powerful search filters help you find exactly what you need fast, while its licensing makes it easy to use assets commercially with minimal fuss. 

Browse Freepik now to find your perfect free brand kit template and build your branding kit today.

4. ThemeForest

ThemeForest, part of the Envato family, focuses more on website templates but also offers robust branding templates as part of broader theme packages.

Many premium WordPress themes come bundled with brand kit examples, style guides, and visual assets that ensure your online presence stays cohesive.

This is especially helpful for startups and agencies who want to launch fast with a solid visual identity. ThemeForest’s community ratings and detailed previews make browsing branding templates easy and risk-free. 

Discover ThemeForest’s branding templates and grab a free brand kit template bundled with your next website theme.

5. Kittl

Kittl is a newer but fast-growing design platform known for its easy-to-use editor and extensive library of branding templates.

Its unique selling point is a focus on stunning typography and vintage-inspired designs. With Kittl, you can experiment with unique branding templates to craft a visual identity that stands out.

They also provide free brand kit templates and community-made assets you can customise in minutes. For small businesses wanting stylish, professional visuals without hiring an agency, Kittl is worth a look. 

Start with Kittl’s branding templates today and download a free brand kit template to kick off your design journey.

6. Looka

Looka is an AI-powered logo and brand kit generator that helps you create a full brand identity in just a few clicks.

You enter your preferences, and Looka produces branding templates tailored to your style, including logos, colour palettes, typography, and mockups.

It’s ideal for entrepreneurs needing a quick yet polished solution. Looka’s brand kit examples guide you through using your new assets across various platforms.

While it’s mostly paid, they do offer preview downloads and sample free brand kit templates for testing. 

Try Looka’s branding templates and see your brand come to life with a free brand kit template preview.

7. Placeit

Placeit specialises in branding templates for mockups, logos, and video content. Its intuitive tools help you visualise your brand on real-life products like t-shirts, mugs, and business cards.

Placeit’s extensive mockup library complements any free brand kit template you may already have, allowing you to present your identity professionally across all touchpoints.

This platform is popular among small businesses and e-commerce sellers who want to showcase branded merchandise without expensive photo shoots. 

Browse Placeit’s branding templates and bring your free brand kit template to life with realistic mockups.

8. Creative Market

Creative Market is a favourite among designers who want handcrafted, high-quality branding templates from independent creators.

You’ll find brand kit examples that are often more unique and niche than mass-market alternatives.

From minimalistic style guides to bold, artistic brand kits, Creative Market’s vast collection helps you build a brand identity that’s truly yours. Many sellers offer free brand kit templates as samples to showcase their work. 

Explore Creative Market’s branding templates and download a free brand kit template to inspire your next project.

9. The Brand Identity

The Brand Identity offers a carefully curated selection of high-quality branding templates and brand kit examples from agencies and designers worldwide.

It showcases real-world applications, making it easier for you to visualise how consistent branding looks in action while gaining insight into industry trends.

For those building or refining their identity, The Brand Identity provides examples that can inspire your layouts, color choices, and design direction.

You can explore their showcases for ideas and adapt them to your brand kit seamlessly.

It’s particularly helpful if you wish to see how top studios handle brand consistency across packaging, web, and print, making your own free brand kit template creation more informed.

Browse The Brand Identity to find inspiration and branding templates for your next project.

10. PosterMyWall

PosterMyWall provides a user-friendly online editor and a vast library of branding templates for social media graphics, posters, and marketing materials.

It enables businesses, startups, and agencies to create professional visuals without advanced design skills, saving significant time while maintaining brand consistency.

With thousands of editable templates, you can easily apply your brand colors, fonts, and logos, creating an instantly recognisable look across channels.

PosterMyWall is particularly beneficial for small business owners and marketers who want to build a free brand kit template while focusing on growth without compromising visual quality.

Explore PosterMyWall’s branding templates and customise your free brand kit template today.

11. Adobe Stock

Adobe Stock is a premium resource offering professionally designed branding templates that integrate seamlessly with Adobe Creative Cloud apps like Photoshop, Illustrator, and InDesign.

With its vast library, you gain access to high-quality, editable branding templates including logos, business card mockups, and brand guideline booklets, helping you build a consistent, premium brand image.

Adobe Stock offers monthly free downloads for Creative Cloud subscribers, allowing you to test and refine your free brand kit template before expanding into full premium packs, making it a valuable resource for professional branding.

Browse Adobe Stock for premium branding templates and download a free brand kit template with your subscription.

12. Desygner

Desygner is an intuitive design tool providing easy-to-edit branding templates for small businesses, agencies, and marketing teams looking to maintain consistent branding while allowing team members to create content independently.

It includes a robust brand kit management feature where you can store your logos, color palettes, and fonts, ensuring your brand guidelines are always followed.

With Desygner’s template library, you can customise everything from social media graphics to flyers, ensuring every asset aligns with your free brand kit template structure.

Try Desygner’s branding templates to build your own free brand kit template efficiently.

13. Figma

Figma is a collaborative design platform popular among designers, startups, and product teams for creating, managing, and maintaining branding templates in real time.

The Figma community offers thousands of free and premium templates, including brand kits, free Figma UI kits, and social media packs, allowing teams to maintain brand consistency while collaborating remotely.

You can integrate free brand kit templates from the community into your workflow or create a shared brand library to ensure your team aligns on colors, typography, and brand elements across all digital assets.

Browse Figma Community for branding templates and download a free brand kit template to integrate with your team projects.

14. HubSpot

HubSpot offers branding templates for email headers, social posts, landing pages, and other marketing materials, designed to help businesses keep their branding consistent across all marketing channels.

As an all-in-one marketing platform, HubSpot enables you to seamlessly apply these templates within your email campaigns, automation workflows, and landing page builders.

They also provide free brand kit templates and guides in their resource hub, making it easier for businesses to maintain cohesive branding while executing marketing strategies.

Explore HubSpot’s branding templates and get your free brand kit template to streamline your marketing.

15. Miro

Miro, known for its collaborative whiteboarding, also offers frameworks and branding templates to structure your brand strategy visually with your team.

You can use Miro to create brand mood boards, map brand attributes, and collaboratively build your free brand kit template with stakeholders during workshops.

It’s particularly useful for agencies and teams working on rebrands, ensuring everyone aligns on visuals and messaging during the brainstorming and execution phases.

Use Miro’s branding templates to collaboratively build your brand system and download a free brand kit template for your team sessions.

16. Venngage

Venngage is a popular infographic and design platform offering a wide range of branding templates for reports, social media graphics, proposals, and infographics.

Its templates help non-designers maintain consistency while presenting data and brand messaging clearly.

Venngage allows you to create a free brand kit template within its platform, storing your colours, fonts, and logos to apply across all your infographics and marketing materials with one click.

This platform is particularly helpful for startups and agencies that regularly create data-driven content while maintaining brand alignment.

Venngage also offers collaboration features so teams can work together in real-time, ensuring all visual assets remain consistent.

Explore Venngage’s branding templates and set up your free brand kit template to maintain visual consistency across your infographics and reports.

17. Notion

Notion, known for its productivity and documentation capabilities, has evolved into a hub for branding templates in the form of brand guidelines pages, visual identity documentation, and brand strategy boards.

You can use Notion to document your free brand kit template, including color palettes, typography guidelines, logos, and tone of voice, and share it easily with your team and freelancers.

Additionally, many design agencies and creators offer Notion brand kit templates you can duplicate, helping you organise your visual and strategic branding efficiently.

This makes Notion a practical option for startups and remote teams that want easy, accessible, and structured brand documentation alongside task management.

Use Notion’s branding templates to document your brand system and manage your free brand kit template collaboratively.

18. Wix

Wix, a leading website builder, offers a variety of branding templates for building consistent online identities.

When you design your website on Wix, you can create and save your brand colors, fonts, and logos, ensuring consistency across your site, email marketing, and social posts using Wix’s integrated tools.

Additionally, Wix offers a free brand kit template generator that can help you set up a quick and consistent brand identity during your website setup process.

Wix’s platform also provides professionally designed website templates with built-in brand system structures, making it easier for small businesses to launch their digital presence without worrying about brand inconsistency.

Browse Wix’s branding templates and use their free brand kit template generator to align your website and marketing materials effortlessly.

Key aspects of branding templates

Here are the key aspects of branding templates you need to understand before building or refining your free brand kit template:

Consistency across platforms

The primary purpose of branding templates is to maintain visual and tonal consistency, ensuring your brand looks and feels the same across all touchpoints.

This includes using the same colors, fonts, and visual styles across your website, social media, printed materials, and email campaigns.

Consistency not only builds recognition but also trust with your audience, making your business appear professional and reliable.

Scalability and flexibility

Effective branding templates should be scalable, allowing your design system to grow with your business while ensuring flexibility for different content needs.

For example, your social media post templates should adapt to various formats while retaining core brand elements. This enables teams to produce content quickly without compromising your brand’s integrity.

Templates that are too rigid can restrict creativity, while overly loose guidelines can lead to inconsistency. A balance ensures your brand remains recognisable while allowing room for creativity.

Visual hierarchy and structure

Strong branding templates include clear visual hierarchy guidelines, ensuring your content is easy to read and visually engaging.

This involves defining header sizes, body text styles, image placement, and logo positioning across all designs.

A well-established structure within your templates speeds up the design process while maintaining clarity for your audience.

For example, your Instagram post templates should have a consistent placement for logos, colors for CTA buttons, and a clear typographic hierarchy to guide your audience’s attention.

Brand personality integration

Your branding templates should reflect your brand personality, ensuring that your tone and emotional appeal are visually and verbally aligned.

For instance, a playful brand may use vibrant colors and rounded typography, while a luxury brand may use muted tones and elegant serif fonts.

Integrating brand personality into your templates helps your audience form an emotional connection with your business.

To achieve this, pair your design elements with your voice and tone guidelines, ensuring all content aligns with your brand’s emotional positioning.

Ease of use and accessibility

Branding templates should be easy for your team to use, regardless of their design experience.

A well-structured free brand kit template will include editable files (in Canva, Figma, or PowerPoint) with clear instructions, locked brand elements, and guidelines on how to customise them without deviating from the brand system.

Accessibility also involves ensuring your templates are stored in a central location (like Notion, Google Drive, or your brand asset management system) so your team can easily find and use them.

Adaptability for campaigns

While core branding templates maintain consistency, you may need campaign-specific variations to match different seasons, product launches, or events while retaining your brand’s identity.

For example, you may have a holiday campaign template using your brand colors with festive elements while maintaining your logo placement and typography.

Creating these adaptable templates in advance allows you to maintain consistency while keeping your content fresh and relevant.

Brand kit examples from global companies

Seeing how established brands structure their branding templates and brand kits can guide you in creating yours with confidence and clarity. Here are inspiring brand kit examples from global companies known for their visual consistency and strategic branding:

Slack

Slack’s brand kit is a masterclass in clear guidelines and creative flexibility.

Their branding templates include detailed logo usage instructions, extensive color palettes with clear accessibility guidance, typography specifications, and usage contexts for different platforms.

Slack also provides examples of how their vibrant color system adapts across digital and physical spaces, ensuring consistency in every touchpoint while maintaining a human, approachable feel.

Spotify

Spotify’s brand kit focuses on adaptability and bold simplicity. Their branding templates highlight the use of vibrant green color, dark backgrounds, and consistent typography while allowing flexibility in campaign designs.

Spotify’s guidelines also include instructions for using photography and graphic elements, ensuring their brand personality is maintained across global campaigns, playlists, and product interfaces.

NASA

NASA’s brand kit, despite being a government organisation, showcases high-level brand consistency.

Their branding templates and style guidelines detail correct logo usage (the NASA ‘meatball’ and ‘worm’ logos), typography, color systems, and placement instructions, ensuring the brand remains professional and recognisable across scientific publications, merchandise, and media communication.

Google

Google’s brand system is comprehensive yet flexible, using a minimalist approach with a focus on clarity, colour, and simplicity.

Their Material Design guidelines provide a framework for consistent branding across all products while allowing each product team to customise within the brand structure.

Google’s branding templates also incorporate motion guidelines, ensuring seamless, recognisable animations in their UI interactions.

Mailchimp

Mailchimp’s brand kit is playful, expressive, and structured to maintain its distinct personality across channels.

Their branding templates detail color palettes, custom illustrations, photography guidelines, and tone of voice, balancing creativity and consistency to remain memorable. Mailchimp ensures its branding remains human while being scalable for campaigns, emails, and app interfaces.

Conclusion

Creating a strong brand identity requires more than a logo; it demands a consistent, flexible, and scalable system that ensures your audience recognises and trusts your business across every touchpoint.

Building and using branding templates helps you achieve this while saving time, maintaining quality, and allowing your team to produce content confidently.

Branding is an investment in your business’s perception and long-term growth. Take the next step by downloading and building your free brand kit template to begin your journey toward a consistent and memorable brand.

Frequently asked questions

What are the 4 C’s of branding?

The 4 C’s of branding are Clarity, Consistency, Competitiveness, and Credibility.

• Clarity ensures your brand message is clear to your audience.
• Consistency maintains your visual and verbal identity across all platforms using structured branding templates.
• Competitiveness helps you stand out in your market through distinct positioning and design.
• Credibility builds trust, ensuring your audience can rely on your brand promise.

Using your free brand kit template helps maintain these 4 C’s by creating a unified system your team can follow effortlessly.

What is the 3 7 27 rule of branding?

The 3-7-27 rule of branding suggests that:

• It takes 3 seconds for your brand to make a first impression.
• It takes 7 seconds for people to begin to recognise your brand.
• It takes 27 seconds for people to form a basic opinion about your brand.

Using consistent branding templates helps you make the most of these critical first moments, ensuring your colours, typography, and tone of voice are aligned to leave a memorable impression.

What are branded templates?

Branded templates are pre-designed layouts and frameworks that incorporate your brand’s colors, logos, typography, and design elements, ensuring every piece of content you produce aligns with your brand identity.

They save time, maintain consistency, and allow teams to produce content quickly while preserving a professional appearance.

Examples include social media post templates, presentation slide templates, newsletter headers, and website banners. You can start building these using a free brand kit template to create a centralised brand system for your business.

What are the 3 C’s of branding?

The 3 C’s of branding are Clarity, Consistency, and Constancy.

• Clarity: Your brand’s message and visual identity should be clear and easily understood.
• Consistency: Maintaining uniform visuals, tone, and messaging across all platforms using structured branding templates.
• Constancy: Being present and visible in your audience’s mind consistently over time.