<span class="span-reading-time rt-reading-time" style="display: block;"><span class="rt-label rt-prefix">Reading Time: </span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">minutes</span></span>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/Image-90-1024x576.webp" alt="" class="wp-image-9643" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/Image-90-1024x576.webp 1024w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/Image-90-300x169.webp 300w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/Image-90-768x432.webp 768w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/Image-90-1536x864.webp 1536w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/Image-90.webp 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure>



<p class="has-text-align-center"></p>



<p>UX Design has now become an inseparable part of <a href="https://digitalmarketinginstitute.com/blog/what-are-the-most-effective-digital-marketing-strategies" target="_blank" rel="noreferrer noopener nofollow">digital marketing strategy</a>. Business owners, brands and customers are all talking about user experience. Though not in literal terms, they express their opinions about how this app is great, or not so great on several platforms including social media.</p>



<h2 class="wp-block-heading">Defining user experience</h2>



<p>A <a href="https://blog.prototypr.io/what-is-user-experience-what-makes-a-good-ux-design-b404bb933bd0" target="_blank" rel="noreferrer noopener nofollow">blog from Prototypr</a> sums up the definition of UX quite aptly:</p>



<p>“User experience (UX) refers to a person’s <a href="https://octet.design/emotional-design-ux/" target="_blank" rel="noreferrer noopener">emotions</a> and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects&nbsp;of <a href="https://octet.design/journal/human-computer-interaction/" target="_blank" rel="noreferrer noopener">human-computer interaction</a> and <a href="https://www.indeed.com/career-advice/career-development/product-ownership" target="_blank" rel="noreferrer noopener nofollow">product ownership</a>. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.”&nbsp;</p>



<p>In other words, a UX covers all aspects of the end-users interaction with your company, its services, and products. It includes everything they see, hear and do when they use your website, application or <a href="https://www.sciencedirect.com/topics/computer-science/online-communication" target="_blank" rel="noreferrer noopener nofollow">online communication</a>.&nbsp;&nbsp;</p>



<p>Hence, it is necessary that your company offers outstanding UX. It will not only help in selling your product but also build trust in the user’s mind that will make them come back to your brand.&nbsp;</p>



<p></p>



<p>Your business too can offer a seamless, <a href="https://octet.design/journal/ux-wireframing-importance/" target="_blank" rel="noreferrer noopener">high-quality UX</a> to your users. To do so, you should merge the services of multiple departments viz. engineering, marketing, graphics and interface design.&nbsp;&nbsp;</p>



<p>Many confuse UI with UX but it is necessary to draw the lines between them. Similarly, UX and usability are also different.&nbsp;&nbsp;</p>



<p>Usability is a <a href="https://syndicode.com/blog/12-software-architecture-quality-attributes/" target="_blank" rel="noreferrer noopener nofollow">quality attribute</a> of <a href="https://octet.design/journal/user-interface/" target="_blank" rel="noreferrer noopener">User Interface</a> which covers if the system is easy to learn, efficient, and pleasurable to use. While usability is also an important part, User Experience is a broader concept.</p>



<h2 class="wp-block-heading yanone-regular-font black-color heading2">Why is user experience so important?</h2>



<figure class="wp-block-image aligncenter"><img loading="lazy" decoding="async" width="766" height="453" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/1-Why-is-User-Experience-so-important.webp" alt="Importance of User Experience" class="wp-image-2478" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/1-Why-is-User-Experience-so-important.webp 766w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/1-Why-is-User-Experience-so-important-300x177.webp 300w" sizes="auto, (max-width: 766px) 100vw, 766px" /></figure>



<p></p>



<p>Customer is the king, and in the digital age, customers are known as users. So, if the users are not satisfied with the experience that your website or app, they will turn to your competition. After all, who likes a slow and confusing website?</p>



<p></p>



<p>It is a well-researched fact that if users can’t find the information that they’re looking for, easily or have trouble while buying products, they will leave the website. And they won’t come back.&nbsp;</p>



<p>So, a great UX is a non-negotiable element for <a href="https://hbr.org/1983/05/the-five-stages-of-small-business-growth" target="_blank" rel="noreferrer noopener nofollow">business growth</a> and success.</p>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p class="has-text-align-center"><em>Great design that uses cognitive and visual contrast not only makes you stand&nbsp;out,&nbsp;it can also influence the way people use your interface.</em>&nbsp;&nbsp;</p>
</blockquote>



<p class="has-text-align-center">-Aarron&nbsp;Walter, “Design for Emotion”</p>



<p>As mentioned before, User Experience encompasses a wide array of disciplines mainly the <a href="https://www.geeksforgeeks.org/system-design/introduction-to-human-computer-interface-hci/" target="_blank" rel="noreferrer noopener nofollow">Human-Computer-Interaction</a> (HCI) that help in building a good UX. The other important areas are:</p>



<ol class="wp-block-list">
<li><strong><a href="https://www.pmi.org/about/what-is-project-management" target="_blank" rel="noreferrer noopener nofollow">Project management</a></strong> – A field focusing on planning and organising a project and its resources. It also includes identifying and managing the life cycle to be used, applying it to the user-centred design process, formulating the project team, and efficiently guiding the team through all phases until project completion.</li>



<li><strong><a href="https://octet.design/planning-effective-ux-research/" target="_blank" rel="noreferrer noopener">User research</a>&nbsp;</strong>– It focuses on understanding the users’ behaviours, needs and objectives through analysis and feedback.</li>



<li><strong><a href="https://octet.design/steps-for-usability-testing-in-ux-design/" target="_blank" rel="noreferrer noopener">Evaluating usability</a> </strong>– Understanding how well users can learn and use your product to achieve their objectives.</li>



<li><strong>Defining the <a href="https://octet.design/journal/complete-beginners-guide-to-design-systems/" target="_blank" rel="noreferrer noopener">information architecture</a></strong> – Making sure the information is arranged and structured in a specific way for users to understand it easily.</li>



<li><strong>UI </strong>– Anticipating what the users might want to do and designing a simple, <a href="https://geniusee.com/single-blog/16-techniques-for-creating-a-user-friendly-interface" target="_blank" rel="noreferrer noopener nofollow">user-friendly interface</a> by placing all elements in the right position such that they are easy to access, understand and use.</li>



<li><strong><a href="https://www.nngroup.com/articles/content-strategy/" target="_blank" rel="noreferrer noopener nofollow">Content strategy</a> </strong>– Writing and curating useful, informative and easy to read content that delivers the brand voice and tone and persona to the users.</li>



<li><strong>Visual design </strong>– Ensuring an <a href="https://shakuro.com/blog/what-makes-something-beautiful-and-how-to-use-it-in-design" target="_blank" rel="noreferrer noopener nofollow">aesthetically pleasing design</a> on the interface with the right combination of elements and content positioning. To know more about visual design, read our article on how <a href="https://octet.design/how-visual-design-influences-ux-design/" target="_blank" rel="noreferrer noopener">visual design influences</a> UX design.</li>



<li><strong>Analytics</strong> – Collection, reports and analysis of website data to keep improving the experience regularly.&nbsp;</li>
</ol>





<h2 class="wp-block-heading yanone-regular-font black-color heading2">What makes a great UX design?</h2>



<figure class="wp-block-image aligncenter"><img loading="lazy" decoding="async" width="766" height="436" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/2-UX-best-practices-for-creating-a-usable-website.png" alt="What are the best practices in UX design?" class="wp-image-2479" srcset="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/2-UX-best-practices-for-creating-a-usable-website.png 766w, https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2020/01/2-UX-best-practices-for-creating-a-usable-website-300x171.png 300w" sizes="auto, (max-width: 766px) 100vw, 766px" /></figure>



<p></p>



<p>Before the <a href="https://designlab.com/blog/what-is-the-ux-design-process" target="_blank" rel="noreferrer noopener nofollow">UX process</a> begins, there are a few things that first need to be well thought of. <a href="https://octet.design/journal/visual-hierarchy/" target="_blank" rel="noreferrer noopener nofollow">Visual hierarchy</a>, content grouping, spacing, positioning and size can be finalized at the wireframing stage.</p>



<p>Once you have all the above in place, you can follow some of the <a href="https://oralhistory.org/best-practices/" target="_blank" rel="noreferrer noopener nofollow">best practices</a> to make sure you create a compelling UX for your users:</p>



<ul class="wp-block-list">
<li><strong>Allow mobile responsiveness</strong></li>
</ul>



<p>Nowadays, everyone uses a smartphone to browse the internet. Your website should perform equally well on mobile devices too. So, design your UX keeping a <a href="https://www.browserstack.com/guide/how-to-implement-mobile-first-design" target="_blank" rel="noreferrer noopener nofollow">mobile-first approach</a> in mind. Crafting a <a href="https://www.browserstack.com/guide/how-to-create-responsive-website" target="_blank" rel="noreferrer noopener nofollow">responsive website</a> will help in achieving this objective. It will also help in ranking the website higher on Google and other search engines.</p>



<p></p>



<ul class="wp-block-list">
<li><strong>Lead them to take decisions with calls to action:</strong></li>
</ul>



<p><a href="https://adespresso.com/blog/call-to-action-examples/" target="_blank" rel="noreferrer noopener nofollow">Calls to Action</a> or CTAs are the buttons that lead users to take the very decision and ultimately gain conversions. Hence, it is advised to spend time and craft the perfect calls to action.</p>



<ul class="wp-block-list">
<li><strong>Assist with proper navigation:</strong></li>
</ul>



<p><a href="https://www.geeksforgeeks.org/websites-apps/how-to-create-intuitive-navigation/" target="_blank" rel="noreferrer noopener nofollow">Intuitive navigation</a> is the need for the day. You do not want your users to abandon your site because they couldn’t find what they wanted or felt lost. Hence, having a <a href="https://octet.design/mobile-navigation-design-examples-and-complete-guide/" target="_blank" rel="noreferrer noopener">proper navigation</a> system in place on your website is vital.</p>



<ul class="wp-block-list">
<li><strong>Write for your users:</strong></li>
</ul>



<p>Content is one of the major aspects of UX. <a href="https://octet.design/ux-writing-in-ux-design/" target="_blank" rel="noopener">UX writing</a> is the art of placing the right content, in the right form along with a good design.</p>



<h2 class="wp-block-heading">Conclusion</h2>



<p>To develop good UX needs, you need a <a href="https://octet.design/journal/building-successful-startups/" target="_blank" rel="noreferrer noopener">deep customer understanding</a> to offer users a <a href="https://www.pipedrive.com/en/blog/delight-the-customer" target="_blank" rel="noreferrer noopener nofollow">delightful experience</a>. It can be achieved both digitally &#8211; when they are using your app or physically when they own and use the product.</p>



<p>The prime requirement for this is to always meet the needs of the customer with simplicity and elegance so that your products are a joy to buy and use. </p>



<p>Thus, a true UX goes far beyond just providing features that users want or meeting their checklist. It is about going the extra mile to deliver excellent products and <a href="https://octet.design/services" target="_blank" rel="noreferrer noopener nofollow">services</a> that the user hasn’t demanded or expected but is delighted to use when delivered.</p>


<footer class="author-bio-section" ><div class="author-flex"><div class="author-image"><img loading="lazy" decoding="async" width="90" height="90" src="https://octet-gatsby.in2.cdn-alpha.com/wp-content/uploads/2024/09/IMG_2162-150x150.jpg" class="attachment-90x90 size-90x90" alt="" /></div><div class="author-info"><div class="author-name"><strong>Devam Ghoghari</strong></div><p class="author-bio">Devam Ghoghari, a seasoned UI UX designer at Octet, is renowned for creating captivating user interfaces and elevating user experiences through thoughtful visual and interaction design. He is skilled in building and maintaining design systems, crafting comprehensive prototypes, and conducting thorough UX research, including market analysis, journey mapping, and user testing. 

&lt;br /&gt; &lt;br /&gt;

With a knack for information architecture, Devam develops clear and logical structures that improve user navigation and flow. He excels at collaborating with diverse teams, tackling design challenges, and generating user-focused solutions. Additionally, Devam is an excellent communicator adept at effectively conveying design concepts to stakeholders. 
</p></div> </div><div class="authorbox-social-icons"> <a href="mailto:devam@octet.design" target="_blank" rel="nofollow" title="E-mail" class="tooltip"><i class="fa fa-envelope-square fa-2x"></i> </a></div></footer>

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