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In the world of ecommerce, the final step of the buying journey is crucial – the checkout page. A well-designed checkout page can be the difference between a completed sale and an abandoned cart. That’s why we’re bringing you a curated list of the best checkout pages in 2025.

These real-world examples from leading brands will help you understand what works and why, so you can apply these principles to your checkout page design.

A great checkout page design isn’t just about aesthetics – it’s about functionality, clarity, and building trust with your customers.

From luxury retailers to household names, these checkout page design examples showcase innovative layouts and user-friendly features that set the standard for high-converting ecommerce sites.

In this Design Journal inspiration guide, you’ll find:

Over 25 inspiring checkout page design examples
A breakdown of the essential features of a good checkout page
Tips for applying these best practices to your ecommerce site

What makes a good checkout design?

Before diving into the best checkout pages, let’s explore the fundamentals of a winning checkout page design. Whether you’re selling fashion, electronics, or home goods, these best practices apply across the board:

Simplicity and focus:
A great checkout page design is clean and clutter-free. Remove unnecessary steps or elements that could distract your customers from completing their purchase.

Clear progress indicators:
Show customers their current position in the checkout process. Progress bars or step-by-step markers reduce anxiety and make it easier for shoppers to understand what’s next.

Trust-building elements:
Utilize SSL security badges, recognizable payment gateway logos, and concise messaging to reassure users that their payment is secure and safe.

Mobile optimization:
With more shoppers making purchases on their phones, a mobile-friendly checkout page design is essential. Responsive forms and simple navigation keep the process smooth.

Guest checkout option:
Don’t force users to create an account! Offering a guest checkout can dramatically improve conversions and reduce cart abandonment.

Auto-fill and address validation:
Speed up the checkout process with innovative form features like auto-fill, address validation, and easy editing.

Order summary and clarity:
An order summary with product thumbnails and transparent pricing removes doubt and reduces last-minute hesitations.

Smart upsells and cross-sells:
If implemented subtly, these features can enhance the average order value without disrupting the flow.

By focusing on these essentials, you can create a checkout page design that’s not just functional but also delightful and conversion-focused.

Best checkout pages

Let’s explore the best checkout pages from top brands and learn how they bring these principles to life!

1. Peloton

Peloton’s checkout page skillfully caters to both high-ticket hardware buyers and fitness subscription customers. It features financing options like Affirm, alongside a clear breakdown of one-time costs converted into monthly payments.

The inclusion of a 100-day free trial badge reassures hesitant buyers and positions the product as accessible and risk-free.

The layout keeps clutter to a minimum, featuring a focused form layout that includes email, shipping, and payment details, accompanied by essential order information.

Adding live chat support and a “30-day home trial” reminder enhances customer confidence. The subtle upsell of warranty coverage is timed well, not disruptive but visible, indicating thoughtful execution of checkout page design best practices

2. Everlane

Everlane utilizes a step-driven format with expandable sections, which reduces cognitive load and enables fast navigation.

The checkout utilizes Shop Pay and PayPal badges, promoting express checkout and enhancing conversion, particularly on mobile devices.

Behind the scenes, the company has streamlined its complex checkout through data-led insights and design optimization.

By embracing smart payment integrations and a clear, minimal layout, Everlane exemplifies responsive design and user-friendly checkout page design.

3. Flo Living

Flo Living’s checkout page is brand-consistent and intentionally designed for clarity. It utilizes clean drop-down menus for shipping and product selections, as well as integrated autofill, to reduce friction.

Additionally, a persistent chat button provides immediate customer support, enhancing trust.

Visual consistency with brand colors and messaging ensures a cohesive experience. The streamlined process enables customers to purchase supplements with confidence and efficiency.

4. Allbirds

Allbirds’ checkout streamlines navigation, resembling Shopify’s uncluttered one-page flow. The page highlights express checkout buttons and includes guest checkout options, along with a visible order preview and examples of best checkout page design.

Strategically placed PayPal badges and clear terms and conditions further boost credibility.

The balance between simplicity and functionality makes it a top-tier example of an adequate checkout flow.

5. Nixon

Nixon’s checkout stands out with its detailed but uncluttered cart summary, promo code field, and prominent trust seals.

There’s a visible progress bar and accessible customer service contact information, ensuring clarity and reassurance at every step.

Cart edits and free shipping notifications are precise, minimizing friction. The channel-appropriate support options reflect their brand value of reliability and high-quality design.

6. Infinite CBD

Infinite CBD provides users with reassurance through visible SSL badges and customer support links.

The flow is intuitive, with concise forms and minimal form fields, reducing friction for first-time CBD buyers who may be cautious about purchase security and legality.

Techniques like auto-fill and simplified layout make this one of the best checkout pages, combining reassurance with ease of use.

7. Casper

Casper’s checkout layout presents order summaries in fixed side panels, allowing customers to cross-check total costs easily.

The inclusion of a chatbot ensures last-minute concerns are addressed directly. Their refund promise, displayed at checkout, adds a layer of trust.

Minimalist design and clean typography maintain focus on purchase completion while subtly reinforcing brand values of quality and customer-centricity.

8. Samsung

Samsung differentiates its checkout design by revealing fields progressively, only when needed. Promo codes and various payment options, including installment plans, are set naturally “on demand.”

Additionally, the page features trust seals prominently alongside wishlist and cart editing capabilities.

Users can edit their cart in real-time while seeing live shipping options, making this one of the most dynamic and the best checkout page design examples.

9. Bonobos

Bonobos offers a personalized checkout experience with a clean layout and intuitive suggestions, including sizing adjustments and additional product recommendations.

The copy retains brand voice, keeping the shopper engaged and aligned with the brand’s tone throughout.

Subtle cross-sells and mobile-optimized features make this checkout both functional and on-brand, reflecting a mature, customer-first approach.

10. At Perry’s

At Perry’s checkout reflects the luxury of its jewelry collections. The layout employs refined, muted tones and minimalist typography, conveying a high-end feel without overwhelming the customer with information.

The design eliminates distractions, such as headers and navigation, during checkout, keeping the focus on the purchase.

Visible trust cues—such as clear shipping timelines and refund policy notices—reinforce credibility, which is essential for high-value purchases.

The page is also mobile-responsive: field spacing and font sizes adapt neatly to smaller screens, ensuring users can easily enter billing and shipping information.

By incorporating one-page flow and eliminating unnecessary steps, this best checkout page provides an elegant, seamless checkout experience aligned with their brand positioning.

11. Couture Candy

Couture Candy’s checkout adopts a multi-step form, starting with guest login, followed by shipping options, and concluding with payment, delivering a clear sense of progress.

They prominently display express checkout badges, such as PayPal, minimizing input friction and catering to high-intent buyers. Each stage retains a compact cart overview, ensuring users always know what they’re buying as they move forward.

Visual continuity is maintained through brand-colored accents and stylish typography, ensuring a consistent experience.

The layout is clean and functional, striking a balance between elegant presentation and usability, and an effective use of checkout page design examples.

12. Quip

Quip facilitates a seamless checkout process that supports both one-time and subscription purchases.

The design dynamically adjusts based on user choice—if they opt for subscription, relevant options appear immediately.

Intuitive form layout, combined with innovative features like address auto-fill, streamlines the process.

The clean interface, paired with clear section headings and helpful UX writing, ensures users know precisely what they’re signing up for—be it a dental product or a subscription. This flexibility is a strong example of the best checkout page design.

13. Zara

Zara uses a minimalist checkout page with crisp white backgrounds and bold black text for readability—an approach noted in ecommerce design guides as ideal for clarity.

The process is segmented into simple steps, with a progress indicator at the top showing exactly where the customer is and what remains.

However, user feedback has highlighted significant shortcomings, including a poor mirror-style overlay UI on some self-service kiosks that causes legibility issues and touchscreen misalignment.

Still, the streamlined online checkout process represents modern minimal checkout design, even if offline or kiosk experiences may falter.

14. Happy Socks

Happy Socks introduces a playful twist with a slide-out sidebar checkout. Clicking the cart icon doesn’t redirect users; instead, a panel glides in from the side, displaying the entire checkout flow in vertical scroll format.

They cleverly gamify the experience by showing customers how close they are to free shipping using a progress bar, encouraging increased spending without disrupting the user flow.

The vibrant brand colors carry through the panel, giving a fun yet functional experience. Form fields are well-spaced, visually appealing, and mobile-responsive, demonstrating how this best checkout page design aligns with a brand’s personality.

15. Glossier

Glossier’s checkout utilizes a conversational, step-by-step interface, prompting users for information in natural language rather than overwhelming them with forms.

It begins with email and shipping info, followed by shipping method, and then payment—all laid out with mobile-first friendliness in mind.

They also integrate useful features: autofill services, express checkout options, and a floating mini cart summary.

Post-purchase communication—such as order confirmation and shipment updates—is smooth and aligned with the in-checkout experience, fostering trust and ongoing customer engagement.

Reddit discussions confirm user awareness of minor UX hiccups, such as opting for add-ons (e.g., freebies) during checkout—an essential insight into real-world user interactions.

16. Nike

Nike’s single-page is the best checkout page and a great case study in efficiency, as it groups fields into simplified sections and supports inline validation.

A persistent cart summary ensures users never lose sight of their purchases. The high-contrast “Place Order” button is impossible to miss, improving CTA usability.

Security badges (e.g., Norton) are placed strategically to boost trust. A combination of live chat, a visible returns link, and expressive cart feedback (such as “added to bag” pop-ups) reinforces confidence and reduces friction.

17. Dollar Shave Club

Dollar Shave Club’s checkout blends function and brand voice. The layout is conversational, with witty copy guiding users through each step.

Social login options and prominent trust icons minimize friction. The order summary is vibrantly highlighted, boosting awareness and reinforcing brand identity.

This best checkout page example is optimized for subscriptions, featuring clear options for shipment frequency, easy swapping, and prominent alerts about shipping cycles, all without complicating the user experience.

18. Chubbies

Chubbies delivers a cheeky, vibrant checkout experience echoing its fun brand identity. Bright colors like orange, punchy microcopy, and visuals keep the tone light.

The form’s compact nature means edits can happen inline, with all order details visible alongside input fields.

Essential elements—such as discount codes and shipping summaries—are clearly presented, reducing surprises. Their mobile optimization ensures the fun aesthetic doesn’t compromise usability.

19. Sierra Designs

Sierra Designs prioritizes clarity and communication throughout the checkout process. Each form field is well-spaced, featuring embedded FAQs, live chat, and trust information, including guaranteed return policies and shipment timelines—essential for outdoor gear purchases.

The page strikes a balance between dense content and readability. Providing key info at each stage reassures buyers, reducing friction and improving purchase confidence.

20. Brandless

Brandless is the best checkout page, executing minimalism brilliantly. A clean one-page flow from cart to completion, no account creation required, and only essential form fields. Payments—credit card and PayPal—are handled clearly and succinctly.

Order and shipping info are upfront; use of whitespace prevents overload. They demonstrate how a pared-down checkout page design can perform exceptionally well.

21. MVMT

MVMT’s checkout page design exudes a sleek, minimalist luxury that mirrors its premium watch collections. The user interface features spacious layouts, crisp typography, and high-resolution product imagery, evoking a sense of style and craftsmanship.

A sidebar design keeps the cart summary persistently visible without overwhelming users, subtly anchoring attention to their selections throughout the checkout journey.

Functionally, MVMT shines with guest checkout, clean guest or account login options, and editable cart items—especially appreciated by mobile users.

They offer a variety of trusted payment methods (cards, PayPal, and possible financing options), catering to customer preferences. The reduced form fields, guided progressively, minimize friction while maintaining the aspirational brand tone.

22. Bed, Bath & Beyond

Bed Bath & Beyond’s checkout experience is built on clarity and convenience, making it ideal for households and hybrid shoppers.

Their one-page guest checkout layout features distinct sections, highlighted promo-code fields, and clear messaging around loyalty and rewards, prompting account creation without forcing it.

UI design favors block sections with alternating background shading, making the form easy to scan and navigate.

A prominent progress indicator reminds users about their remaining steps, while shipping options include in-store pickup, serving both online and offline shoppers.

Although they could benefit from stronger visual security elements, the current checkout page design format effectively addresses key UX priorities.

23. Crate & Barrel

Crate & Barrel is the best checkout page that delivers an enclosed, distraction-free checkout layout, removing site navigation and extraneous elements to focus attention squarely on order completion.

The inclusion of a clear progress bar and guest checkout link ensures users feel in control throughout the flow.

Their sidebar summary remains visible across both desktop and mobile, offering easy cart editing and promo code entry points.

Checkout fields are logically grouped (shipping, billing, payment), and the “same as shipping” checkboxes minimize redundancy, resulting in a seamless experience that aligns with design best practices.

24. Crazy Cups

Crazy Cups utilizes vibrant color contrasts—predominantly yellow highlights around the order summary—to draw attention and keep pricing at the forefront.

Input fields are well-spaced, featuring mobile-optimized designs that facilitate quick completion. The layout incorporates SSL and payment trust badges, as well as a mini FAQ near the form to answer last-minute questions before purchase.

This bright and lively look reflects the brand’s personality, demonstrating how creative checkout flows can reinforce identity without compromising conversion optimization. Their use of color theory to guide focus is a smart takeaway from this checkout page design example.

25. Amazon

Amazon’s best checkout page design continues to define checkout fluidity, offering guest checkout and one-click purchases to accelerate conversions.

The flow supports multiple payment methods, including bank and EMI options, as well as gift wrapping and shipment customization, all while keeping item and pricing summaries visible at every stage.

Their interface utilizes inline validation, regular security badges, and microcopy to reassure users during form completion. Even the button size and placement are strategically tuned—“Buy Now” may appear smaller, but it is brain-tested for high-intent responses.

Amazon’s abandonment of Just Walk Out in full-scale grocery reveals a preference for visible tally and trust-building UI.

26. ERDEM

EREDEM’s checkout page design is a case study in minimalist luxury. Soft neutral palettes, fine typography, and whisper-quiet form layouts mirror the high-end fashion experience.

It follows a linear one-page format with guest checkout, ensuring no step feels rushed or overcomplicated.

Trust symbols—like SSL and payment logos—are present but visually muted, preserving aesthetic purity.

The result is a refined checkout that aligns perfectly with the brand, showing that elegance and usability can coexist gracefully in premium retail.

27. Lord & Taylor

Lord & Taylor presents a hybrid approach of style and substance in its checkout design. Visitors can seamlessly switch between guest and account login, with an expandable cart summary visible alongside form fields.

Logical field grouping (personal info, shipping, billing, payment) guides the eye and reduces friction.

Trust cues—return policy links, SSL seals—are integrated without overpowering the design.

The outcome is a clean, visually appealing checkout that balances brand heritage with modern UX needs, earning its place among the best checkout pages.

Conclusion

In the competitive world of e-commerce, having one of the best checkout pages can make all the difference in converting browsers into buyers.

As we’ve seen from these diverse checkout page design examples—from luxury fashion at ERDEM to household essentials at Bed, Bath & Beyond—successful checkouts prioritize clarity, trust, and frictionless navigation.

These pages don’t just complete transactions; they extend brand storytelling and build confidence in the brand.

Whether your site aims for high-end minimalism or playful vibrancy, the core principles remain the same: reduce steps, reassure with trust cues, and delight users with intuitive, well-organized flows.

Studying these examples can help refine your checkout page design to ensure you’re not just following trends but setting new standards for ease and efficiency.

Frequently asked questions

What makes a checkout page design successful?

A successful checkout page design reduces user friction by simplifying forms, showing evident progress, and removing unnecessary distractions. Trust indicators (such as SSL badges), concise copy, and mobile-optimized layouts are also key to guiding users smoothly through the purchasing process.

Why should I care about optimizing my checkout page?

Even minor tweaks in your checkout can dramatically boost conversions. A well-designed page can reduce abandonment rates, improve customer trust, and ultimately increase revenue.

What are some of the best checkout pages I can look at for inspiration?

Some of the best checkout pages include Amazon’s fluid one-click buy, Nike’s minimalist yet secure checkout, and Zara’s clean layout. Each offers a different perspective on how design choices support seamless transactions.

How can I implement these checkout page design examples on my site?

Start by analyzing your current checkout flow: are there too many steps? Is the layout consistent with your brand? Then, incorporate proven elements like progress indicators, trust badges, and autofill to streamline the process. Finally, test on both desktop and mobile devices to ensure usability across all platforms.

Should I focus on one-page or multi-step checkout?

There’s no one-size-fits-all answer—it depends on your products and audience. One-page checkouts are faster and ideal for impulse buys.

At the same time, a multi-step approach can be more effective for complex or high-ticket items, allowing you to gather more detailed shipping and payment information while minimizing cognitive overload.

25+ Best Checkout Pages To Get Inspiration This Year

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Ayushi Verma

Inspire the next generation of designers

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