12 AI video editing tools for every designer and marketer

Reading Time: 8 minutes

With the rapid growth of video content across digital platforms, efficient editing has become a top priority for designers and marketers. The demand for engaging video content has also pushed the development of AI video editing tools, which simplify and speed up editing processes. 

AI tools (artificial intelligence) now offer everything from automatic scene detection to advanced filters, providing creative professionals with endless possibilities. 

Whether you’re a designer looking to create immersive visuals or a marketer aiming to capture your audience’s attention, AI video editing software can make a significant difference in producing high-quality, captivating videos. 

In this design journal, we’ll explore the 12 best AI video editing tools that can streamline your workflow and enhance your content.

12 Best AI video editing software

AI is reshaping video editing, offering a range of AI video editing tools that benefit both beginners and professionals. These tools simplify the editing process, enhance video quality, and add creative effects quickly, making them essential for designers and marketers. 

Here are the top 12 AI video editors, along with their pricing, pros, and cons, to help you choose the right one.

1. Descript AI video editor

Descript is a unique AI video editing software that lets you edit videos by editing text. Think of it as writing a document- when you make changes in the text, the video updates automatically! 

This tool is great for podcasters and vloggers because it can also transcribe audio into text, making it easy to add subtitles or edit spoken content.

Pros:

• Text-based video editing simplifies the editing process.
• Overdub feature allows for seamless voice replacement.
• Automatic transcription saves time on captioning.

Cons:

• The learning curve for advanced features can be steep.
• Limited advanced editing options compared to traditional software.

Pricing: 

• Offers a free plan with limited features
• Hobbyist- $19 per person/month
• Creator- $35 per person/month
• Business- $50 per person/month

2. Synthesia AI video editing software

Synthesia is an exciting tool that allows you to create videos with AI-generated avatars. You just write a script, and Synthesia will bring it to life with a virtual presenter. 

It supports over 120 languages, making it perfect for global marketing campaigns and training videos.

Pros:

• AI avatars provide a realistic presentation option.
• Supports multiple languages for global reach.
• Simple customization process.

Cons:

• Limited options for creating fully customized avatars.
• Can be expensive for advanced features.

Pricing:

• Free plan with limited features
• Starter- $18 per month- billed yearly
• Creator- $64 per month- billed yearly
• Enterprise- Contact team for custom pricing

3. Zebracat AI editing software

Zebracat is designed for marketers who need to create content quickly. With a simple drag-and-drop interface and pre-made templates, it’s perfect for producing social media videos. Zebracat uses AI to help you edit your videos faster and more efficiently.

Pros:

• Fast editing with drag-and-drop functionality.
• Pre-made templates save time.
• AI suggestions streamline the editing process.

Cons:

• Limited to short video formats, which may not suit all projects.
• Less control over fine details in the editing process.

Pricing: 

• Free plan available with limited features
• Cat mode- $25/ month
• Super cat- $85/month

4. InVideo AI editing tool

InVideo AI is known for its extensive library of templates and AI features that make video creation easier.

It offers tools for background removal and can automatically suggest edits, making it a go-to for marketers looking to produce eye-catching videos for ads and social media.

Pros:

• Extensive template library caters to various needs.
• AI suggestions speed up the editing process.
• Easy background removal enhances video quality.

Cons:

• Some users report a lag in the rendering process.
• The free version includes watermarks.

Pricing: 

• Free plan if you wish to try AI video creation
• Plus, for creators starting their journey- $25/ month
• Max, for growing and established creators- $60/ month

5. Kaiber AI video editing tool

Kaiber specializes in turning your ideas into animations. This tool is perfect for creatives who want to create visually appealing videos.

Kaiber’s AI technology helps you animate graphics and scenes quickly, making it a fun tool for anyone looking to add flair to their videos.

Pros:

• Focuses on creating eye-catching animations.
• Intuitive interface for quick animations.
• Custom styles offer unique content creation.

Cons:

• May not be suitable for more serious video projects.
• Limited features for non-animated video editing.

Pricing: 

• Free plan up to 200 credits
• Monthly up to 1000 credits- $15/ month
• Annual up to 12,000 credits- $120/ year

6. Fable Prism AI video editor

Fable Prism focuses on storytelling through animated videos. With this AI video editor, you can create characters and scenes that tell a story, making it perfect for explainer videos and marketing campaigns. Its user-friendly design makes it accessible for everyone.

Pros:

• Great for storytelling with animated visuals.
• Easy customization options for characters.
• User-friendly for beginners.

Cons:

• Limited advanced editing features.
• Primarily focused on animation rather than general video editing.

Pricing:

• Free starter option with limited features
• Professional – $15 per editor/ month, billed monthly
• Team- $35 per editor/ month, billed annually
• Enterprise- with custom features, annual billing only

7. Fliki AI video editing software

Fliki is an AI tool that converts written content into videos. If you have a blog post that you want to turn into a video, Fliki can help.

It offers voiceovers and a range of templates, making it easy to repurpose your written content into engaging videos.

Pros:

• Easy conversion of text to engaging videos.
• Offers multiple voiceover options for diversity.
• Library of templates and music enhances videos.

Cons:

• The automated nature can sometimes lack a personal touch.
• Limited editing features compared to full-fledged editing software.

Pricing: 

• Free plan with basic features
• Standard, for creators venturing into AI video production- $28/ month
• Premium, for emerging & experienced video creators, perfect for teams of any size- $88/ month
• Enterprise, custom plan tailored to your organization’s specific needs- billed annually

8. Spline AI editing software

Spline AI is all about 3D animations. This tool allows you to create stunning 3D visuals that can be used in videos or on websites.

It’s a fantastic choice for designers who want to showcase products or create unique content.

Pros:

• Exceptional 3D animation capabilities.
• Real-time rendering provides quick previews.
• Great for product showcases and unique visuals.

Cons:

• 3D design can have a steep learning curve for beginners.
• Limited resources for 2D video editing.

Pricing: 

• Free basic version
• Starter- $15/ month
• Professional- $25/ month
• Team- $45 per seat/ month 

9. Rizzle video editor

Rizzle is designed specifically for short videos, making it perfect for platforms like TikTok and Instagram.

It includes features like background removal and automatic music suggestions, allowing you to create polished videos quickly.

Pros:

• Tailored for creating short, engaging videos.
• Instant background removal simplifies edits.
• Music recommendations help enhance content.

Cons:

• Best suited for social media platforms, may not fit all project types.
• Limited advanced features for serious editing.

Pricing: 

• Free with premium features available
• Starter, for creators starting their journey- $10 billed monthly
• Pro, ideal for growing creators and influencers- $35 billed monthly
• Creator+, best for teams and ambitious creators- $120 billed monthly

10. Wonder Studio AI editing software

Wonder Studio is an innovative AI video editing tool that combines real actors with animated characters.

You can replace actors in your videos with AI-generated figures, giving you a unique storytelling opportunity. It’s a great choice for creating captivating commercials and branding requirements.

Pros:

• Unique integration of live-action and animated characters.
• Motion tracking for realistic animations.
• Excellent for storytelling in commercials.

Cons:

• Complexity may require additional training for new users.
• May not be suitable for all video styles.

Pricing: 

• Lite: $19.99/ month, billed monthly
• Pro: $99.99/ month, billed monthly
• Enterprise: Contact team for custom pricing

11. Adobe Premiere Pro with AI Enhancements

Adobe Premiere Pro is a powerful AI video editing software that now includes AI features to simplify the editing process.

With tools like auto-reframing and color matching, it helps users edit videos more efficiently. While it’s more suited for experienced users, its advanced features are worth the learning curve.

Pros:

• Powerful features for professional video editing.
• AI tools enhance efficiency with color grading and auto-reframing.
• Extensive support and tutorials are available.

Cons:

• High learning curve for beginners.
• Subscription costs can be expensive for occasional users.

Pricing: 

• Plans start at Rs. 733.96/ month, including GST 

12. Runway AI video editing tool

Runway offers a variety of AI features designed for both beginners and professionals.

It provides tools like background removal, color correction, and scene detection, allowing you to create high-quality videos quickly. Runway’s intuitive interface makes it easy for anyone to use.

Pros:

• Real-time background removal is user-friendly.
• Smart scene detection simplifies editing.
• Collaboration features enhance team productivity.

Cons:

• Some features may be limited in the free version.
• Can be resource-intensive for older systems.

Pricing: 

• Free plan for individuals looking to explore this AI Tools and content creation features
• Standard- $15 per user per month
• Pro- $35 per user per month
• Unlimited- $95 per user per month
• Enterprise- Contact team for custom pricing

Factors to consider while choosing an AI video editing tools

When picking the right AI video editing tools for your projects, keep these important factors in mind:

1. Ease of use

Look for software that is user-friendly, especially if you’re new to video editing. Tools like InVideo and Descript are great for beginners, while Adobe Premiere Pro may take a bit more time to learn.

2. Templates and presets

Templates can save you a lot of time when creating videos. Choose software with a good selection of templates, like InVideo or Rizzle, to speed up your editing process.

3. Collaboration features

If you’re working with a team, collaboration features are essential. Tools like Descript and Runway allow multiple people to work on the same design project, making it easier to share feedback and ideas.

4. Pricing

AI video editing software can vary widely in price. Some tools, like Synthesia, charge a subscription fee, while others may offer free versions with limited features. Determine your budget and choose a tool that fits.

5. Customer support options

Having good customer support is important, especially if you’re just starting out. Look for software that offers tutorials and helpful resources, like Adobe Premiere Pro, to guide you along the way.

Conclusion

The evolution of AI video editing tools has provided creators, designers, and marketers with tools to produce stunning content with ease. 

From Synthesia’s customizable avatars to Adobe Premiere Pro’s professional editing suite, AI offers something for everyone, regardless of skill level. 

To stay informed about the latest trends and developments in design and AI, consider following Octet Design, which provides valuable insights into tools that can enhance your creative journey.

Frequently asked questions

1. Can AI video editors improve video quality?

Yes, many AI tools include features like color correction, noise reduction, and stabilization, which can enhance video quality significantly.

2. Can AI video editing software replace video editors?

While AI editing tools streamline processes, human editors bring creativity and storytelling elements that AI cannot fully replicate.

3. Are AI video editing tools suitable for beginners?

Yes, many AI tools are beginner-friendly, with templates and automated features that make them accessible even for those new to video editing.

Learn more on:

9 Figma plugins that are trending in 2024

5 Best design books for beginners

5 steps to become a successful designer