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Landing pages are your website’s silent sales warriors. Whether you are selling a course, promoting your SaaS tool, or collecting leads, a landing page is the gateway to conversions.

It is where visitors decide whether to trust you, sign up, or click away.

Investing in the best landing page templates allows you to skip the struggle of designing from scratch while ensuring your pages remain visually compelling, responsive, and optimised for conversions.

Using responsive landing page templates ensures your page adapts to all devices, maintains speed, and helps retain visitors who expect seamless experiences.

With countless website landing page templates available, choosing the right one from Design Journal becomes critical to meeting your business goals.

20 Best landing page templates

Discover a curated selection of the best landing page templates designed to boost conversions and engage visitors. Whether you’re launching a product or building your brand, these templates are optimized for success.

1. Mailchimp

Mailchimp offers some of the best landing page templates for marketers who want quick, conversion-focused pages with built-in email integration.

Their templates are responsive landing page templates that allow you to capture leads, promote offers, and even sell products directly.

The drag-and-drop editor makes customisation easy for beginners and pros alike.

Mailchimp’s website landing page templates come with sign-up forms, promo blocks, and social sharing built-in, ensuring your landing page stays connected with your marketing funnels.

You also benefit from analytics and automation tools that make measuring performance seamless.

Download Mailchimp’s landing page templates now.

2. Envato

Envato’s ThemeForest marketplace is a goldmine for the best landing page templates.

From creative startups to SaaS launches, you’ll find thousands of website landing page templates that are fully responsive, SEO-optimised, and easy to customise.

Envato’s responsive landing page templates often come with premium design elements, animations, and integrations for tools like Mailchimp, HubSpot, or WordPress.

Many templates include lifetime updates and customer support.

Explore Envato landing page templates here.

3. Unbounce

Unbounce specialises in conversion-focused landing pages.

They provide some of the best landing page templates designed by CRO experts.

Each template is mobile-responsive and tested for high conversion rates, with built-in A/B testing features.

You can drag, drop, and publish landing pages without developers, integrating seamlessly with your CRM or email tools.

Unbounce’s dynamic text replacement also boosts PPC relevance.

Try Unbounce landing page templates now.

4. Canva

Canva is widely known for design simplicity, and it also offers user-friendly website landing page templates for quick campaigns.

Their drag-and-drop builder lets you create beautiful, responsive landing page templates in minutes, even if you’re not a designer.

These templates are perfect for entrepreneurs, educators, and small businesses who need stylish, effective landing pages with minimal setup.

Create landing pages with Canva templates today.

5. Leadpages

Leadpages provides some of the best landing page templates for entrepreneurs and small businesses.

The library includes responsive landing page templates that are high-converting and easy to customise with their intuitive builder.

Leadpages templates come with pop-ups, alert bars, and lead capture forms. Plus, their analytics tools help you optimise your landing page for better conversions.

Access Leadpages landing page templates here.

6. One Page Love

One Page Love curates unique one-page website landing page templates perfect for startups, portfolios, and personal branding sites.

Each template focuses on minimal design with responsive structures for all devices.

It’s an ideal source for creative professionals who want stylish, clutter-free landing pages that load fast and keep the user focused.

Download One Page Love templates now.

7. Landingfolio

Landingfolio is a collection of the best landing page templates and real-world examples.

It’s a favourite among designers looking for inspiration and ready-made responsive landing page templates that follow best practices.

Many templates come with sign-up forms, pricing sections, testimonials, and clean UI blocks for easy customisation.

Get inspired with Landingfolio templates.

8. Figma

Figma is every designer’s go-to tool for creating and sharing responsive landing page templates.

Many designers release community-made website landing page templates on Figma that you can copy, edit, and export as needed.

Figma landing page kits help teams collaborate live, tweak layouts, and hand off clean designs to developers for easy deployment.

Browse Figma landing page templates now.

If you are a new founder or starting any digital business, these Figma business plugins will make your life easy.

9. Wix

Wix’s drag-and-drop website builder comes with dozens of pre-made, responsive landing page templates.

Whether you’re launching a new product, collecting RSVPs, or running a limited-time promo, Wix has a design for you.

Each template is easy to customise without code and comes mobile-ready with SEO settings included.

Start with Wix landing page templates today.

10. Shopify

If you run an online store, Shopify’s landing page templates are perfect for promoting special offers, flash sales, or new product launches.

These website landing page templates are responsive and designed for e-commerce conversions.

Shopify’s landing page builder apps and themes help you add promo banners, timers, and trust badges for social proof that boost buyer confidence.

Download Shopify landing page templates now.

Explore Design Journal’s exclusive curation of Shopify ecommerce themes and the best shopify templates for your modern business.

11. WordPress

WordPress offers some of the best landing page templates through its vast ecosystem of themes and plugins, helping you build fully responsive landing page templates for any campaign without starting from scratch.

With page builders like Elementor, Divi, or Gutenberg, you can design, tweak, and launch conversion-focused pages that look professional and perform well across devices.

WordPress website landing page templates allow seamless integration with SEO plugins, CRM systems, and email marketing tools, making your campaigns easier to manage while keeping your pages fast and visually engaging.

Download WordPress landing page templates here.

12. ThemeWagon

ThemeWagon provides cleanly coded, lightweight, and responsive landing page templates ideal for startups, SaaS products, and eCommerce launches.

Their best landing page templates include visually engaging hero sections, CTA placements, and trust sections designed to convert visitors effectively.

With ThemeWagon, you can easily customise website landing page templates using HTML, Bootstrap, or Tailwind frameworks, ensuring your landing pages load fast while looking premium.

Explore ThemeWagon landing page templates now.

13. Colorlib

Colorlib offers a library of free and premium website landing page templates suitable for agencies, app showcases, and service promotions.

Known for clean design and simplicity, Colorlib’s best landing page templates include features like hero banners, testimonials, and email sign-up forms to help capture leads effortlessly.

Their responsive landing page templates ensure your pages look beautiful and functional on every device while maintaining strong SEO foundations for organic growth.

Download Colorlib landing page templates now.

14. Zoho

Zoho offers responsive landing page templates that integrate directly with Zoho CRM, allowing businesses to capture, score, and nurture leads without friction.

Their best landing page templates feature intuitive editors, customisable layouts, and in-depth analytics for tracking conversions.

Using Zoho’s website landing page templates ensures your marketing efforts are seamlessly connected to your sales pipeline, allowing effective A/B testing and automation for your campaigns.

Create landing pages with Zoho templates here.

15. HubSpot Ecosystem

HubSpot’s best landing page templates are designed for marketers aiming to create high-converting pages with ease.

Integrated with HubSpot’s CRM, email workflows, and analytics, these responsive landing page templates allow you to manage lead capture and nurturing without switching platforms.

Each website landing page template in HubSpot can be easily personalised to user behaviour, ensuring higher conversion rates while aligning with your overall inbound marketing strategy.

Try HubSpot landing page templates now.

16. Framer

Framer offers interactive and visually dynamic responsive landing page templates perfect for startups and SaaS businesses wanting modern, high-fidelity landing pages.

Their best landing page templates come with advanced animation capabilities, micro-interactions, and design flexibility without heavy coding.

Framer’s website landing page templates allow fast iteration and direct publishing, helping you launch beautifully interactive landing pages that keep visitors engaged and interested.

Explore Framer landing page templates today.

17. Webflow

Webflow provides highly customisable, responsive landing page templates designed for teams wanting a visual-first approach to website building while generating production-ready code.

Their best landing page templates feature modular design systems, ensuring consistency across campaigns.

These website landing page templates integrate seamlessly with SEO tools, CMS capabilities, and advanced analytics, making Webflow ideal for designers, agencies, and businesses seeking design freedom with performance.

Browse Webflow landing page templates now.

18. ConvertFlow

ConvertFlow offers best landing page templates optimised for personalisation and advanced targeting.

Their responsive landing page templates are ideal for creating quizzes, multi-step forms, and conditional offers to increase conversions.

ConvertFlow’s website landing page templates connect easily with CRMs and email marketing tools, allowing you to build dynamic landing pages tailored to user segments for higher engagement and lead generation.

Start using ConvertFlow landing page templates now.

19. WpAstra

WpAstra provides lightweight, fast-loading, and responsive landing page templates for WordPress users.

Their best landing page templates are included within the Astra Starter Templates collection, working seamlessly with Elementor, Beaver Builder, and Gutenberg.

With Astra’s website landing page templates, you can design clean, SEO-friendly, and high-converting landing pages while maintaining website speed and design consistency across your brand.

Download WpAstra landing page templates here.

20. GetResponse

GetResponse offers a comprehensive suite of best landing page templates tied to its email automation ecosystem.

Their responsive landing page templates are designed for webinar promotions, product launches, and lead magnet campaigns, ensuring your landing pages convert effectively.

Using GetResponse’s website landing page templates, you can build, test, and optimise landing pages with integrated analytics and A/B testing to refine your campaigns over time.

Create landing pages with GetResponse templates now.

Components of a responsive landing page template

Understanding the essential components of responsive landing page templates will help you evaluate, customise, and use them effectively for your campaigns.

Hero section with clear value proposition

The hero section is the first thing visitors see. It must be clean, visually striking, and communicate your offer clearly within seconds.

A powerful headline, a supportive subheadline, a high-quality image or video, and a strong CTA are the essentials.

For instance, if you are promoting a webinar, your headline could state the benefit of attending, while the subheadline offers additional context.

A striking CTA like “Reserve Your Seat Now” will guide visitors to take immediate action.

Mobile-responsive design

Mobile devices account for over 60% of global website traffic, making responsiveness non-negotiable.

Responsive landing page templates automatically adjust to different screen sizes, maintaining readability, structure, and design quality across devices.

Check for templates with flexible grid systems, scalable images, and adaptive typography to ensure your landing pages perform optimally on smartphones and tablets, reducing bounce rates and improving lead generation.

Fast loading speed

Speed directly affects conversion rates. A one-second delay can reduce conversions by 7%, which makes using website landing page templates optimised for fast loading essential.

Look for templates built with clean code, optimised image handling, and lightweight frameworks like Tailwind or Bootstrap to keep your landing pages fast without compromising on visuals.

Trust-building sections

Trust badges, testimonials, and social proof are essential for building credibility on landing pages.

Best landing page templates often include these sections pre-styled so you can add reviews, user logos, security seals, and awards without extra design effort.

Utilising these sections strategically increases the likelihood of conversions as visitors feel assured they are making a safe and credible choice.

Effective CTA buttons

CTA buttons are the most critical interactive elements on your landing page.

They should stand out visually and use action-oriented, benefit-driven text like “Get Started Free,” “Download Now,” or “Book a Demo.”

The best landing page templates come with high-contrast buttons, hover effects, and micro-interactions to encourage clicks while guiding users clearly through your conversion funnel.

Customisable lead capture forms

Lead forms are essential for collecting user data for newsletters, demo requests, or gated content downloads.

Your landing page template should include customisable, minimalistic forms that are easy to integrate with email marketing tools like Mailchimp, HubSpot, or ConvertKit.

Ensure forms have clear instructions, minimum fields, and are mobile-friendly for better user experience and improved lead collection rates.

SEO-optimised structure

A landing page without search engine optimisation can lose organic potential.

Choose responsive landing page templates with semantic HTML structure, schema markup options, and pre-configured meta tags for titles and descriptions to improve search visibility.

Optimising your landing page for SEO will help attract organic traffic without relying entirely on paid advertising.

Visual content blocks and media sections

Using images, videos, and infographics helps break up text and make your message engaging.

The best landing page templates come with pre-defined visual sections for media placement without impacting page speed.

For SaaS or product-based businesses, use explainer videos or product showcase carousels to demonstrate your offer visually, increasing user understanding and conversion rates.

Integrated analytics and tracking options

To measure your landing page’s effectiveness, you need to track performance through Google Analytics, Hotjar, or Facebook Pixel.

Templates with built-in placeholders or easy integration for analytics scripts make monitoring user behaviour seamless.

This ensures you can iterate and improve your landing pages over time for higher ROI.

Conclusion

Selecting the best landing page templates is not merely about design aesthetics; it is about achieving business goals with efficiency.

By leveraging responsive landing page templates, you ensure your site adapts to user needs across devices while maintaining high conversion rates, reducing bounce rates, and improving your SEO efforts.

From compelling hero sections and customisable lead forms to integrated trust signals and speed optimisation, these website landing page templates help you focus on what matters most: building your audience and increasing your revenue.

Frequently asked questions

What are the best landing page templates?

The best landing page templates are those that are responsive, fast-loading, and designed with conversion-focused sections such as hero banners, CTAs, testimonials, and lead capture forms.

They should be easily customisable, SEO-friendly, and compatible with popular CMS platforms.

Why should I use responsive landing page templates?

Responsive landing page templates ensure your landing pages look and function perfectly on all devices, including smartphones and tablets.

This helps reduce bounce rates, improve user experience, and increase conversions, as most traffic now comes from mobile devices.

Where can I find website landing page templates to download?

You can find website landing page templates on platforms like ThemeForest, Framer, Webflow, and WordPress marketplaces.

These templates are designed to be plug-and-play with options to customise layouts, colours, fonts, and integrate with your marketing stack.

How do landing page templates help in improving conversions?

Landing page templates help improve conversions by providing a well-structured, visually engaging layout optimised for user behaviour.

With predefined sections for trust signals, strong CTAs, and lead capture forms, these templates reduce design and testing time, helping you launch campaigns faster and drive results efficiently.

Best Landing Page Templates To Download And Buy

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Jayshree Ochwani

Inspire the next generation of designers

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