Alibaba Launches AI-Powered ECommerce Design Tool “Pic Copilot” in the US

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Alibaba launches Pic Copilot—an AI-powered design tool that slashes costs, boosts sales, and brings U.S. SMEs to the forefront of e-commerce design.

Key takeaways

• AI-Driven Design: 12 AI tools for image edits, try-ons, ad generation & more.
• Big Wins for SMEs: Double-digit CTR boosts & $200 savings per user during Black Friday.
• Localized Features: U.S.-centric templates & diverse model try-ons.
• Freebie Alert: 50 free credits for U.S. SMEs to design for 15 products!

A new era for ecommerce design

Alibaba’s International Digital Commerce Group has unleashed Pic Copilot—a game-changing AI ecommerce design tool for US small and medium-sized enterprises (SMEs). 

Packed with 12 AI-powered design features, it promises to cut down photography and design costs while driving higher click-through rates (CTR) and sales.

“Pic Copilot isn’t just smart — it’s sales-smart,” suggests Alibaba’s focus on sales-driven design decisions.

The AI design tool utilizes real-world ecommerce data and a unique data annotation system that tracks which image elements lead to better CTRs, not just “pretty” pictures. 

It’s a shift from aesthetics to analytics; early users have seen double-digit CTR increases.

12 AI-powered tools to do it all

From basic edits to full-blown ecommerce ad generation, Pic Copilot aims to make “photo shoots” a thing of the past. Here’s what users get:

• Background Editing: Remove, replace, and refine backgrounds instantly.
• Image & Video Enhancements: Sharpen, color-correct, and upscale in a snap.
• Virtual Try-Ons: Realistic try-ons for diverse skin tones and body types.
• Ad & Campaign Creation: Instantly generate ready-to-use ad creatives.

The virtual try-on that’s changing the game

Forget the “one-model-fits-all” approach. With over 160 models spanning four prominent skin tones, Pic Copilot lets SMEs showcase diversity and inclusivity.

Got your own model photos? Upload them and watch the magic happen.

During Black Friday, 10,000 merchants generated 80,000+ try-on images, saving each merchant thousands in photography costs. No wonder the feature is a fan favorite.

US-specific templates for every holiday hustle

Running campaigns for Independence Day, Thanksgiving, or St. Patrick’s Day?

Pic Copilot offers ready-made, holiday-themed templates, giving SMEs a shortcut to high-impact seasonal marketing. It’s fast, it’s easy, and it’s a proven moneymaker.

Big numbers, significant results

The tool’s Black Friday trial drew over 35,000 users worldwide, who used its designs over 200,000 times. Users reported an average savings of $200 each.

Not just that, Alibaba claims that early adopters saw a double-digit CTR boost on their e-commerce pages.

Sweet deal for US SMEs

For a limited time, Alibaba offers 50 free credits for U.S.-based businesses to test-drive the tool.

This offer covers marketing materials for up to 15 products at no cost. Early stats reveal that 60% of users renew their materials after the trial, proving that Pic Copilot is more than a one-time trick.

With Pic Copilot, Alibaba isn’t just helping SMEs keep up — it’s helping them surge ahead.

From try-ons to holiday ads, this tool is rewriting the e-commerce playbook. With AI doing the heavy lifting, who needs a photo shoot anymore?

Source: Small Business Trends

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