<span class="span-reading-time rt-reading-time" style="display: block;"><span class="rt-label rt-prefix">Reading Time: </span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">minutes</span></span>
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<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Image-86-1-1024x576.webp" alt="" class="wp-image-9630" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Image-86-1-1024x576.webp 1024w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Image-86-1-300x169.webp 300w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Image-86-1-768x432.webp 768w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Image-86-1-1536x864.webp 1536w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Image-86-1.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained">
<h2 class="wp-block-heading" id="3708"><strong>What is UX strategy?</strong></h2>



<p>The user experience strategy or UX Strategy is a way to address &amp; plan a digital product. This strategy aligns the business goals, user’s requirements &amp; technology to ensure the <a href="https://www.teamwork.com/blog/resource-utilization/" target="_blank" rel="noreferrer noopener nofollow">utilisation of the resources</a> in the right direction.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><em>UX Strategy is the &#8220;big picture&#8221;, a <a href="https://www.officetimeline.com/blog/kick-off-project-planning-with-a-high-level-schedule" target="_blank" rel="noreferrer noopener nofollow">high-level plan</a> to achieve one or more business goals under conditions of uncertainity</em>.</p>
</blockquote>



<p>Earlier, companies used to focus on <a href="https://online.hbs.edu/blog/post/what-is-business-strategy" target="_blank" rel="noreferrer noopener nofollow">business strategies</a> and develop products in order to meet their goals. But now, the focus has shifted to a <a href="https://octet.design/journal/user-centered-design/" target="_blank" rel="noreferrer noopener">customer-centric strategy</a>. It now places a stronger emphasis on satisfying the customer’s needs through <a href="https://octet.design/journal/user-research-for-enterprise-ux/" target="_blank" rel="noreferrer noopener">user research</a> and design practices.</p>



<h2 class="wp-block-heading" id="3708"><strong>Why is UX strategy important?</strong></h2>



<p>A valid strategy is a difference between success and failure.</p>



<p id="e5a9"> The purpose of any strategy is to create a game plan that looks at your current position and then helps you get to where you actually want to be.</p>



<p>When a product is launched, it is not just the product that needs to be fully functional, but also all the other touchpoints with which the user will be interacting.  </p>



<p id="a33f">UX strategy considers all such aspects and aids everyone working on the project. It makes sure that the team is judiciously using all the resources available to develop the product and features that will provide a <a href="https://octet.design/ui-ux-design-tips-for-outstanding-ux-experiences/" target="_blank" rel="noreferrer noopener">good user experience</a>.</p>



<p id="0ccc">With every project, there are assumptions and assumptions are a form of uncertainty. UX Strategy starts with user research which helps in eliminating all such assumptions and provides a rock-solid foundation.</p>



<h2 class="wp-block-heading"><strong>How to plan a UX strategy?</strong></h2>



<figure class="wp-block-image aligncenter"><img loading="lazy" decoding="async" width="766" height="453" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Plan-Strategy.png" alt="Steps in planning a UX strategy" class="wp-image-2440" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Plan-Strategy.png 766w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/Plan-Strategy-300x177.png 300w" sizes="auto, (max-width: 766px) 100vw, 766px" /></figure>



<h3 class="wp-block-heading" id="d336">1. Set clear goals</h3>



<p id="c5dd">When you create or re-design a digital product, there are many complex tasks involved. In the <a href="https://www.shopify.com/in/blog/digital-products" target="_blank" rel="noreferrer noopener nofollow">digital product</a> world, time delays, increased costs, and bad user experiences &#8211; get exacerbated when there are no clear goals among team members. This is a perfect recipe for chaos.</p>



<p>Setting clear goals requires you to account for your strengths and be mindful of your weaknesses.</p>



<p id="52be">Every project requires countless tasks and hours of hard work, and this is why it becomes essential to draft a clear, error-free and robust strategy. It helps deliver a solution that is aligned with the business goals and meets the users&#8217; requirements.</p>



<p id="368b">At times, the designs are incredibly creative and captivating, but the organisation fails to meet the users’ expectations.</p>



<p>This happens when a designer forgets to consider the users’ needs, which means the purpose of the design is not fulfilled. To avoid the same, we have provided actionable tips in this article on how to delight your <a href="https://octet.design/journal/delight-your-users-with-a-great-ux/" target="_blank" rel="noreferrer noopener nofollow">users with a great user experience</a>. </p>



<p>Users are more likely to use a product that helps to get the task done instead of those that look good but fails to meet them.</p>



<h3 class="wp-block-heading" id="e602"><strong>2. Define challenges</strong></h3>



<figure class="wp-block-image aligncenter"><img loading="lazy" decoding="async" width="766" height="436" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/1.-Find-Out-The-Challenges.png" alt="Challenges in UX Strategy" class="wp-image-2437" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/1.-Find-Out-The-Challenges.png 766w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/1.-Find-Out-The-Challenges-300x171.png 300w" sizes="auto, (max-width: 766px) 100vw, 766px" /></figure>



<p id="5fb9">Research is crucial and the most variable step in any project. The bigger the project, the bigger, will be the research activity. Designers consider this phase as the key to creating a <a href="https://www.studio14online.co.uk/top-10-ux-design-principles-for-superior-user-experience/" target="_blank" rel="noreferrer noopener">superior user experience</a>.</p>



<p>The research is done by asking <strong>‘what’</strong> &amp; <strong>‘why’</strong>. The research is aided better when the <a href="https://www.invensis.net/blog/product-data-collection-methods" target="_blank" rel="noreferrer noopener">information is gathered</a> around the product, problem and placement.</p>



<p>If you are starting out as a UX researcher or UX designer, this article will help you in <a href="https://octet.design/planning-effective-ux-research/" target="_blank" rel="noreferrer noopener">planning effective UX research</a>.</p>



<h3 class="wp-block-heading">3. Ask your clients</h3>



<p id="3ae9">Ask your clients many <a href="https://decideyourlegacy.com/20-favorite-questions-clients/" target="_blank" rel="noreferrer noopener nofollow">questions</a> to get a clear understanding of the project, product &amp; goal.</p>



<p id="a671"><strong><em>Question for Clients</em></strong></p>



<ol class="wp-block-list">
<li>What is the mission of the company?</li>



<li>How much budget are you willing to allocate?</li>



<li>What is the definition of success according to you?</li>
</ol>



<p id="2d05"><strong><em>Questions for Research</em></strong></p>



<ol class="wp-block-list">
<li>Who is the <a href="https://octet.design/journal/target-audience/" target="_blank" rel="noreferrer noopener">target audience</a>?</li>



<li>What are they using now?</li>



<li>What are the issues that users are facing?</li>
</ol>



<p>To know more about what questions to ask your clients in a design brief, explore our article.</p>



<h3 class="wp-block-heading" id="2afa"><strong>4. Approach the problem</strong></h3>



<figure class="wp-block-image aligncenter"><img loading="lazy" decoding="async" width="766" height="454" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/2.-Plan-A-Mission-To-Approach-The-Problems.png" alt="Brainstorming is about finding ideas and solutions to the problem at hand." class="wp-image-2438" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/2.-Plan-A-Mission-To-Approach-The-Problems.png 766w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/2.-Plan-A-Mission-To-Approach-The-Problems-300x178.png 300w" sizes="auto, (max-width: 766px) 100vw, 766px" /></figure>



<p id="51f8">After a thorough analysis, comprehensive data can help understand the problem areas and generate ideas to solve them. This phase is all about <a href="https://octet.design/journal/brainstorming/" target="_blank" rel="noreferrer noopener">brainstorming</a> and coming up with different ideas.</p>



<p id="9fb2">These ideas can be finalised by proceeding with the interactive <strong><a href="https://octet.design/journal/free-wireframing-tools/" target="_blank" rel="noreferrer noopener">wireframes</a> and prototypes</strong> — the designers, based on all these work crafts ideas with developers’ help to create a sample.</p>



<h3 class="wp-block-heading" id="8f8e"><strong>5. KPI &amp; measurements</strong></h3>



<figure class="wp-block-image"><img loading="lazy" decoding="async" width="766" height="485" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/3.-KPIs-And-Measurements.png" alt="KPIs and Measurements Help to Track Product Performance" class="wp-image-2439" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/3.-KPIs-And-Measurements.png 766w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2021/04/3.-KPIs-And-Measurements-300x190.png 300w" sizes="auto, (max-width: 766px) 100vw, 766px" /></figure>



<p id="0d7c">At this phase, the digital product is launched and tracked in real-world usage. This helps us decide whether the product is ready to launch or needs to go back to its earlier stage.</p>



<h2 class="wp-block-heading" id="3259"><strong>Conclusion</strong></h2>



<p id="0658">To come up with a service or product that tops the class is vital for a company to be successful. Designing a product that serves the purpose of a delightful experience is equally vital if you want to have a well-placed product.</p>



<p>With the UX strategy, it becomes easy to develop a product and solve the problems by addressing the correct issues.</p>



<p id="5a83">Earlier, the <a href="https://expresswriters.com/marketing-strategist/" target="_blank" rel="noreferrer noopener nofollow">marketing strategists</a> used to believe in handling product development as part of marketing. But that is no longer the case. Now, <a href="https://www.productplan.com/learn/what-is-product-development/" target="_blank" rel="noreferrer noopener nofollow">product development</a> requires a proper strategy that revolves around the user experience and creating it at an early stage can surely help the entire team.</p>
</div>



<p></p>
</div>
<footer class="author-bio-section" ><div class="author-flex"><div class="author-image"><img loading="lazy" decoding="async" width="90" height="90" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2024/01/image-1-150x150.png" class="attachment-90x90 size-90x90" alt="Creative Director and Founder of Octet Design Studio- Aakash Jethwani" /></div><div class="author-info"><div class="author-name"><strong>Aakash Jethwani</strong></div><p class="author-bio">With over 12 years of experience and 300+ successful projects, Aakash Jethwani is a recognized design expert. As the founder and creative director of Octet Design Studio, he leads a team of 28+ designers and developers, delivering pixel-perfect designs that balance creativity and technology.

&lt;br /&gt; &lt;br /&gt;

Aakash is known for crafting tailored design solutions that help businesses stand out in competitive markets. His commitment to innovative strategies and exceptional customer experiences drive sustainable growth for his clients, making him a trusted partner for business transformation.</p></div> </div><div class="authorbox-social-icons"> <a href="mailto:wp@dxpsites.com" target="_blank" rel="nofollow" title="E-mail" class="tooltip"><i class="fa fa-envelope-square fa-2x"></i> </a></div></footer>

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