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A well-developed blog design is crucial for enhancing readability, user experience, and brand authority.

Your readers will want to read your articles more, find relevant content quickly, and relate more to your brand. These advantages translate into higher retention and conversion rates.

However, doing it is easier said than done.

A typical blog, whether branded or personal, has multiple design elements, such as the header, layout, typography, and color scheme.

Teams must get them all right and synchronized to attract, retain, and convert the desired audience.

Thankfully, you don’t have to reinvent the wheel.

Best blog designs in 2025

In this article, let’s look at 15 impactful blog designs from which to take inspiration in 2025.

Octet Design Journal

Octet Design is a UI UX design agency that builds intuitive interfaces for mobile apps, desktop software, and web tools. As you may imagine, they’ve spared no effort in making their Journal, or as they call it, ‘the Octet Design Journal,’ a work of art.

Three interesting elements that make the Octet Design Journal unique are:

Categories in the header: Readers can quickly scroll through the latest articles based on their topic of choice. Additionally, the primary header of the page allows visitors to visit the Studio and the Academy for more content.
Large cards as lists: At once, you can only view a few articles when glancing through Octet Design’s blog page. This can hold the reader’s attention more effectively on a post rather than give them cognitive load
Category and author link: Each article on the Journal page allows you to explore that category or check out other articles written by the same author. It further enhances the navigation and user experience.

Growfusely

Growfusely is a SaaS SEO agency specializing in content marketing and digital PR.

Their blog editors have made great efforts to ensure visitors get insights into content marketing effectively.

Here’s how Growfusely’s simple blog design stands out:

Large thumbnails: The featured images are presented as huge tiles on the blog page, which can draw attention to the articles more effectively.
Sticky visuals: Growfusely’s blog features a section dedicated to infographics, a category of content that can naturally boost retention. Readers who are casually browsing are more likely to check out the graphics.
Expert-led content: As you scroll down the blog, you will find plenty of expert-led interviews. This enhances the site’s authority and encourages visitors to click and read.

9to5Mac

9to5Mac is one of the leading news websites that cover everything related to Apple Inc., including its products and cloud services (Apple ecosystem).

You can also find tips and tricks to make the most out of your Apple devices.

The blog design stands out due to:

Simplistic design: Like Apple products, the blog covering its stories maintains a minimalistic look with plenty of whitespace, enhancing the reading experience. The black letters on a white background provide ample contrast, further reducing eye strain.
Popular at the top: Unlike many blogs, 9to5Mac starts its blog page with recent articles that resonate most with its audience. This can effectively retain visitors by immediately serving them with something useful.
Collapsible dropdowns: The header menu elements represent different aspects of Apple Inc., which have submenus within them. Readers can easily navigate to their topic of choice, whether it is MacBook Pros or Apple Music.

Nike

Nike is a renowned athletics brand that specializes in quality sports gear. Their blog is excellent for learning more about sports, nutrition, and competitiveness.

What’s more interesting is how they have presented those articles engagingly and creatively.

Here are the things in Nike’s blog designs that stand out:

Visual heavy: Almost all of the articles on Nike’s blog page are accompanied by an attractive thumbnail. Moreover, the thumbnails are typically larger than most blogs on this list, drawing more attention to the story and increasing retention.
Sliders for each category: You can scroll or swipe left to right to find more articles under a particular tag. This increases the likelihood of the visitor finding something relevant and staying on the website longer.
Handy top header: Nike has incorporated clever design elements in its header that are activated via scrolling. When scrolling downward, you’ll see different blog post categories, enabling more straightforward navigation.

Ramp

Ramp is a fintech company that helps businesses and enterprises manage their monetary resources effectively.

Its blog has been designed around its target audience’s preferences and brand objectives.

The blog page design retains the audience with the following:

Featured articles slideshow: The first element of Ramp’s blog page shows the five best articles recently written in slides. These articles are already popular among the audience and are most likely to attract new visitors.
Quick tag-based browsing: You can find the latest insights on a topic you’re interested in with a click or tap. Right next to it, they’ve shared the ‘Editor’s picks,’ which is a different way of recommending other high-performing articles.
Attractive thumbnails: Every article on the blog page has a thumbnail that helps you visualize the blog post’s title, increasing your chances of getting clicked.

NerdWallet

NerdWallet is a personal finance company that has helped many manage their budgets and make wise investments. Their key offering is educational content and a mobile application.

Hence, their blog should be well-designed.

And they delivered with interesting blog page design elements:

Top picks for each category: NerdWallet’s editors have provided the best options for credit cards, banks, mortgages, etc., right at the top, encouraging clicks.
Personalizing advice: You can answer a few multiple-choice questions to get relevant content that solves your problems.
Social embeds: As you scroll further, you can discover Instagram Reels from NerdWallet embedded on the blog page. Short-form videos are quite effective in engaging a younger demographic.

Help Scout

Help Scout is a cloud-based customer service platform catering to businesses and enterprises.

Their blog is easily one of the best SaaS blogs out there, and for good reason. Help Scout’s ‘stick to the basics’ approach has worked wonders for their readers and business growth.

The blog design elements that stand out include:

Familiarity: Their blog page’s layout is similar to most SaaS brands, at least in the primary elements, which can be comforting for SaaS buyers. You’ll find recent posts, recent posts in each category, and a link to view all the posts.
Resources dropdown: The main header allows blog visitors to access educational content from Help Scout, increasing dwell time.
Large everything: The text size of the titles and thumbnails is more significant than that of your average blog, enhancing the browsing and reading experiences.

Linear

Linear is a product management tool for fast-paced software development teams in notable companies like OpenAI, Cash App, and Runway. Its core audience includes developers, product managers, and engineers.

The blog page design by Linear’s team caters to that audience with:

Dark theme: Coders and product teams prefer the dark theme, which is easier on the eyes and makes the blog more relatable from the start.
Thought-provoking visuals: Each thumbnail is an illustration that represents a more profound idea or insight, boosting retention.
List of news articles: The latest updates from the Linear team are available in a list format. Product engineers and developers may prefer this format, which resembles how a product’s updates are logged.

The Verge

The Verge is one of the most popular technology blogs that gets traffic identical to sites like TechCrunch and 9to5Mac.

There are three key ways in which this blog designs stands out:

Dark theme with colors: Unlike Linear, the Verge integrates various shades of neon colors to make their blog page more lively and futuristic, which can resonate more with a tech-savvy audience.
Personalized recommendations: The web admins use cookie consent to show you articles based on your past readings.
Live comments: The top comments across various blog posts are shown in relevant categories. This can encourage visitors to participate in discussions. Read more about this through Participatory Design.

Mindbodygreen

Mindbodygreen is a lifestyle and wellness blog that provides expert-led resources to help individuals improve their physical and mental health.

Their blog’s page design has some interesting design elements:

Article tags with titles: Visitors can click on a particular tag and browse articles within that topic.
Highlighting the mentors establishes credibility and encourages the audience to read articles from their favorite mentor.
Multiple colors: Each section’s background is a different shade, like white or beige color, giving the site a vibrant look.

Notion

Notion is a popular productivity and collaboration platform that provides free Notion templates for UX designers that have a slightly different approach to blog page design compared to others on this list with the following elements:

Categories on the side: You can navigate to your favorite topic no matter how far you scroll down.
Large thumbnails: These feature images range from real-life moments to illustrations, connecting readers with the story through aesthetic visuals.
Descriptive excerpts: The editors have broken the traditional mold of one-liner meta descriptions and replaced them with a detailed paragraph explaining the article.

HubSpot

HubSpot is a comprehensive CRM solution that helps businesses and enterprises integrate their marketing, sales, and support workflows.

They’re also known for the quality and volume of educational content on their website, which stands out with various design elements:

Curated collections: Each category of content is neatly arranged in separate sections for more straightforward navigation.
All types of content: The blog page includes videos and podcast episodes that can be effective for educational content.
Handy header: The header at the top gives visitors easy access to all kinds of content HubSpot’s team produces.

Riverside.fm

Riverside.fm is a premium audio and video recording platform primarily used by content creators, video editors, and podcasters.

Considering their audience is a creative bunch, they decided to wow them with these elements:

Featuring the experts: Experienced professionals contributing to the Riverside.fm blog are mentioned to establish trust and credibility.
Find articles based on topics: This helps new visitors explore the vast library of content related to podcasting and video production.
Additional resources: Masterclass, Riverside University, and webinars can be quickly accessed from the blog page.

TechCrunch

TechCrunch is a technology blog that covers the latest trends and developments from Silicon Valley and startups worldwide.

In addition to covering news stories, its tech-savvy writers also provide in-depth reviews of cutting-edge gadgets and SaaS products.

We put TechCrunch’s seemingly ‘basic’ blog design in this list because:

Quick navigation header: Readers can directly choose the topic they are interested in to find relevant articles. The hamburger menu at the top right allows you to select from even more topics.
Contrasting colors: The TechCrunch blog’s three primary shades are neon green, white, and black, which makes the reading experience much more enjoyable.
Content categorization: As mentioned earlier, TechCrunch covers many technology-related topics. To help you find the right article, they’ve organized the articles into different groups on their homepage, making even casual browsing more enjoyable.

MyFitnessPal

MyFitnessPal is a popular diet and workout tracking application that helps users track their meals and exercise progress in their fitness journey.

The MyFitnessPal blog shares all kinds of insights related to it.

This blog design hits the mark because:

Slideshow navigation: Readers can quickly flip through their latest or most trending articles to see if there’s something relevant. Alternatively, the audience can simply check out the headlines.
Goal-based categorization: Everyone has different fitness goals. Some may want to run faster while others want to eat healthier. MyFitnessPal makes it easier for readers to find the right article immediately.
User-generated content: MyFitnessPal’s main account has a section on its blog that features Instagram Reels, which can help boost engagement and retention.

Conclusion

Well-created blog designs guides visitors toward the right content pieces to convert them.

Moreover, the appropriate layout and aesthetics may encourage your audience to explore your brand further.

Rather than starting from scratch and experimenting with different design elements, it can be efficient to take inspiration from successful blogs.

Subscribe to our Design Journal for exclusive design inspirations and stay ahead with the latest trends.

Frequently asked questions

What makes a blog design effective?

An effective blog design is clean, user-friendly, and visually appealing. It should have a clear layout, easy navigation, readable typography, and a mobile-responsive design to ensure a seamless user experience.

What are some of the best blog designs for inspiration?

The best blog designs often include minimalist layouts, strong typography, and engaging visuals. Websites like Medium, Smashing Magazine, and personal blogs with custom themes offer great inspiration for well-structured and aesthetically pleasing blog pages.

How do I design a simple blog page?

A simple blog design focuses on clarity and functionality. Use a clean layout with ample white space, a readable font, and a straightforward navigation structure. Keeping distractions to a minimum ensures a better reading experience.

What elements should a blog page design include?

A well-designed blog page should include a compelling header, easy-to-read content sections, straightforward category navigation, a search bar, social sharing options, and a strong call to action for engagement.

15 Blog Designs to Take Inspiration In 2025

Lucy Manole

Inspire the next generation of designers

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