Storytelling

Reading Time: 12 minutesPicture yourself strolling into an art gallery buzzing with abstract paintings, and in the middle of all that creative chaos, you notice a lone photograph. Now, why does this odd mix leave you paused? Well, juxtaposition is one key idea that affe­cts how your brain thinks and acts.  Understanding juxtaposition means recognizing how strategically placing […]

Reading Time: 8 minutesUX research reports are one of the essential deliverables of UX design. They provide a detailed interpretation of users’ needs and analysis of how users interact with a product or service. They guide the designer in making informed decisions about what to change, update, or remove from their product. Great UX research reports also include […]

Reading Time: 7 minutesPsychology says that humans base their decisions on emotions rather than logic. Hence, as designers it is imperative to understand the concept of emotional design and why it is important to create products with better user experience. A great design can activate a person’s positive emotions such as happiness, joy, and amusement and make them […]